Rockville (MD), July 24, 2018 — Despite rising competition, Walmart remains the largest retailer in the world. By a wide margin, more people purchase groceries in-store/online from Walmart than other leading food retailers and supermarkets, although Amazon is the online grocery purchasing leader, according to market research firm Packaged Facts in U.S. Grocery Market Focus: The Walmart Food Shopper, a new report that’s first in a four-part series on Walmart spanning grocery & consumables, pets products, and financial services.
Grocery Retailing Growth for Both Walmart and Amazon
Packaged Facts estimates that 59% of grocery shoppers have purchased groceries from Walmart in last 3 months, with 58% purchasing in-store and 5% purchasing online. Comparatively, about 9% of grocery shoppers have purchased groceries online from Amazon.
Packaged Facts also reveals that among Walmart’s food retail competitors, Amazon grew usage penetration at the fastest rate from 2014 to 2018. However, more than half of Amazon shoppers also purchased something from Walmart in the last three months, up significantly since 2014. While overlap with Walmart increased, Amazon was the only retailer to grow usage penetration at a higher rate.
Factors Most Important to Choosing Online Grocery Provider: Walmart Vs. Amazon
In U.S. Grocery Market Focus: The Walmart Food Shopper, Packaged Facts identifies four clear-cut differences that emerge between the Walmart and Amazon online grocery loyalist. They are:
About the Report
U.S. Grocery Market Focus: The Walmart Food Shopper gives industry participants needed insight into the nation’s largest retailer’s grocery and consumables strengths and weaknesses, framing them within the context of key competitors. The report is part of a four-part series on Walmart Inc., inclusive of Walmart U.S. and Sam’s Club.
This report assesses Walmart Inc.’s grocery initiatives and trends within the context of the broader food retail market. It focuses on omni-channel (online, in-store, and aggregated) consumer grocery purchasing trends over time, and includes analysis of click-and-collect, subscription, and private label uptake. In each case, emphasis is placed on Walmart and Sam’s Club, with comparative metrics provided for other major retailers. Additionally, this report includes a market size and forecast for Walmart’s click-and-collect grocery sales.
View additional information about U.S. Grocery Market Focus: The Walmart Food Shopper, including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website: https://www.packagedfacts.com/food-beverage-market-c84/.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com.
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