Personalized Food Gifts Targeting Kids, Men, and Women Ripe for Growth

Press Release
Nov 28, 2016
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Companies can better meet the wide array of common gift giving occasions with food gifts that appear more personalized, finds Packaged Facts

Rockville (MD), November 28, 2016 — Innovations in seasonal gifts are becoming more personalized and designed for specific recipients. Targeting specific demographics allows companies to better meet the wide array of common gift giving occasions with food gifts that appear more personalized. Indeed, market research publisher Packaged Facts found that 34% of those who have purchased a food gift in the last year said that they look for a food gift that has a special meaning for the recipient.

Packaged Facts covered the market in the August 2016 market research report Food Gifting in the U.S., 5th Edition. View additional information about Food Gifting in the U.S., 5th Edition, including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website:

In the report, Packaged Facts identifies three key demographic segments that offer the most lucrative potential and opportunities for growth: children, men, and women.

  • Kids: Marketing to kids necessitates a product have an element of fun. Character licensing and playability are two key factors in driving kid-appeal. As such, makers and marketers of food gifts targeting kids leverage both attributes in product designs. Selecting gifts with a theme that resonates with the child helps make the gift feel more personal.

  • Men: Guys can be tough to buy gifts for, which opens the door for food products that tap unique and personal gift opportunities. Snacks, sports and BBQ emerge as popular themes used in food gifts targeting men.

  • Women: Food gifts for women can encompass a wide range of occasions; however, marketers continue to leverage the color pink to underscore feminine orientation. But while pink has historically symbolized the female gender, many women simply don’t like this color. In light of this, marketers may want to experiment with multi-color themes, from bright colors to pastels—or even the popular ombre color trend. Utilizing seasonal color trends may also help craft a more unique strategy that can help refresh and update food gifts.

These trends will play a pivotal role during the last several weeks of 2016. By food gifting occasion, among adults age 18+, the winter holidays are a food gifting mainstay: almost half of those who have purchased food gifts for others have done so for the winter holidays, while 32% of those who have purchased food gifts for themselves have done so for these holidays. During the 2015 holiday season, some 68 million consumers have given someone a specialty food gifts for the winter holidays (Christmas, Hanukkah, Kwanzaa).

About The Report

This report covers the U.S. market for food gifting. For the purpose of this report, food gifts are defined as food items that are packaged in a way that is suitable for gifting. Food gifts must be purchased; a food item prepared at home and given to someone is not included. There are two types of food gifts: 1) Gift-packaged candy – includes boxed chocolates, other gift-packaged chocolate and non-chocolate gift-packaged candy; and 2) Specialty food gifts – gift-packaged foods other than candy/chocolate. Food gifts range from baskets of treats to eat while watching football to food gift baskets at Christmas or birthdays. Food gifts can be purchased for any occasion or no occasion, for someone else or for oneself. While some food gifts, particularly assortments, may include beverages such as coffee or alcohol, those products as stand-alone gifts are excluded from this report. Food baskets refer to prepackaged assortments of foods and beverages, not consumer-assembled baskets of these items.

About Packaged Facts

Packaged Facts, a division of, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through

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