Market Trends: Gum and Mint

 
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Published Aug 1, 2005 | 114 Pages | Pub ID: LA1097886

Special Offer. Now 25% off the original price of $1995.
The Packaged Facts report, Market Trends: The Gum and Mint Market, takes a close look at the $1.8 billion gum and mint product arena, which only saw meaningful growth in the sugarless gums in 2004 in spite of new product innovations in other functional products, extreme flavors, and product forms.

This new Packaged Facts’ Market Trends: Gums and Mints gives industry leaders something to chew on in a timely compact report. It includes an analysis of consumer usage, brand preference, retailing, new products and factors that will fuel future growth, in a timely, compact report.

Market Trends: The Gum and Mint Market examines the state of the U.S. market, from major to niche players. The report analyses manufacturer and retailer strategies used to maximize growth and profitability. Coverage includes analysis of consumer usage, brand preference, retailing, new products and factors and trends that will fuel future growth.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology
The information in Market Trends: The Gum and Mint Market is obtained from both primary and secondary research. Primary research data is provided by Simmons Market Research Bureau (consumer buying and usage data), Information Resources Inc. (market share data), and ProductScan (new product introduction data). Secondary research data has been obtained from trade association publications, business journals, company literature and websites, databases, and investment reports.

What You’ll Get in this Report Market Trends: The Gum and Mint Market offers unique perspectives. No other market research report provides the analysis and trends coverage that Packaged Facts offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company wants to get a head’s up on the trends that will be driving the gum and mint market, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

  • Marketing Managersidentify market opportunities and develop targeted promotion plans for diet candy.
  • Research and development professionals stay on top of competitor initiatives and explore demand for gourmet and specialty foods and beverages.
  • Advertising agencies working with clients in the food and beverage industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
  • Report Scope and Methodology
  • Scope
  • Methodology

  • The Gum and Mints Market
    • Table 1-1 U.S. Gum & Mint Retail-Market Sales, 2000-2004 (in million $)
    • Gum
    • Table 1-2 IRI-Tracked Sales of Gum (Regular/Sugarless), 2000-2004 (in million $)
    • Mints
    • Table 1-3 IRI-Tracked Sales of Mints and Breath Fresheners, 2000-2004 (in million $)

  • Factors to Growth
    • Adults Outpace Kids in Population Growth
    • Children Moving Towards Healthier Snacking
    • Chewing To Lose Weight
    • Skewed Towards Healthful Foods
    • Sweet Innovations
    • Growing Hispanic Population
    • Wrigley Enters Mint Market

  • The Consumer
  • Marketing Dynamics
  • Trends and Opportunities
    • Breath Conscious Consumer
    • Health Conscious Consumer
    • Obesity and the Low Carb Trend
    • Going Organic
    • Functional Gums
    • Fruit-Flavored Gums
    • Innovative Ingredients
    • Technological Advancements
    • Extreme Flavors
    • Targeting the Ethnic Markets
    • Liquid Mints
    • Innovative Packaging
    • Mexican Players Entering the U.S. Market

    Chapter 2 The Market

    • Product Definition
      • Gum
      • Mints

    • Overall Market Size
      • Market Overview
      • Figure 2-1 U.S. Gum & Mint Retail-Market Sales, 2000-2004 (in million $)

    • Market Structure
      • Figure 2-2 IRI-Tracked Market Share of Gum & Mint, 2004 (in %)
      • Figure 2-3 IRI-Tracked Market Share of Gum & Mint Market,
      • by Category, 2004

    • The Gum Market
      • Table 2-1 IRI-Tracked Sales of Regular Gum 2000-2004 (in million $)
      • Table 2-2 IRI-Tracked Sales of Sugarless Gum 2000-2004 (in million $)

    • The Mints/Breath Freshener Market
      • Table 2-3 IRI-Tracked Sales of Breath Fresheners 2000-2004 (in million $)
      • Table 2-4 IRI-Tracked Sales of Plain Mints 2000-2004 (in million $)

    • Factors to Future Growth
      • Adults Outpace Kids in Population Growth
      • Table 2-5 Projected U.S. Population by Age Bracket, 2000-2010 (in million)
      • Chewing Gum Top Adult Snack
      • Table 2-6 Top 10 Snacks Consumed by Men and Women*
      • Chewing To Lose Weight
      • Diet Trends Shifting
      • Innovations
      • Growing Hispanic Population
      • Wrigley Re-Enters Mint Market

    • Market Forecast
      • Figure 2-4 U.S. Retail-Market Sales Projections for Gum And Mints, 2004-2009 (in million $)

