Rockville (MD), August 6, 2018 — Of 67 million pet-owning households in the U.S., two-thirds do any type of shopping at Walmart or Sam’s Club, with Walmart alone claiming 43 million pet-owning households in its customer base, according to data published in U.S. Pet Market Focus: Walmart as Competitor, the third report in a four-part series on Walmart Inc. by market research firm Packaged Facts.
By comparison, Walmart’s pet-owning customer base is significantly more than other leading mass marketers Target, Costco, and Kroger. These three retailers combined have a customer base of about 35 million pet-owning U.S. households.
Packaged Facts found that when choosing a preferred pet products provider, consumers are most apt to weigh factors related to pricing, but factors related to convenience and brands/selection are also important. Less relevant are factors related to retailer staff and in-store services. And while the ability to order online is relevant, other factors related to emerging online ordering trends make less of an impact. In short, Walmart satisfies much of what pet owners seek in a retail experience.
“Overall, Walmart enjoys impressive strength in shopper traffic/shopping trips, offering almost unbeatable one-store shopping convenience, making it possible for pet owners to pick up non-pet products, along with pet products of all stripes, in the same place. And pet product customers are clearly a growth engine for Walmart,” says David Sprinkle, Packaged Facts’ research director.
Indeed the growth is evident among Walmart shoppers. Packaged Facts estimates that more than a third of Walmart pet product purchasers report buying more pet products from Walmart than a few years ago, while less than 10% report buying less, and almost half are buying about the same amount. By demographic, adults in the influential and increasingly powerful Gen Z and Millennial age bracket (18-34 years old) are especially likely to report buying more products from Walmart than they did a few years ago.
For more insights from U.S. Pet Market Focus: Walmart as Competitor visit: https://www.packagedfacts.com/Pet-Focus-Walmart-Foods-Supplies-Shopper-11739620/.
About the Report
U.S. Pet Market Focus: Walmart as Competitor gives industry participants needed insight into the national largest retailer’s pet product and supplies strengths and weaknesses, framing them within the context of key pet product and supplies competitors. The report is part of a four-part series on Walmart Inc., inclusive of Walmart U.S. and Sam’s Club.
This report assesses Walmart pet products and services initiatives and trends within the context of the broader pet products and services market. It focuses on omni-channel (online, in-store, and aggregated) consumer pet products/supplies purchasing trends over time, and includes analysis of click-and-collect, subscription, and private label uptake. In each case, emphasis is place on Walmart, with comparative metrics provided for other major retailers.
View additional information about U.S. Pet Market Focus: Walmart as Competitor, including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website: https://www.packagedfacts.com/pet-products-services-c124/.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com.
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