Market Trends: Smoking Cessation Products

 
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Published May 1, 2005 | 108 Pages | Pub ID: LA1073655

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The smoking cessation products market has shown irregular growth the past few years with 2004 retail sales at $799.4 million, a growth of 2.5% over 2003. The market, long-suffering the catch-22 inherent in its consumer base, is struggling with another pressing issue: lack of innovation compounded by a small number of market players. To drive future growth, the industry needs to build excitement and branch out into new areas in terms of both formulation and target markets.

This new report, Packaged Facts’ Market Trends: Smoking Cessation Products, examines the state of the U.S. market for over-the-counter smoking cessation products, from major players to niche players. The report analyses strategies used to maximize growth and profitability. Coverage includes analysis of consumer usage, new products and factors and trends that will fuel future growth.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology
The information in Market Trends: Smoking Cessation Products is obtained from both primary and secondary research. Primary research data is provided by Simmons Market Research Bureau (consumer buying and usage data), Information Resources Inc. (market share data), and ProductScan (new product introduction data). Secondary research data has been obtained from trade association publications, business and medical journals, company literature and websites, databases, and investment reports.

What You’ll Get in this Report
Market Trends: Smoking Cessation Products offers unique perspective on the market. No other market research report provides the analysis and trends coverage that Packaged Facts offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company wants to get a head’s up on the trends that will be driving the market, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans.
  • Research and development professionals stay on top of competitor initiatives and explore demand for new product introductions.
  • Advertising agencies working with clients in the industry and related industries to understand consumer mindset and to develop consumer messaging for these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
  • Scope
  • Methodology
  • Product Introduction
  • The Market
    • Retail Sales at $799 million in 2004
      • Table 1-1 U.S. Retail Dollar Sales of Smoking Cessation Products,
      • 2000-2004 (in million $)
      • Table 1-2 IRI-Tracked Sales of Smoking Cessation Products, 2000-2004 (in million $)

    • Major Categories
      • Figure 1-1 U.S. Smoking Cessation Category Shares, 2004 (%)

  • Key Trends Affecting the Market
    • Increasing Cessation Rates
    • Increasing Tobacco Taxes
    • Schools Turn Smoke-Free
    • Tobacco Firms Spend Big on Advertising
    • Market Forecast
      • Table 1-3 Smoking Cessation Products Retail Sales Projections (in million $)

    • The Marketers
      • GSK Leads the Market
        • Table 1-4 IRI-Tracked Sales of Top Smoking Cessation Product Marketers, 2000-2004 (in million $)

      • Private Labels Thrive
        • Figure 1-2 U.S. Market Shares of Top Smoking Cessation Product Marketers, 2004 (%)

      • Nicorette - Largest Selling Brand
        • Table 1-5 IRI-Tracked Sales of Top Smoking Cessation Brands, 2000-2004 (in million $)

    • Marketing Dynamics
      • Small Players Rely on Outside Promotional Resources
      • GSK Sponsors NASCAR
      • Anti-smoking Ad Campaigns
      • States Distribute Nicotine Patches
      • Few New Product Introductions
      • The Consumer
        • Table 1-6 Demographic Profile of U.S. Smoking Cessation Products User

Chapter 2 The Market

  • Product Introduction
  • Product Description
  • Industry Overview
    • Figure 2-1 IRI-Tracked Retail Sales of Smoking Cessation Products, 2000-2004 (in million $)

  • Market Composition
    • Gums
      • Table 2-1 IRI-Tracked Sales of Smoking Cessation Products, by Category (in million $)
      • Table 2-2 U.S. Smoking Cessation Product Category Shares (%) (2000-2004)

    • The Patch
    • Lozenges & Tablets

  • Key Trends & Challenges
    • Cessation on the Rise
      • Table 2-3 U.S. Adult Current Smokers (%)
      • Figure 2-2 U.S. Cigarette Consumption, 1991-2003

    • Cold Turkey Most Popular Approach
      • Table 2-4 U.S. Adult Smoking Cessation* (%)

    • States Increasing Taxes on Cigarettes
    • School and Youth Anti-Smoking Programs
      • Table 2-5 Percentage of Health Education Topics Taught at State, District and School Levels, 2000
      • Table 2-6 U.S. States with ‘Tobacco-Free Environment’ Policies in Schools

    • Philip Morris’ Anti-Smoking Efforts
    • Increasing Ad Spend by Tobacco Companies
      • Table 2-7 U.S. Advertising and Promotional Expenditures for Tobacco Products (in million $)

    • Smoking Bans in Public Places
      • Figure 2-3 U.S. Population Covered by Smoke-Free Indoor Air Laws, 2000-2005*

    • Employers Taking Measures to Eliminate Smoking
    • Emotional Support Key to Success
    • Cessation Through Hypnosis
    • Certain Anti-smoking Ads Ineffective
    • Lack of Funds for Anti-Smoking Programs
    • Consumer Misperceptions
    • Market Forecast
      • Figure 2-4 Smoking Cessation Products Retail Sales Projections, 2005-2009 (in million $)

Chapter 3 The Marketers

  • Overview
    • GSK Dominates Anti-smoking Gums
    • Table 3-1 IRI-Tracked Sales of Smoking Cessation Gum Marketers, 2000-2004 (in million $)
    • Table 3-2 U.S. Market Share of Smoking Cessation Gum Marketers, 2000-2004 (%)
    • Table 3-3 IRI-Tracked Sales of Smoking Cessation Gum Brands, 2000-2004 (in million $)

