The U.S. Watch Market
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Consumers' heightened fashion sense, together with a globally more hectic pace of life, have increased demand for the faithful wristwatch. Valued at $6 billion+ in 2001, the U.S. watch market provides lots of opportunities for shrewd players. Yet this intensely retail-driven scene is complicated by a maze of outlet types (including the Internet), licensing arrangements, and what seems like a million brands. Thus executives will find the latest edition of Packaged Facts' popular guide, The U.S. Watch Market, more valuable than ever: Featured are the usual in-depth analyses of marketplace and product trends; as well as the battle strategies of Timex, Seiko, Citizen, Fossil, Swatch, and others. Special attention is also given to the luxury market. The watch consumer is profiled, using extensive Simmons demographic data.
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