Upscale Latino Consumers in the U.S.

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Highlighting the opportunities generated by the 8.2 million Latino adults living in households with an income of $75,000 or more, Packaged Facts' Upscale Latino Consumers in the U.S. calls for a shift in strategic thinking about the Hispanic market.

Between 2000 and 2010 the number of Upscale Latino households more than doubled from 1.3 million to 2.9 million, and grew three times faster than the number of non-Latino Upscale Consumer households. Upscale Latino households account for only 21% of all Latino households but now generate 51% of their aggregate income. With buying power that is expected to reach $680 billion in 2016, Upscale Latinos have an outsize impact on marketing and sales success in the Latino market. Internet marketers and retailers, among others, should place a high priority on reaching out to these shoppers, who account for two-thirds of all Latinos who annually spend $1,000 or more online.

Upscale Latino Consumers in the U.S. shows in measurable terms how rising income inequality has dramatically changed the landscape of the Latino market, just as it has transformed the American consumer economy as a whole. Key topics covered include:

• Strategic trends shaping the Upscale Latino market

• Current size and projected growth of the market

• Demographic profile of Upscale Latinos

• Use of financial services by Upscale Latinos

• Overview of Upscale Latino shopping behavior, including impact of social media, advertising and product placement on buying decisions and in-store, online and catalog shopping patterns

• The behavior of Upscale Latino consumers in the areas of fashion, food, home, consumer electronics and automotive

Upscale Latino Consumers analyses trends and shifts revealed by Experian Simmons National Consumer Study (NCS) data for 2007 through 2011. In addition, the report is based on information collected directly from firms active in the Latino and affluent consumer markets as well as a comprehensive analysis of relevant industry and trade publications. U.S. Government data sources include the American Community Survey and Current Population Survey of the U.S. Census Bureau.

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