What We’re Reading: “Blue Apron IPO Crushed By Amazon's Purchase of Whole Foods”

Press Release
Jul 13, 2017
Meal kit delivery remains hugely popular and is growing as a form of dinner preparation, but the market isn't convinced that Blue Apron's subscription service will be able to withstand the competitive pressure if Amazon integrates Whole Food's prepared meals into a delivery service to Prime members…

The market researchers at Packaged Facts say meal kit delivery has the potential to disrupt not only the restaurant industry, which is already reeling from consumers choosing to eat at home rather than dine out, but also grocery stores, as consumers opt to choose simplicity without having to leave their homes to buy ingredients for a meal.

Which is why the mash-up of Whole Foods and Amazon is so devastating. It combines the best of everything consumers are looking for in a single business. You get the benefit of the healthful trend from Whole Foods' organic ingredients with Amazon's unequaled ease of ordering and delivery. There's a reason stocks of companies in multiple industries tumbled on the announcement of the merger.

Read the full news article here.

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