Analysis featured in Walmart U.S. Strategies and Shoppers, a recent report by market research firm Packaged Facts, makes a strong case in Walmart’s favor to convert Amazon shoppers into Walmart loyalists. “Omni-channel commerce, demographics, geography, assortment breadth, and brand expansion are converging to widen the customer target beyond Walmart’s already massive usage footprint. And against the backdrop of these changes, Walmart’s pricing is as competitive as ever. All that needs to happen is for the uninitiated to give the retailer a try,” says David Sprinkle, research director for Packaged Facts.
In making a case for Walmart, Packaged Facts research reveals that:
Walmart (and other major competitors such as Target) are layering in services and features that chip away at the power of Prime, among them 2-day free shipping, click-and-collect, and subscription services. But more fully competing against Amazon will likely require establishing major technology partnerships with Amazon competitors. In Google and Microsoft, it has likely chosen well.
But make no mistake, demographic change is in the wind.
“Two years from now, will millions of affluent shoppers who would not have considered shopping at a Walmart location be interacting with the brand? Signs point to yes. This puts Amazon’s core audience at risk,” says Sprinkle.
About the Report
Owing to its size and scale, Walmart’s actions have far-reaching consequences for virtually every major retail category. Walmart U.S. Strategies and Shoppers gives industry participants needed insight into the nation’s largest retailer’s strengths, weaknesses, and related initiatives (inclusive of Walmart U.S. and Sam’s Club) from four contextual angles:
View additional information about Walmart U.S. Strategies and Shoppers, including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website: https://www.packagedfacts.com/updates/walmart-strategies-shoppers.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com.
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