Packaged Facts Publishes Companion Financial Services Reports on African American and Hispanic Consumers

Press Release
Dec 20, 2018
New report series examines banking, money management, debt, home ownership, and other financial trends among multicultural consumers

Rockville (MD), December 20, 2018 — Total U.S. household wealth in 2019 will reach $96 trillion, up 49% since 2010, according to market research firm Packaged Facts. Key to this continued economic growth is multicultural consumers and their evolving relationships with financial services.

“Since the Great Recession, U.S. household wealth has grown robustly,” says David Sprinkle, research director for Packaged Facts. “Our estimates show that by 2019, African American household wealth will be up 70% from 2010. Meanwhile, Hispanic household wealth is forecast to grow even faster from 2010 to 2019, up more than 90%.”

Packaged Facts examines these trends in the new companion reports The Financial Services Market: African Americans and The Financial Services Market: Hispanics. Each report is written to be an important marketing tool that can be used to target populations across a wide variety of financial services and products.

The reports analyze African American and Hispanic net worth, asset, and debt trends; their banking relationships and attitudes toward money management, financial institutions, and discrimination; and their payment preferences and mobile banking, app, and wallet use. Heavy emphasis is placed on market sizing. Examples include total household wealth by various race/ethnicity demographic segments; the dollar value of payments made by various payment instruments; and active credit card wallet share of revolvers and transactors, by race/ethnicity.

Where to Buy the Reports

View additional information about The Financial Services Market: African Americans, including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website:

Finding similar information about The Financial Services Market: Hispanics by visiting:

Both reports are available in a single study, The Financial Services Market: African Americans and Hispanics, for sale Here.

About Packaged Facts

Packaged Facts, a division of, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through

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