Plant-Based Water Makes Waves in U.S. Beverage Market

Press Release
Apr 26, 2019
Rockville (MD), April 26, 2019 — Consumers are looking for plant-based alternatives across most food and beverage categories—in most cases driven by a desire for healthier sources of protein or to suit vegan, vegetarian, and flexitarian diets, reports market research firm Packaged Facts, in the recent study U.S. Beverage Market Outlook 2019.

In the beverage industry, juices are most suited to delivering plant-based benefits. Nevertheless, water producers have been blurring boundaries between juice and water by infusing their products with fruits and vegetables.

Coconut water—characterized by Packaged Facts as a juice, not water—has been very successful, and some marketers are trying to replicate that success by tapping into trees for water. Maple and birch sap are yielding water that is being packaged and marketed by a growing number of companies. In addition to flavor, proponents are pushing the drinks as healthy with functional benefits, and as more sustainable than typical waters. For example, Drink Simple is maple water tapped from maple trees. The company says the water is “naturally alkaline and contains electrolytes, antioxidants, and prebiotics.” It also claims that maple water is more hydrating than water with half the sugar of coconut water.

Similarly, Sap! calls its waters “plant-based superfood sparkling beverages” made from 100% pure maple and birch sap sourced in Vermont. The company says its “Bubbles with Benefits” contain nutrients and antioxidants that can help boost immunity, fight fatigue, and reduce inflammation. Asarasi Sparkling Tree Water is sourced from maple sap and positioned as a more sustainable choice than typical bottled water.

Purchasing the Report

U.S. Beverage Market Outlook 2019 provides a single, fully up-to-date resource on the top 7 beverage categories, presenting comprehensive insights on where the market growth will be and why. The following beverage market categories are covered:

  • Bottled & Enhanced Waters
  • Carbonated Beverages
  • Coffee & Ready-To-Drink Coffee
  • Dairy Beverages & Non-Dairy Milk Alternatives
  • Energy & Sports Drinks
  • Juices
  • Tea & Ready-To-Drink Tea

The report focuses on the market for the aforementioned select beverage products sold to consumers in the United States through retail channels. All retail channels of distribution are covered in market sizing and discussion, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct-sales channels including online. Market size data and projections are provided at the retail sales level for 2013-2018 and 2018-2023, with channel and marketer shares figures for 2018.

View additional information about U.S. Beverage Market Outlook 2019, including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website:

U.S. Beverage Market Outlook 2019 is the companion report to Packaged Facts’ U.S. Food Market Outlook 2019, which published in February. Both reports can be purchased—separately or as a collection—on Packaged Facts’ website.

About Packaged Facts

Packaged Facts, a division of, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through

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