  • The Patch
    • Table 3-4 IRI-Tracked Sales of Smoking Cessation Patch Marketers, 2000-2004 (in million $)
    • Table 3-5 U.S. Market Share of Smoking Cessation Patch Marketers, 2000-2004 (%)
    • Table 3-6 IRI-Tracked Sales of Smoking Cessation Patch Brands, 2000-2004 (in million $)

  • Lozenges & Tablets
    • Table 3-7 IRI-Tracked Sales of Smoking Cessation Lozenge & Tablet Marketers, 2000-2004 (in million $)
    • Table 3-8 U.S. Market Shares of Lozenge & Tablet Marketers, 2000-2004 (%)
    • Table 3-9 IRI-Tracked Sales of Lozenge & Tablet Brands, 2000-2004 (in million $)

  • Smoking Cessation Products - Other Forms
    • Table 3-10 IRI-Tracked Sales of Other Smoking Cessation Product Marketers*, 2000-2004 (in million $)
    • Table 3-11 IRI-Tracked Sales of Other Smoking Cessation Brands*, 2000-2004 (in million $)

  • Private Labels Surge
    • Figure 3-1 IRI-Tracked Sales of Private Label Smoking Cessation Products, 2000-2004 (in million $)

  • Company Profiles
  • GlaxoSmithKline
    • Overview
    • Figure 3-2 IRI-Tracked U.S. Sales of GSK Smoking Cessation Products, 2000-2004 (in million $)

  • Emerson Direct
    • Overview
    • Figure 3-3 IRI-Tracked U.S. Sales of Emerson Direct Smoking Cessation Products, 2000-2004 (in million $)

  • Pfizer Inc.
    • Overview
    • Figure 3-4 IRI-Tracked U.S. Sales of Pfizer Smoking Cessation Products, 2000-2004 (in million $)

  • Cirrus Healthcare
    • Overview
    • Figure 3-5 IRI-Tracked U.S. Sales of Cirrus Healthcare Smoking Cessation Products, 2000-2004 (in ‘000 $)

  • Lee Pharmaceuticals
    • Overview
    • Figure 3-6 IRI-Tracked U.S. Sales of Lee Pharmaceuticals Smoking Cessation Products, 2000-2004 (in million $)

  • Watson Pharmaceuticals
    • Overview
    • Figure 3-7 IRI-Tracked U.S. Sales of Watson Pharmaceuticals Smoking Cessation Products, 2000-2004 (in ‘000 $)

  • Enviroderm Pharmaceuticals
    • Overview
    • Figure 3-8 IRI-Tracked U.S. Sales of Enviroderm Pharmaceuticals Smoking Cessation Products, 2000-2004 (in ‘000 $)

  • Herbs, Etc
    • Overview
    • Figure 3-9 IRI-Tracked U.S. Sales of Herbs Etc. Smoking Cessation Products, 2000-2004 (in ‘000 $)

    Chapter 4 Marketing Dynamics

    • Overview
    • Advertising and Promotional Efforts
      • GSK’s ‘Always Be There’ Ad Campaign
      • West Virginia Ad Makes Emotional Appeal
      • Most Anti-smoking Ads Target Young People
      • ‘Buttman’ Ad Campaign
      • GSK Products to Appear in NASCAR
      • Free Nicotine Patch Distribution
      • Quit 2 Win Campaign
      • Lack of New Product Launches
      • Natural Product Launches
      • Table 4-1 U.S. Smoking Cessation Product Launches
      • Industry Pinning Hopes on Prospective Breakthrough Drugs

    Chapter 5 The Consumer

    • Simmons Survey
      • Other Data Sources
      • Overview
      • Adult Cigarette Smoking Trends
        • Figure 5-1 Cigarette Use Among U.S. Adults (%)
        • Table 5-1 U.S. Adult Cigarette Smoking Population (%) by Race and Sex, 1997-2002

      • High Consumption of ‘Lights’ Indicating Misrepresentation
        • Figure 5-2 U.S. Cigarette Smokers Based on Types Smoked (%)
        • Figure 5-3 U.S. Daily Cigarette Use

      • Skew Towards Lesser Educated and Low-income Smokers
        • Table 5-2 U.S. Cigarette Smokers, Based on Household Income and Education Attained
        • Table 5-3 U.S. Prevalence of Emphysema, Based on Education Attained

      • Most Brands Popular with Youth Table 5-4 U.S. Adults’ Cigarette Brand Preference, by Age

    • Smoking and Cessation Trends Among Students
      • Table 5-5 U.S. Percentage of Students* Who Smoked Cigarettes 20 or more days in a Month#
      • Table 5-6 U.S. Percentage of Students* Who Ever Tried Cigarette Smoking
      • Table 5-7 U.S. Percentage of Students* Who Smoked a Cigarette for the First Time Before Age 13
      • Table 5-8 U.S. Percentage of Students* who were Current Smokers and Tried Quitting in the Past Year

    • Adult Smoking Cessation Trends
      • Figure 5-4 Methods Used to Quit Smoking by U.S. Smokers (%)

    • Middle-Aged Population Dominates Usage
      • Table 5-9 U.S. Adults’ Preference for Smoking Cessation Brands,
      • Based on Age and Ethnicity

    • Cessation Products More Popular Amongst Low-Income Population

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