Veterinary Services in the U.S.: Competing for the Pet Care Customer, 3rd Edition

• Executive Summary
  • Scope of Report
  • Report Methodology
  • Current and Projected Veterinary Sector Revenues
    • Table U.S. Veterinary Sector Revenues: 2019, 2020, 2021, and 2026P (in billions of dollars and percent change)
  • Veterinary Revenues by Service and Product Classification
    • Table U.S. Veterinary Sector Revenues by Service and Product Classification, 2021 (in millions of dollars)
  • Veterinary Share of Pet Care Service Revenues
    • Table Veterinary Share of Revenues for Selected Non-Medical Pet Care Services, 2021 (in millions of dollars and share of total)
  • Grooming, Insurance Are the Growth Categories
  • Veterinary Spending per Customer Household
  • Share of Veterinary Revenues by Animal Type
  • Veterinary Spending: Dogs vs. Cats
    • Table U.S. Veterinary Sector Revenues by Type of Pet: Dog vs. Cat Expenditures, 2020 (in millions of dollars)
  • All Roads Lead to Channel Trends
  • The Retail-ization of Vet and Pet Care Services
  • Pet Health Care Digitalization Beyond E-Commerce
  • Usage Rates for Veterinary Services
  • Reasons and Patterns for Vet Visits
    • Table Selected Reasons for Veterinary Visits: Dog not Cat Owners vs. Cat Not Dog Owners, 2022 (percent)
    • Table Patterns for Number of Annual Visits to Vet: Dog vs. Cat Owners, 2011 – 2021 (percent)
  • Trends and Opportunities
    • Senior, Overweight Pets
    • Focus on Felines
    • New Pet Owners
    • Competing for Online Pet Medication Sales
    • Pet Supplements in Age of Pandemic
    • Playing the Vet Card in Pet Food
• The Veterinary Sector
  • Chapter Highlights
  • Pet Industry Context
    • The Bedrock: Pet Population
    • A Bird's Eye View of Pet Industry Competition
    • Not Just Omnichannel but Omnimarket
  • Veterinary Sector Overview
    • Veterinary Service Operators and Industry Corporatization
    • Veterinarians Rise to the COVID Occasion
    • Local Vets Step Up in COVID Era
    • Success of Curbside "Concierge"
      • Table U.S. Veterinary Sector Revenues: 2019, 2020, 2021, and 2026P (in billions of dollars and percent change)
    • Veterinary Revenues by Service and Product Classification
      • Table U.S. Veterinary Sector Revenues by Service and Product Classification, 2021 (in millions of dollars)
  • Non-Medical Pet Care Services in Veterinary Sector
    • Veterinary Share of Pet Care Service Revenues
      • Table Veterinary Share of Revenues for Selected Non-Medical Pet Care Services, 2021 (in millions of dollars and share of total)
    • Grooming, Insurance Are the Growth Categories
    • Note on Pet Insurance Data
    • Demographics: Non-Medical Pet Care Services and Pet Insurance/Medical Coverage
      • Table Topline Usage Rates for Pet Services: By Type of Service and Types of Pets Owned, 2013–2021 (percent of pet-owning households)
      • Table Customer Demographics: Non-Medical Pet Care Services vs. Pet Insurance/Medical Coverage, 2021 (percent, number, and index)
    • Veterinary Spending per Customer Household
      • Table Share of Veterinary Care Spending in Last 12 Months by Dollar Ranges and Generational Cohort, 2021 (percent of veterinary service users)
    • Share of Veterinary Revenues by Animal Type
    • Veterinary Spending: Dogs vs. Cats
      • Table U.S. Veterinary Sector Revenues by Type of Pet: Dog vs. Cat Expenditures, 2020 (in millions of dollars)
  • Channel and Digital Trends
    • All Roads Lead to Channel Trends
    • Online vs. Brick-and-Mortar Shares of Pet Product Sales
    • The Retail-ization of Vet and Pet Care Services
    • Internet's Pet Health Information Role Beyond E-Commerce
    • Pet Health Care Digitalization Beyond E-Commerce
    • Telemedicine and "Smart" Product Trends
