What We’re Reading: To compete with Amazon, Sprouts signs on with Instacart, reports CNBC

Press Release
Jan 10, 2018
Amazon's entry into grocery has prompted traditional grocers to experiment with delivery

U.S. healthy food supermarket chain Sprouts Farmers Market on Tuesday said it will offer home delivery through Instacart, becoming the latest grocer to partner with the startup since Amazon.com revived its push into food sales.

Amazon, the nation's largest online retailer, shook up the industry with its $13.7 billion acquisition of Whole Foods last year, prompting traditional grocery sellers to look for ways to profitably deliver fresh food and shelf-stable pantry items...

Amazon has amassed an 18 percent share of the $12.6 billion U.S. online grocery market, mainly through the sale of packaged goods such as pasta and diapers. It is the largest player in a sector that is expected to grow to $41.7 billion by 2022, according to market research firm Packaged Facts.

Read the full article by CNBC at: https://www.cnbc.com/2018/01/09/sprouts-signs-on-with-instacart-as-us-grocers-experiment-with-delivery.html.

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