Market Trends: Pet Grooming and Spa Products
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The heightened emphasis these days on professional pet grooming, driven in large part by PETsMART’s and PETCO’s strong focus on services, is a dual-edged sword for at-home grooming products, potentially increasing consumer interest in the products while also competing for sales. Spa- and professional-style products including botanical-based shampoos, conditioners, and natural grooming products are at the core of the new product thrust for at-home pet care, along with a new generation of manual and electric grooming implements and accessories positioned on ergonomic design appeals and, of course, performance. It is therefore no wonder that many marketers that have traditionally targeted professional groomers are now also honing in on the consumer market, and vice versa. Hot new products are the focus of this report, which also evaluates the historical size and growth prospects of this business and profiles market innovators like Virbac and Bamboo.
Packaged Facts’ Pet Products and Services Collection
Packaged Facts is the leading source of market intelligence for pet products and services. No other market research publisher offers the breadth and depth of coverage in this lucrative, fast-growing industry. Other titles include The U.S. Market for Pet Food, The U.S. Pet Insurance Market, Market Trends: Pet Supplements and Nutraceuticals, Market Trends: Natural, Organic and Eco-Friendly Pet Products, and The U.S. Market for Pet Services.
The information contained in this report was obtained from both primary and secondary research. Primary research entailed attendance at industry trade shows; informal interviews with members of the trade; and an on-site examination of the retail milieu, including mass-market outlets, pet specialty shops, and veterinary clinics. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant trade, business, and government sources; company reports including annual reports, 10Ks, and other financial releases from public companies; company profiles in trade and consumer publications; and other reports by Packaged Facts, which has been reporting on pet-related markets for nearly two decades.
Our market size estimates are based on Information Resources, Inc. (IRI) data for tracked mass-market retailers (supermarkets, drugstores, and mass merchandisers other than Wal-Mart), independent pet store sales-tracking surveys, reported revenues of marketers and retailers, and figures appearing in the trade press. Information on new product introductions is derived from reports in the trade press and online, as well as detailed Productscan data from Marketing Intelligence Service, Ltd., Naples, New York. Our analysis of consumer demographics derives primarily from the Simmons Market Research Bureau (New York, New York) fall 2004 consumer survey, which is based on approximately 28,000 respondents
What You’ll Get in this Report
Pet Grooming and Spa Products offers unique perspective on this burgeoning market. No other market research report provides the analysis and trends coverage that this report offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
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