  • Veterinary Services Customer Patterns
    • Usage Rates for Veterinary Services
      • Table Customer Base for Veterinary Services: Dog vs. Cat Owners, 2011- 2021 (percent)
      • Table Customer Base for Veterinary Services: Dog vs. Cat Owners, 2011-2021 (in thousands)
    • Reasons for Vet Visits
      • Table Selected Reasons for Veterinary Visits: Dog not Cat Owners vs. Cat Not Dog Owners, 2022 (percent)
    • Patterns by Number of Veterinary Visits
      • Table Patterns for Number of Annual Visits to Vet: Dog vs. Cat Owners, 2011 – 2021 (percent)
    • Detailed Demographic Tables
      • Table Veterinary Service User Demographics: Owners of Dogs but not Cats, 2021 (percentages, number, and index with base = 100)
      • Table Veterinary Service User Demographics: Owners of Cats but not Dogs, 2021 (percentages, number, and index)
  • Trends and Opportunities
    • Senior, Overweight Pets
    • Focus on Felines
    • New Pet Owners
    • Telehealth and Leveraging Technology
      • Table Selected Veterinary Services and Technology Psychographics, 2021 (percent of pet owners)
• Intersecting Product Markets: Pet Medications
  • Chapter Highlights
  • Category Overview
    • Pet Medication Sales
      • Table U.S. Sales of Pet Medications: 2019, 2020, 2021, and 2026P (in billions of dollars and percent change)
    • Market Composition
    • Prescription vs. OTC Marketers
    • Share of Sales by Channel
      • Table Where Shop for Flea Control Products, Fall 2019 – Fall 2021 (percent of dog- or cat-owning households)
      • Table Cross-Channel Shopping Patterns for Flea Control Products, Fall 2019 vs. Fall 2021 (percent of dog- or cat-owning households)
    • Demographics: Veterinary vs. Internet Customers for Flea Control Medications
      • Table Flea Control Product Customer Demographics: Purchasing at Veterinarian vs. Purchasing Online, 2021 (percent, number, and index)
  • Trends and Opportunities
    • Increased Focus on Health and Wellness
    • Senior Pets
    • Focus on Felines
    • Omnichannel Marketing
    • Combo Products
    • New Products Fueled by Generics and Patent Expiration
    • Affordability
• Intersecting Product Markets: Pet Supplements
  • Chapter Highlights
  • Category Overview
    • Pet Supplement Sales
      • Table U.S. Sales of Pet Supplements: 2019, 2020, 2021, and 2026P (in millions of dollars and percent change)
    • Veterinary Sector Marketers
    • Veterinary vs. OTC Among Supplement Brand Leaders
      • Table Selected Pet Supplement Brands Purchased in Past 12 Months, 2020 (percent of pet supplement purchasers)
    • Pet Supplement Shares by Channel
    • Customer Base for Pet Supplements
• Intersecting Product Markets: Veterinary Pet Food
  • Chapter Highlights
  • Category Overview
    • Overall Pet Food Sales
    • Dog vs. Cat
    • Dry vs. Wet
    • The Case for Fresh
    • Veterinary Pet Food Marketers
    • Share of Sales by Channel
    • Growth in Internet Shopping Flattens Other Channel Performance
      • Table Where Shop for Pet Food Products, Fall 2019 – Fall 2021 (percent of pet-owning households)
    • Cross-Channel Shopping Patterns for Pet Food
      • Table Cross-Channel Shopping Patterns for Pet Food, Fall 2019 vs. Fall 2021 (percent of pet food customers)
    • Customer Base for Veterinary Pet Food
    • Demographics: Veterinary vs. Internet Customers for Pet Food
      • Table Pet Food Customer Demographics: Purchasing at Veterinarian vs. Purchasing Online, 2021 (percent, number, and index)
  • Trends and Opportunities
    • The Retail Vet Card
    • The Sales Paradox
    • The Influencer Irony
    • The Challenge from Fresh
    • The Swing Back to Science-Based and Veterinary Diets
    • Meeting the Needs of Senior, Special Needs Pets

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