Organic Food Trends Broadening the Competitive Fray for Natural Grocers

Press Release
Sep 7, 2017
Because natural & organic foods can now be found in most supermarkets and supercenters, the competitive paradigm has shifted from natural food chains pitted against each other into a broader battle

Rockville (MD), September 7, 2017 — Americans’ perennial enthusiasm for all things health and wellness is expressed in the food they consume, and natural and organic retailers are often at the forefront of meeting this demand. Packaged Facts’ national consumer survey data published in the new report Whole Foods, Trader Joe’s, and Natural Channel Grocery Shopping reveal that, even among adults overall, at least half somewhat or strongly agree that organic fruits and vegetables—the mothership grocery department of the organic movement—are more nutritious, healthier, and taste better compared with their standard counterparts. Among natural food channel shoppers, this ratio shoots up to three-fourths.

More than merely the primary domain of specialty grocers such as Whole Foods and Trader Joe’s, natural and organic foods have crossed a major threshold and are now firmly established in mainstream supermarkets to meet growing demand. It’s a consumer driven food phenomenon that is several years in the making, notes David Sprinkle, research director for Packaged Facts.

“As early as 2014, it was clear that organic foods had become ‘must-have’ items beyond the shelves of natural food stores,” says Sprinkle. “What this means in 2017 is that natural and organic foods can be found in most supermarkets and supercenters, shifting the competitive paradigm from natural food chains pitted against each other into a broader battle for share of the overall marketplace for natural and organic fare.”

What’s at stake in this “broader battle” is a natural and organic foods market segment worth almost $70 billion. Packaged Facts estimates U.S. retail sales of natural and organic foods grew 7% on a compound annual basis from 2012 to 2016. Growth is expected to reach double digits in the years looking ahead to 2021, far outpacing sales growth for groceries and consumable overall.

About The Report

Whole Foods, Trader Joe’s, and Natural Channel Grocery Shopping: The Future of Food Retailing analyzes the trends shaping the market, including the snow-balling impact of Millennials as avid shoppers both online and in-store. In addition to a comprehensive assessment of Whole Foods and Trader Joe’s, this report profiles natural and organic foods retailers across the full spectrum, including pure-play retailers like Earth Fare, Fresh Thyme, Lucky’s, Natural Grocers, Sprouts, and The Fresh Market; traditional and non-traditional grocers including Albertsons/Safeway, ALDI, Costco, Kroger, Lidl, Publix, Sam’s Club, Walmart, and Wegmans; and e-tailers including, Door to Door Organics, and Thrive Market.

View additional information about Whole Foods, Trader Joe’s, and Natural Channel Grocery Shopping: The Future of Food Retailing, including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website:

More Packaged Facts reports on pet products and services are available for purchase at:

About Packaged Facts

Packaged Facts, a division of, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through

For more essential insights from Packaged Facts be sure to follow us on Twitter and Google+. For infographics, tables, charts and other visuals, follow Packaged Facts on Pinterest.

Please link any media references to our reports or data to

Int'l: +1.240.747.3095
Contact a research specialist >

Live help
Privacy Policy    |    Terms and Conditions    |    Site Map    |    Return Policy    |    Press    |    Help FAQs
Home About Us My Account Personal Library Contact Us
Copyright © 2021, Inc. All Rights Reserved.
Packaged Facts - A division of Market Research Group, LLC
12/7/2021 - 141
Contact Us: 800.298.5294 (U.S.)
or +1.240.747.3095 (Int'l)
Hours: Monday - Thursday: 3:00am - 6:30pm EST
Fridays: 3:00am - 5:30pm EST