Rockville (MD), April 7, 2017 — Frozen foods have been feeling the heat lately largely due to a shift in consumer preferences to fresh and refrigerated foods. But the industry is fighting back, with a flurry of new-product activity that match up with the qualities consumers are looking for from all kinds of foods, says market research publisher Packaged Facts in the report Frozen Foods in the U.S.: Hot Meals, Sides, and Snacks, 6th Edition.
Recent product development and positioning in frozen foods reflect current overall food trends like clean labels, international and regional flavors, and special dietary preferences, as well as products intended as innovative offerings to encourage people to eat more vegetables.
The Green Giant brand and the Green Giant himself are good examples of how frozen food marketers are getting back on track. The brand changed hands in November 2015, when B&G Foods purchased it from General Mills for $765 million.
B&G quickly breathed new life into the iconic brand, which had been around since 1928 and was recognized by around 90% of U.S. consumers. In less than a year it was rolling out a series of new and innovative Green Giant frozen products, including:
About The Report
For additional information about Frozen Foods in the U.S.: Hot Meals, Sides, and Snacks, 6th Edition, including purchase options, the abstract, table of contents, and related reports click: https://www.packagedfacts.com/Frozen-Foods-Hot-10646999/.
More Packaged Facts reports on foods and beverages are available for purchase at: https://www.packagedfacts.com/food-beverage-market-c84/.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com.
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