Halloween, Other Holidays Give Pet Parents Fun Reasons to Dress Up Dogs and Cats

Press Release
Oct 23, 2017
New Packaged Facts infographic reveals top Halloween costumes for pets, finds 13% of dog- or cat-owners purchase pet apparel and fashion accessories

Rockville (MD), October 23, 2017 — Lions and pumpkins and pirates, oh yes! This Howl-o-ween don’t be surprised to see the streets and social media haunted by an increasing number of cute, costumed pets, according to market research firm Packaged Facts in the recent infographic Top 4 Halloween Costumes for Dogs.

The infographic is based on research published in the 2016 Packaged Facts report Durable Dog and Cat Petcare Products in the U.S., available at: https://www.packagedfacts.com/Durable-Dog-Cat-10522406/.

As noted in the report, the pet apparel category lends itself to fun, whimsical products that are largely for the entertainment of pet owners looking to play dress-up with their dogs and cats. Costumes, pajamas, hats and scarves are all fun options to add to a pet’s wardrobe. Currently, about 13% of U.S. dog- or cat-owning households purchase apparel or fashion accessories for their pets, with dog owners dominating market share.

“If the pet humanization trend has taught us anything, it’s that more and more dog- and cat-owners are treating their pets like surrogate kids. And what proud parent doesn’t enjoy a good photo op?” says David Sprinkle, research director for Packaged Facts. “Holidays such as Halloween and Christmas provide pet parents, especially Millennials, the perfect opportunity to have fun with their pets and show them off. This has helped fuel the ongoing boom in pet apparel and fashion accessories.”

Between 2011 and 2016, the market for apparel and fashion accessories designed for pets enjoyed a compound annual growth rate (CAGR) of almost 4%, as sales increased to $285 million. Looking ahead to 2021, Packaged Facts forecasts this momentum will carry the market segment to even greater gains.

Retailers including PetSmart, Petco, Target, Walmart, Party City, and Amazon are finding ways to cash in on the trend. Packaged Facts predicts retailer competition will escalate, especially as the pet apparel market continues to extend to a wider range of animals such as guinea pigs and rabbits.

About the Report

Durable Dog and Cat Petcare Products in the U.S. covers pet Toys; Beds; Carriers, Crates, & Housing; Collars, Leashes, & Harnesses; Bowls, Feeders, & Waterers; Apparel & Fashion Accessories; and Litter Boxes & Accessories.

In the report, Packaged Facts quantifies the market as a whole as well as category by category, calculating historical compound annual growth rates for 2011 vs. 2016 and projected growth rates through 2021. Through custom surveying in Packaged Facts’ own National Pet Owner Surveys, it cuts to the core of consumer preferences in each category by compiling responses to questions.

View additional information about Durable Dog and Cat Petcare Products in the U.S., including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website: https://www.packagedfacts.com/pet-products-services-c124/.

About Packaged Facts

Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com.

For more essential insights from Packaged Facts be sure to follow us on Twitter and Google+. For infographics, tables, charts and other visuals, follow Packaged Facts on Pinterest.

Please link any media references to our reports or data to www.packagedfacts.com.

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