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Rockville (MD), April 19, 2016 — Our apologies to anyone who subscribes to the “customers don't know what they want…” school of thought, but that sort of generalized business rhetoric simply doesn’t apply to Millennials. Demanding what you want, how you do and don’t want it, and when you want it are hallmarks of Millennials—the 69 millions U.S. adults currently age 18-34. Millennials are significantly more likely than adults age 35+ to like standing out in a crowd, to enjoy making fashion statements, and to expect their car to express their own personality. This pronounced proclivity for bold and confident individualism extends noticeably to Millennials’ food choices, according to market research publisher Packaged Facts in the brand-new report Millennial Menus: Culinary Trend Tracking Series.
In the report, Packaged Facts explores how to cultivate the demanding but trend-setting Millennial generation as culinary consumers by focusing on five of the top food trends these young adults are inspiring:
Millennial Menus is the latest installment in Packaged Facts’ stalwart Culinary Trend Tracking Series (CuTTS). Each CuTTS report (75 pages plus) is designed to serve as an essential source for tracking culinary trends and opportunities in the restaurant, foodservice, retail prepared foods, and packaged food and beverage sectors. The report series empowers the menu and food manufacturing innovation of executives, strategists, chefs, and food research professionals in R&D/product development, market and consumer insights, brand management, and trade and consumer marketing. For more information on Millennial Menus: Culinary Trend Tracking Series or to purchase the report visit: http://www.packagedfacts.com/redirect.asp?progid=88609&productid=9956181. About Packaged Facts Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at www.PackagedFacts.com and are also available on www.marketresearch.com and www.profound.com.
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