NYT, Packaged Facts: Inside the competitive, burgeoning business of catnip-laced wine

Press Release
Feb 15, 2017
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Why drink alone when you can drink with your pet?

The question comes from two competing start-ups in the unlikely product category of faux wine for cats (and, to a lesser extent, dogs) that comes in miniature bottles with cutesy names. No alcohol is involved (think liquid catnip). But already the company that brought its products to market first, Apollo Peak — which calls itself “the original cat winery” — is accusing its newer competitor, Pet Winery, of being a copycat.

Over the past 15 years, "the pet market has been transformed by humanization of pets," said David Sprinkle, the research director at Packaged Facts. A survey his organization conducted last year found that 62 percent of cat owners (and 64 percent of dog owners) consider their pet to be a part of the family.

Read the full article at: https://www.nytimes.com/2017/02/15/business/smallbusiness/wine-products-for-cats-and-dogs.html?_r=1.

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