Market Trends: Fresh Breads and Related Bakery Products

 
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Published Aug 1, 2004 | 75 Pages | Pub ID: LA977957

Special Offer. Now 25% off the original price of $1995.
Bread, the old saying goes, is the staple of life -- but does that apply to life as we know it today in our low-carb world? This Market Trends report examines the state of the U.S. bread market, from the standard sliced loaf to artisanal, gourmet breads baked freshly at the supermarket, and addresses the impact the low-carb diet craze has had on bread sales. Bread marketers are launching low-carb brand extensions, and the baking industry has launched its own counter-offensive, with a campaign to have consumers recognize the nutritional value of whole grains and fiber that bread can offer. Will regaining the favor of the American public be as easy as, say, sliced bread?

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology
The information in Market Trends: The U.S. Bread Market is based on both primary and secondary research. Primary research involved interviews with marketing, public relations and industry analysts within the bread and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003.

What You’ll Get in this Report
Market Trends: The U.S. Bread Market offers unique perspective on the U.S. bread market. No other market research report provides the analysis and trends coverage that the Bread Market offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company wants to get a head’s up on the bread market - how the low-carb craze is affecting sales and product development, how the budding “artisan” industry is affecting sales of packaged breads -- you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

  • Marketing Managers
    identify market opportunities and develop targeted promotion plans for breads.
  • Research and development
    professionals stay on top of competitor initiatives and explore demand for new bread introductions. • Advertising agencies working with clients in the bread market to help understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives
    understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians
    provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1: Executive Summary
  • Report Scope
  • Methodology
  • The Market
    • Table 1-1: U.S. Retail Sales of Fresh Bread, Bagels and Rolls, 1999-2003
    • IRI-Tracked Market Stands at $8.4 Billion
    • Breads Are the Big Loaf
    • Retail Sales of Artisan Breads Bucking the Trend
    • Low Carb Strikes In-Store Bakeries, as Results Remain Flat

  • The Marketers
    • Table 1-2: IRI-Tracked Sales and Market Share of Top 10 Bread Marketers, 2003

  • Top Brands
    • Table 1-3: IRI-Tracked Sales and Market Share for Top-10 Bread Brands, 2003

  • Marketing Dynamics
    • Reclaiming the “Moral High Ground” - the Industry Fights Back
    • Getting Artisany
    • Going Low-Carb

  • The Consumer
  • Market Projections
    • Table 1-4: Projected Sales of Fresh Bread, Rolls and Bagels, 2003-2008

Chapter 2: The Market

  • Market Overview
  • Market Size and Growth
    • Table 2-1: U.S. Retail Sales of Fresh Bread, Bagels and Rolls, 1999-2003
    • Figure 2-1: U.S Retail Sales of Fresh Bread, Bagels and Rolls, 1999-2003
    • IRI-Tracked Market Stands at $8.4 Billion Table 2-2: IRI-Tracked Sales of Bread, Bagels and Fresh Rolls, 1999-2003
    • Figure2-2: IRI-Tracked Sales of Bread, Bagels and Fresh Rolls, 1999-2003
    • Breads Are the Big Loaf
    • Figure 2-3: IRI-Traced Sales of Fresh Bread/Rolls Market, Market Share by Segment, 2003
    • Table 2-3: IRI-Tracked Sales of Bread, 1999-2003
    • Table 2-4: IRI-Tracked Sales of Bagels, 1999-2003
    • Table 2-5: IRI-Tracked Sales of Rolls/Buns/Croissants, 1999-2003

  • Market Dynamics
    • Low-Carb Flattens White Bread . . .
    • But Raises Whole-Grain, Artisan Breads
    • Retail Sales of Artisan Breads Bucking the Trend
    • La Brea Takes Off
    • Figure 2-4: IRI-Tracked Sales of La Brea Breads, 1999-2003
    • Ecce Panis, Concept 2 Also Thrive
    • Figure 2-5: IRI-Tracked Sales of Ecce Panis Breads, 1999-2003
    • Figure 2-6: IRI-Tracked Sales of Concept 2 Bakeries, 1999-2003
    • Panera Leads the Specialty Bread Foodservice Way
    • Low Carb Strikes In-Store Bakeries, as Results Remain Flat
    • Table 2-6: In-Store Bakery Sales, 2000-2003

  • Key Challenges
    • No Longer “The Best Thing”?
    • Wheat Flour Production, Consumption Down
    • Going for the Grains
    • Bread Penetration Levels Still High
    • The Diet That Squashed the Loaf
    • Availability of Alternative Breakfast Options

  • Marketer Response
    • Reclaiming the “Moral High Ground” - the Industry Fights Back
    • But if You Can’t Beat ‘Em . . .
    • New and Premium Products
    • Getting Artisany
    • A Chink in the Low-Carb Armor?

