Wild Bird Products to Hit $2.2 Billion by 2021

Press Release
Jul 12, 2018
Rockville (MD), July 12, 2018 — Compared to cats and dogs, birds have always trailed somewhat behind in terms of their general pet popularity status. Despite this, a growing number of Americans feed and take care of wild birds that live around their homes and the market for wild bird products is projected to reach $2.2 billion by 2021, according to a new report from Packaged Facts, Salty Snacks: U.S. Market Trends and Opportunities. The market includes packaged seeds, nuts, and seed blends, suet and nectar, and non-food products such as feeders, houses, and baths.

The Packaged Facts report finds that pet owners, regardless of the type of animal they have, are much more inclined to feed wild birds than non-pet owners. Packaged Facts also reports that the pastime is becoming more popular across all adult age demographics, with 57.2 million people aged 16 and older participating in 2016, up 8.6% from 2011.

Yet even though wild bird feeding attracts has wide appeal, age is a significant factor in identifying people who have affinity for the activity: older Gen X adults and Baby Boomers are the two generations that are most likely to feed wild birds. While the Millennial generation may not be currently feeding wild birds as their older relatives, many Millennials own pets; with this in mind, Millennials may begin feeding birds at a younger age than individuals from previous generations.

“The great thing about wild birds is that they’re everywhere and they do their own thing; you don’t need to have a large, outdoor space to accommodate them,” says David Sprinkle, research director for Packaged Facts. “Products that promote the natural aesthetic of wild bird feeding, but also don’t take up too much space, can let younger people who live in apartments and townhouses in on the fun.”

Further details are available by purchasing the report.

About the Report

Salty Snacks: U.S. Market Trends and Opportunities’ market coverage spans all retail channels of distribution that carry salty snacks such as supermarkets and other food stores, mass merchandisers, convenience stores, warehouse clubs, drug stores, dollar stores, specialty stores, catalogues, Internet retailers, and manufacturers own websites. Market size data are provided at the retail sales level for the 2012-2017 period and projections for 2017-2022 period. Additionally, the report forecasts to 2022 U.S. salty snack demand and shipments in nominal US dollars at the manufacturer level.

View additional information about Salty Snacks: U.S. Market Trends and Opportunities, including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website: https://www.packagedfacts.com/food-beverage-market-c84/.

About Packaged Facts

Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com.

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