Rockville (MD), February 4, 2017 — Sales of coffee creamers are on the rise. In the report, Refrigerated Coffee Creamers: U.S. Market Trends, market research firm Packaged Facts estimates that overall domestic retail sales for refrigerated coffee creamer products approached $2.5 billion in 2015, an increase of more than 4%. The increase came about as the rate of heavier usage continued creeping upwards, with the share of households consuming three or more containers per month at a five-year high of 12% even as the share of U.S. households consuming non-dairy cream substitutes remained at around 44% between 2011 and 2015.
So why are the consumers who use these products using more? Credit the appearance of clean labels as the primary reason, with additional support coming from the expanded availability of plant-based creamers. Nestlé, the leader in the coffee creamer category, has maintained its dominant position via an intense commitment to product innovation and development that leverages consumer demand for clean labels. Its vast Coffee-mate product assortment is augmented and updated continually.
At the same time, WhiteWave has become a leading contender through development and marketing initiatives in the creamer market built around plant-based creamers. The company is also guided by a commitment to meeting the growing consumer demand for personalization in their coffee experience. The company expects a considerable return on its investment across its “better-for-you” lineup.
According to Packaged Facts’ proprietary National Consumer Survey, two-thirds of consumers prefer foods and beverages with fewer ingredients. An impressive 40% of consumers — including a remarkable 65% of Millennials — are familiar with the term “clean label.” Furthermore, the product features consumers associate with clean labels are very much aligned with how the food and beverage industry defines the term.
In the survey, consumers told Packaged Facts that the qualities and characteristics they associate with clean labels include:
About the Report
Refrigerated Coffee Creamers: U.S. Market Trends focuses on the dynamic market for refrigerated coffee creamers, particularly with respect to the impact of current product, marketing, and consumer trends. Also discussed in the context of this market are sales and usage trends in the shelf-stable coffee creamer segment. For further perspective, Packaged Facts examines dairy beverage trends. The report offers growth projections for refrigerated coffee creamers and features the results of an exclusive Packaged Facts national online consumer survey of coffee drinkers’ tendencies, preferences, and purchase influences when it comes to creamer products. Included are more than one dozen detailed demographic profiles of coffee and creamer consumers.
View additional information about Refrigerated Coffee Creamers: U.S. Market Trends, including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website: http://www.packagedfacts.com/Refrigerated-Coffee-Creamers-10083340/.
Also be sure to visit Packaged Facts' new Dairy and Dairy Alternatives page, our all-in-one resource covering the dairy industry.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com.
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