Rockville (MD), March 5, 2018 — Pet ownership in the U.S. is trending younger and younger. The 57 million pet owners under age 40 account for 41% of all pet owning adults in the United States. Over the past decade Gen Z (18- to 24-year-olds) and Millennials (25- to 39-year-olds) accounted for more than half of the growth in the pet owner population, according to market research firm Packaged Facts in the new report Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets.
“Adult pet owners under age 40 are as much the present as they are the future of the industry,” says David Sprinkle, research director for Packaged Facts. “These younger generations of pet market consumers are critical to the bottom line of pet product and service marketers because the vanguard of the Baby Boomer generation is reaching the age when pet ownership declines sharply. Moreover, Boomers will be succeeded by members of Gen X, who spend heavily on pet products and services but are a relatively small population cohort.”
As to be expected, Gen Z and Millennial pet owners are influencing the pet industry in unique ways that are quite different when compared to the practices and preferences of their parents and grandparents. Though there are also distinctions between the two younger cohorts, Packaged Facts found that generally both Gen Z and Millennial pet owners:
To find out more about how Gen Z and Millennials are impacting the U.S. pet market visit Packaged Facts’ website to purchase the report.
About the Report
Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets analyzes and tabulates what makes Gen Z and Millennial pet owners unique, highlighting opportunities for pet product and service marketers to most profitably appeal to the 57 million pet owners in this 18- to 39-year-old age group.
View additional information about Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets, including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website: https://www.packagedfacts.com/pet-products-services-c124/.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com.
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