    Chapter 3 Gum Market

    • Gum
      • Overview
      • Figure 3-1 Market Composition by Major Marketer Share of Total Gum, 2004 (by %)

    • Regular (Not Sugarless) Gum
      • Overview
      • Top Regular Gum Marketers
      • Figure 3-2 Market Composition by Major Marketer Share of Regular Gum, 2004 (in %)
      • William Wrigley Jr. Co.
      • Table 3-1 IRI-Tracked Sales of Regular Gum Marketers, 2000-2004 (in million $)
      • Americas Confectionery
      • Hershey Foods Corp.
      • Top Regular Gum Brands
      • Figure 3-3 Market Composition by Brand Share of Regular Gum, 2004 (in %)
      • Table 3-2 IRI-Tracked Sales of Regular Gum Brands, 2000-2004 (in million $)

    • Sugarless Gum
      • Overview
      • Top Sugarless Gum Marketers
      • Figure 3-4 Market Composition, by Major Marketer Share of Sugarless Gum, 2004 (in %)
      • Table 3-3 IRI-Tracked Sales of Sugarless Gum Marketers 2000-2004 (in million $)
      • Top Sugarless Gum Brands
      • Figure 3-5 Market Composition by Brand Share of Sugarless Gum, 2004 (in percentage)
      • Table 3-4 IRI-Tracked Sales of Sugarless Gum Brands, 2000-2004 (in million $)

    • Projections
      • Table 3-5 Retail Market Sales Projections for the Gum Market, 2004-2009 (in million $)

    • Consumer
      • Overview

    • Gum Consumers
      • Table 3-6 Demographic Profile of U.S. Adult Gum Consumer 2004
      • Gum Types — Sugarless, Regular Gum
      • Table 3-7 Demographic Profile of Gum Consumers, Sugarless vs.
      • Regular Gum
      • Gums Flavor Preference
      • Table 3-8 Gum Flavor Preference, 2004 (in percentage)
      • Table 3-9 Demographic Profile of Gum Consumers by Flavor: Peppermint, Spearmint, Wintergreen/Winterfresh
      • Table 3-10 Demographic Profile of Gum Consumers by Flavor: Cinnamon, Fruit, Original/Bubble Gum
      • Gum Brand Preference
      • Table 3-11 Preference for Gum Brands, 2004 (in percentage)
      • Table 3-12 Demographic Profile of Gum Consumers by Brand: Dentyne Ice, Trident, Wrigley’s Spearmint
      • Usage Rate of Gums
      • Table 3-13 Usage Rate of Gum Among U.S. Consumers

    Chapter 4 Mint Market

    • Overview
    • Figure 4-1 IRI-tracked Market Share of Mint Marketers 2004 (in percentage)

  • Breath Fresheners
    • Overview
    • Top Breath Freshener Marketers
    • Figure 4-2 IRI-Tracked Market Share of Breath Freshener Marketers, 2004
    • Table 4-1 IRI-Tracked Sales Of Breath Freshener Marketers 2000-2004,
    • (in million $)
    • Top Breath Freshener Brands
    • Figure 4-3 IRI-Tracked Market Share of Breath Freshener Brands 2004,
    • (in percentage)
    • Table 4-2 IRI-Tracked Sales of Breath Freshener Brands 2000-2004, (in million $)

  • Plain Mints
    • Top Plain Mints Marketers
    • Figure 4-4 IRI-Tracked Market Share of Plain Mints Marketers, 2004
    • Table 4-3 IRI-Tracked Sales of Plain Mints Marketers 2000-2004, (in million $)
    • Top Plain Mints Brands
    • Figure 4-5 IRI-Tracked Market Share of Plain Mint Brands, 2004
    • Table 4-4 IRI-Tracked Sales of Plain Mints Brands 2000-2004, (in million $)

  • Projections
    • Table 4-5 U.S. Retail-Market Sales Projections for the Mints and Breath Freshener Market, 2004-2009 (in million $)

  • Consumer Profiles
    • Overview
    • Mint Consumers
    • Table 4-6 Demographic Profile of U.S. Adult Mint Consumer, 2004
    • Mint Types
    • Table 4-7 Demographic Profile of U.S. Mint Consumer by Type, Regular and Sugarless, 2004
    • Mints Brand Preference
    • Table 4-8 Preference for Breath Mint Brands, 2004 (in %)
    • Table 4-9 Demographic Profile of Mint Consumers by Brand: Altoids, Listerine Cool Mint, Tic Tac, 2004
    • Table 4-10 Demographic Profile of Mint Consumers By Brand: Breath Savers, Certs, Life Savers, 2004
    • Table 4-11 Demographic Profile of Mint Consumers by Brand: Eclipse Flash Strips, Ice Breakers, Mentos, 2004
    • Usage Rate of Mints
    • Table 4-12 Usage Rate of Breath Mints 2004 (in %)

