Aging Cats and Dogs Drive Market for Functional Pet Foods

Press Release
Nov 20, 2018
Rockville (MD), November 20, 2018 — At times overlapping with natural but still mostly in a class of its own is functional pet food designed for preventive healthcare or to address specific pet health conditions. With pet parents increasingly concerned about the long-term wellness of their fur babies, functional pet food products are positioned to play a pivotal role in overall industry growth, according to market research firm Packaged Facts in the report Pet Industry Outlook: Veterinary Services and Pet Product Retailing.

“Just as many Americans are proactive about their own health diet-wise, a sizeable majority of pet owners believe the pet foods they buy have a strong impact on the health of their pets,” says David Sprinkle, research director for Packaged Facts.

Survey data published in the report reveal that 72% of dog and 67% of cat owners agree that “High-quality dog foods/cat foods are effective for preventive healthcare,” and more than a three-fourths of dog and cat owners agree that “targeted pet foods with special nutrition formulations are beneficial to pets with specific health concerns.” Top functional foods sought by dog and cat owners include:

  • Oral/dental health formulas
  • Skin and coat/long hair formulas
  • Senior/mature formulas
  • Weight management formulas
  • Joint/mobility formulas
  • Digestive/sensitive stomach formulas
  • Hairball formulas (for cats)

Many of these conditions are connected to the greying of America’s companion animals. Dogs and cats are living longer, and as a result are dealing with age-related conditions including joint, coronary, cognitive, and immune-system-related health problems, as well as diabetes and cancer. Senior-targeted pet products cover all of these needs as well as routine daily concerns, and because of their more specialized health focus, senior products and services are typically priced well above the market average.

Older pet populations also drive human-style advancements in veterinary care, medications, and supplements supported by newer payment options such as pet insurance. Moreover, as pets age, the human/animal bond deepens, creating an increased willingness among pet owners to do whatever it takes to keep their pets healthy and happy for as long as possible. Because of all these factors, Packaged Facts forecasts functional pet food targeting conditions related to aging will have excellent growth prospects in coming years.

About the Report

This report forecasts market growth for veterinary services in the overall context of pet food and non-food products and non-medical pet services. The analysis provided tracks the diversifying ways pet owners can access veterinary services, the impact pet superstores and online retailers have on veterinary channel trends, new and upcoming products shaping veterinary care services and revenues, the impact of “pet parents” and Millennial pet owners on market trends, the effects of pet population and health trends on the veterinary practices, and the trump card of veterinarian influence on pet owners, pet product purchases, and pet health and wellness.

Pet Industry Outlook: Veterinary Services and Pet Product Retailing contains numerous tables and charts with new 2018 market and consumer survey data exclusive to Packaged Facts, as well market and marketing images across key competitive topics.

View additional information about Pet Industry Outlook: Veterinary Services and Pet Product Retailing including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website:

About Packaged Facts

Packaged Facts, a division of, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through

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