Market Trends: Hispanic Americans and the Automobile Industry

 
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Published Sep 1, 2003 | 62 Pages | Pub ID: LA866553

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Market Trends: Hispanic Americans and the Automobile Industry, a new report from Packaged Facts, discusses product and marketing strategies by the automobile industry, examines population and immigration trends among Hispanic Americans, delves into the attitudes and perceptions Hispanics have regarding automobiles, and addresses marketing strategies that the industry has adopted to attract Hispanics, who are now the largest minority group in the country.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the consumer goods and services industries.

About the Author
Raúl Pérez, Ph.D., is president of Utilis, a market research and consulting firm specializing in the U.S. Hispanic market. His firm offers quantitative and qualitative research solutions to clients in the beverage industry, automobiles, health care, publishing, financial services, Internet, cable/satellite television, and apparel, among others. Dr. Pérez obtained his doctorate at Yale University and has over 12 years of research experience in Hispanic populations.

Report Methodology
The information inMarket Trends: Hispanic Americans and the Automobile Industryis based on both primary and secondary research. Primary research involved interviews with marketing, public relations and industry analysts within the auto industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2002.

What You’ll Get in this Report
MarketTrends: Hispanic Americans and the Automobile Industry Industry offers unique perspective on the growing and promising Hispanic market for cars, both new and previously owned. No other market research report provides the data, analysis and trends coverage that Market Trends: Hispanic Americans and the Automobile Industryoffers. The report addresses the following segments:

  • Hispanic Population Trends - including immigration patterns, geographical concentrations and insights into spending power and income.
  • Attitudes Regarding Automobiles - including data on car spending and shopping profiles.
  • Automobile Buying Habits - and the attributes of cars that attract Hispanic buyers.
  • Marketing and Community-Relation Strategies - that are effective in reaching Hispanic consumers.
  • Case studies - of what particular car companies are doing to target the Hispanic market.

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already targeting Hispanic consumers or is considering making the leap into the business, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence automobile-buying decisions among Hispanic Americans.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for automobiles that appeal to Hispanic Americans
  • Research and development professionals stay on top of competitor initiatives and explore demand for cars in this demographic group.
  • Advertising agencies working with clients in the automobile industry to help understand Hispanic consumers to develop messages and images that them to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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