    Chapter 5 Marketing Dynamics

    • Overview
      • Vying for the Number One Position
      • Cadbury Adams Promotes its Brands
      • Masterfoods USA Targeting Kids
      • Pfizer Promotes Its New Flavor
      • Wrigley’s Targets Children and Teens
      • The Doublemint Twins Are Back
      • Packaging Options Proliferate
      • Unorthodox Messages and Packaging
      • New Product Introductions
      • Top Chewing Gum Marketers by Number of SKUs Introduced
      • Table 5-1 Top Gum Marketers Based on Number of SKUs Introduced, 2004-2005
      • Top Mint Marketers by Number of SKUs Introduced
      • Table 5-2 Top Mint Marketers Based on Number of SKUs Introduced, 2004 - 2005

    • New Product Introductions in Gum
      • Package Tags
      • Table 5-3 Gum New Product Selling Points by Select Package Tags, 2004 - 2005
      • Sugarless Gums
      • Table 5-4 New Sugarless Gum Brand Introductions, 2004 - 2005
      • The “Natural” Package Tag
      • Table 5-5 New Gum Brand Introductions with “Natural” Package Tag, 2004 - 2005
      • Table 5-6 New Gum Brand Introductions with “Upscale” Package Tag, 2004 - 2005
      • Flavors
      • Table 5-7 Gum New Product Selling Points by Select Flavor, 2004 - 2005
      • Table 5-8 New Gum Brand Introductions with “Mint” Flavor/Fragrance, 2004 - 2005
      • Table 5-9 New Gum Brand Introductions with “Blended” Flavor/Fragrance, 2004 - 2005
      • Table 5-10 New Gum Brand Introductions with “Cinnamon” Flavor/Fragrance, 2004 - 2005
      • Table 5-11 Gum New Product Selling Points by Select Ingredients, 2004 - 2005
      • Table 5-12 New Gum Brand Introductions with Artificial Flavors, 2004 - 2005
      • Table 5-13 New Gum Brand Introductions with Natural Flavors, 2004 - 2005
      • Table 5-14 New Gum Brand Introductions with Xylitol, 2004 - 2005

    • New Product Introductions in Mints
      • Package Tags
      • Table 5-15 Mints New Product Selling Points by Select Package Tags, 2004 - 2005
      • Sugarless Mints
      • Table 5-16 New Sugarless Mint Introductions, 2004 - 2005
      • The “Upscale” Package Tag
      • Table 5-17 New Mint Brand Introductions with “Upscale” Package Tag, 2004 - 2005
      • Table 5-18 New Mint Brand Introductions with “Licensed” Package Tag, 2004 - 2005
      • Mint, The Top Flavor for Mints
      • Table 5-19 Mints New Product Selling Points by Select Flavor/Fragrance, 2004 - 2005
      • Making Mints A Functional Food
      • Table 5-20 New Mint Brand Introductions with “Blended” Flavor/Fragrance, 2004 - 2005
      • Table 5-21 New Mint Brand Introductions with “Peppermint” Flavor/Fragrance, 2004 - 2005
      • The “Cinnamon” Flavor/Fragrance
      • Table 5-22 New Mint Brand Introductions with “Cinnamon” Flavor/Fragrance, 2004 - 2005
      • Artificial Flavors
      • Table 5-23 Mints New Product Selling Points by Select Ingredients, 2004 - 2005
      • Table 5-24 New Mint Brand Introductions with “Artificial Flavors,” 2004 - 2005
      • Table 5-25 New Mint Brand Introductions with Sorbitol Sweetener,
      • 2004 - 2005
      • Natural Flavor Mint Introductions
      • Table 5-26 New Mint Brand Introductions with Natural Flavors, 2004 - 2005

    • The Retail Scenario
      • Table 5-27 Sales of Gum Through Retail Channels, 2005
      • Retailers Going the Private Label Way
      • License to Profit
      • Front End Focus

    Chapter 6 Competitive Briefs

    • William Wrigley Jr. Company
    • Cadbury Adams USA LLC
    • Kraft Foods Inc.
    • The Hershey Company
    • Ferrero USA Inc.
    • Van Melle USA Inc.
    • Farleys & Sathers Candy
    • Masterfoods USA
    • Brach & Brock Confections
    • The Topps Company Inc.

    Appendix: Addresses of Selected Marketers