Marketers of Children’s Products and Services Going “Green,” As Kids and Parents Become More Eco-Friendly

Press Release
Jul 22, 2008

For Immediate Release
Contact: Jenn Tekin

Marketers of Children’s Products and Services Going “Green,” As Kids and Parents Become More Eco-Friendly

New York, July 22, 2008 – As both kids and their parents have become increasingly interested in protecting the environment, eco-friendly products have begun to take hold among children ages 3 to 11. And, according to Kids and Tweens in the U.S., a new study from Packaged Facts, companies that produce and market products to this age group and their parents are starting to take notice.

Kids ages 3-11 in the U.S. have personal incomes totaling $19 billion, the study found, which is expected to reach $21 billion by 2012. Parental spending on food, clothing, personal care items, entertainment and reading materials reached $123 billion.

Marketers that promote eco-friendly products may find success in tapping that spending. Based on data from Simmons Market Research Bureau, the study found that a significant majority of kids 6-11 express concern for environmental issues. Nearly three-quarters believe people should recycle; 40% say you should buy recycled paper products.

More than half of kids 6-8 encourage their parents to buy green products. Hispanic kids are far more likely than kids in other population segments to push their parents to buy green products. This underlying demographic characteristic may explain the fact that kids living in the Pacific region—which has a relatively large Latino population—have a higher likelihood of trying to get their parents to go green.

“To paraphrase a children’s icon from another era, ‘it can be easy being green’ if you’re marketing children’s products today,” notes Tatjana Meerman, Publisher of Packaged Facts. “And what’s interesting about the green trend among kids is that the kids themselves are fueling it. Environmental awareness, even at the youngest ages, is acute.”

Packaged Facts’ report, Kids and Tweens in the U.S., 9th Edition, analyzes in depth the broad and complex trends affecting children ages 3-11. The report provides a demographic profile of this age group, examines the social world of kids and tweens, and addresses kids and their relationship to technology, leisure and entertainment, media and shopping and spending. For further information visit:

Packaged Facts publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, demographics, pet, and financial products. Packaged Facts also offers a full range of custom research services. For more information visit, or contact Jenn Tekin at 240-747-3015 or


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