PF’s David Sprinkle Headlines “Pet Family Feud” Seminar at Petfood Innovation Workshop

Press Release
Feb 22, 2017
Starting the 2017 Petfood Innovation Workshop with a bang, Packaged Facts research director and popular guest presenter David Sprinkle will headline an opening presentation on the Pet Parent mindset. Sprinkle will discuss everything from usage of dry vs. wet pet foods to interest in fresh/frozen/freeze-dried pet foods as alternative formats.

In a twist on the status quo, Sprinkle will also host the “Pet Family Feud” workshop, a consumer insights competition designed to offer deeper exploration of critical purchase drivers and pet parent’s influence on the evolution of the pet food market.

The Petfood Innovation Workshop will be held the day before the start of the 25th Annual Petfood Forum on April 3, 2017 in Olathe, KS.

Read more about the workshop and forum by clicking here.

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