Three-Fourths of U.S. Adults Now Own Debit Cards

Press Release
Mar 14, 2014
Rockville (MD), March 13, 2014 -- More than 71% of American adult consumers (more than 170 million) now have a debit card, up almost fourteen percentage points in five years, according to Debit Cards in the U.S., 5th Edition, a report by Packaged Facts. The market research publisher expects debit volume and value to grow more than 7% in 2014 and 2015 as it continues to chip away at the more than $3 trillion of cash and check expenditures that remain ripe for electronic conversion.

Debit Cards in the U.S., 5th Edition reveals that roughly 52% of U.S. adults are engaged debit card users-those who have used a branded (Visa or MasterCard) debit card for purchase in past 30 days, an increase of almost 17% during 2010-2013. As Packaged Facts research director David Sprinkle points out, debit card engagement is in fact at an all-time high.

Between 2008-2010, debit card usage jumped by eight percentage points, which Packaged Facts attributes to two factors. First, consumers susceptible to credit tightening and credit card account closings sought cards they could more readily obtain. And second, more consumers became attracted to debit cards as a way to police spending in an environment where saving money and cutting spending gained significance.

In more recent years, Packaged Facts points to a healthier economy and successful debit card marketing strategies as the primary drivers of growth in debit card usage. This growth has continued even though programs that reward debit card use are becoming increasingly rare, which suggests that while perks for usage are nice, the debit card has moved into a stage where usage is so permeated and expected, that incentives for use are not needed as much.

For more information on Debit Cards in the U.S., 5th Edition, please visit

About Packaged Facts -- Packaged Facts, a division of, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. To learn more, visit: Follow us on Facebook, LinkedIn, Twitter, and Google+.

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