Valentine’s Day the Third Biggest Holiday for Chocolate Candy Sales

Press Release
Feb 9, 2018
Saint Valentine's Day edges out Halloween for spot among the top three holidays for chocolate and food marketers

Rockville (MD), February 9, 2018 — Cupid’s arrow has struck the sweet tooth of chocolate lovers nationwide. In terms of dollar sales, Valentine’s Day is the third biggest holiday/season for the $22 billion U.S. chocolate candy industry, according market research firm Packaged Facts in the recent report U.S. Food Market Outlook 2018.

Packaged Facts estimates that holiday/seasonal chocolates account for 24% of all sales in the U.S. chocolate candy market. Valentine’s Day with its heart-shaped boxes trails only Easter and Christmas in terms of market share, and scares up a victory over Halloween, which came in fourth.

“In America, the chocolate market enjoys incredible mass appeal, attracting everyone from high-end chocolate connoisseurs to the proverbial kids in a candy store to the amorous crowd purchasing sweets for their sweethearts or even themselves during Valentine’s Day,” says David Sprinkle, research director for Packaged Facts.

Holidays aside, the chocolate market is mature and challenges face the industry. These include changes in consumer demands for indulgent treats, the trend toward healthier eating and snacking, and the growing negative image of sugar and its impact on rising diabetes rates and concerns with childhood obesity. There are also concerns over the cocoa farming process, as well as over the supply of cocoa and other ingredients, which affects prices. Additionally shifts in shopping behavior such as self-checkout and online purchasing could decrease impulse purchases which drive a high level of chocolate sales.

Nevertheless, the chocolate market is quite dynamic, with a strong pace of innovation, an influx of creative new players and a steady flow of new products that engage consumers. There remains strong consumer devotion to confectionery products and the growing perception of the product as an accessible luxury creates many opportunities to trade the consumer up to premium products both in terms of everyday usage as well as holiday/seasonal purchases.

About the Report

Packaged Facts’ all-new U.S. Food Market Outlook 2018 brings you a comprehensive look at the largest categories in the retail packaged foods market, spanning all sections of the grocery store (center-store shelf stable, frozen, meat case, dairy case, cheese section, deli, produce).

The report covers fourteen food categories: Cereal, Chocolate Candy, Cookies, Fresh Bread, Fresh Packaged Salads, Frozen Dinners/Entrees, Frozen Pizza, Ice Cream/Frozen Novelties, Meal/Snack Bars, Meat/Poultry, Natural & Specialty Cheese, Salty Snacks, Soup, and Yogurt.

View additional information about U.S. Food Market Outlook 2018, including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website:

About Packaged Facts

Packaged Facts, a division of, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through

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