Rockville (MD), July 2, 2018 — Premiumization of pet foods and growth in pet product sales continue to drive pet product packaging demand, according to market research firm Packaged Facts in the recent report Pet Product Packaging Innovation. An increasingly competitive and crowded market for pet products, coupled with material inavailability, government regulations regarding pet food safety, and advances in packaging machinery have brought the pet product packaging market to an estimated $3.6 billion in 2017. Within this market, the vast majority of sales come from pet food and treat packaging. Breaking down this broader category, dry food packaging lead packaging sales, while wet food packaging and treat packaging of pet product packaging were second and third in sales, respectively.
By material, paperboard is the largest by both volume and value in pet product packaging. By value plastic represented to a similar share of the market because of its higher material costs and extensive use in pouches for treats, wet pet food, and smaller bags of dry pet food. Metal cans see the third largest material use by value, followed by wovens.
The premiumization of pet food has been particularly important for the increasing shift to wet and refrigerated/frozen foods, which has prompted value gains since wet food packaging is intrinsically more expensive than dry food packaging. The real opportunity is with wet cat food, with almost two-thirds of cat owners buying wet food for their pets. The continuing trend of humanization is also driving growth in pet packaging by expanding how many pet owners are giving their pets treats, which are packaged more expensively.
Find out more and purchase the report, Pet Product Packaging Innovation at: https://www.packagedfacts.com/updates/pet-product-packaging-innovation.
About the Report
Pet Product Packaging Innovation provides an in depth analysis of packaging materials and styles used for pet products across the U.S. market, focusing on dog and cat food packaging as the largest influences on the market. No other market research report provides both the comprehensive analysis and extensive data Pet Product Packaging Innovation offers. Moreover, all information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.
View additional information about Pet Product Packaging Innovation, including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website: https://www.packagedfacts.com/pet-products-services-c124/.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com.
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