The attitudes and behavior of African-American consumers can differ significantly from consumers in other groups, therefore segmentation in marketing strategies can be critical to increase organizational growth and revenue. Why would you want to specifically target this population group? A new report from Packaged Facts, The African-American Market in the U.S. forecasts that the buying power of 39 million African Americans will hit $1.1 trillion by 2012.
Packaged Facts’ African-American market report has been sited on the following sites:
- Progressive Grocer
- Emerging Minds
- Clutch Magazine
For more information view: http://www.packagedfacts.com/African-American-1475194/