  • Market Projections
    • Table 2-1: Projected Sales of Fresh Bread, Rolls and Bagels, 2003-2008
    • Figure 2-3: Projected U.S. Sales for Breads, 2003-2008

Chapter 3: The Marketers

  • Overview
    • Table 3-1: Top 10 Bread Marketers by Market Share

  • Performance Analysis - Top Marketers
    • George Weston, Inc.
    • Table 3-2: IRI-Tracked Sales of Top 10 Bread/Roll/Bagel Marketers
    • Interstate Bakeries
    • Sara Lee Bakery Group
    • Pepperidge Farm
    • Perfection Bakeries, Inc.
    • Flowers Bakeries, Inc.
    • Figure 3-1: Top 10 Marketers of Breads by IRI-Tracked Sales, 2001-2003
    • Top Marketers Enjoyed a Good Run
    • Table 3-3: IRI-Tracked Sales for Top-10 Marketers and Brands: Breads, Rolls and Bagels
    • IRI-Tracked Sales for Top-10 Marketers and Brands: Breads, Rolls and Bagels

  • Review of the Top Brands
    • Table 3-4: IRI-Tracked Sales of Top 10 Bread/Rolls/Bagel Brands by Market Share

  • Brand Performance Analysis
    • Top Brands
    • Table 3-5: IRI-Tracked Sales of Top 10 Bread/Bagels/Rolls Brands, 2002-2003
    • Figure 3-2: IRI-Tracked Sales of Top 10-Bread Brands, 2001-2003
    • Outlook

Chapter 4: Marketing Dynamics

  • Marketing Dynamics
  • Sara Lee Touts Health Benefits of Whole Grain
  • Pepperidge Farm Promotes Product Quality
  • Interstate Looks to Ads to Revive Product
  • Table 4-1: Notable Bread Marketing Initiatives -2003
  • Innovative Marketing
  • The Industry Weighs In
  • Line Extensions Favor Low-Carb
  • Figure 4-1: New Low-Carb Bread Product Introductions, January 2003 - July 2004
  • Marketing Private Label Breads
  • Expanding Artisan Roots
  • Artisans Eschew Low-Carb
  • Hearty Breads the Focus in In-Store Bakeries
  • Specialty Breads Used to Distinguish Foodservice Offerings

  • New Product Introductions
    • Table 4-2: Selected New Bread Product Introductions, 2002-2004

    Chapter 5: The Consumer

    • Whole Wheat Growing in Stature
    • The Simmons System
    • Table 5-1: Demographic Characteristics of Adults Favoring Household Consumption of Breads, 2003
    • Heavy Users
    • Figure 5-1: Bread Usage Levels by Number of Loaves Consumed Weekly
    • Consumption by Age High and Consistent Across Groups
    • Figure 5-2: The Bread Consumer: Percentage of Users by Age Group
    • Table 5-2: Bread Usage Rate by Age
    • Women Represent More Than Half of the Loaf
    • Figure 5-3: Bread Consumers by Gender
    • Table 5-3: Bread Usage Rate by Gender
    • A Popular Item Among White Consumers
    • Figure 5-4: The Bread Consumer: Percentage of Users by Race/Ethnic Origin
    • Table 5-4: Bread Usage Rate by Race/Ethnic Origin
    • Bread Rises in the South
    • Figure 5-5: Bread Consumption by Region of the Country
    • Table 5-5: Bread Usage Penetration Rates by Region of the Country
    • Wonder Bread Takes Top Honors
    • Table 5-6: Most Popular Bread Brands, 2003
    • White Bread The Most Popular Type
    • Table 5-7: Most-Eaten Bread by Type, 2003
    • Quick Profiles: Bread Eaters by Type
    • Table 5-8: Quick Profile of the Multigrain Bread Eater
    • Table 5-9: Quick Profile of the White Bread Eater
    • Table 5-10: Quick Profile of the Wheat Bread Eater

    Chapter 6: Company Profiles

    • George Weston Bakeries Inc
      • Overview
      • Product Details
      • Performance
      • Figure 6-1: U.S. Retail Sales for George Weston Inc., 1999-2003

    • Interstate Brands Corp
      • Overview
      • Product Details
      • Performance
      • Figure 6-2: U. S Retail Sales for Interstate Brands Corp., 1999-2003

    • Sara Lee Bakery Group
      • Overview
      • Product Details
      • Performance
      • Figure 6-3: U.S. Retail Sales for Sara Lee Bakery Group, 1999-2003

    • Flowers Bakeries
      • Overview
      • Product Details
      • Performance
      • Figure 6-4: U. S. Retail Sales for Flowers Bakeries Inc., 1999-2003

    • Pepperidge Farm Inc
      • Overview
      • Product Details
      • Performance
      • Figure 6-5: U.S. Sales for Pepperidge Farm, 1999-2003

    • Stroehmann Bakeries Inc
      • Overview
      • Product Details
      • Performance
      • Figure 6-6: U.S. Retail Sales for Stroehmann Bakeries, 1999-2003

    • United States Bakery
      • Overview
      • Product Details
      • Performance
      • Figure 6-7: U.S. Retail Sales for United States Bakery, 1999-2003

    • Martin’s Famous Pastry Shoppe Inc
      • Overview
      • Product Details
      • Performance
      • Figure 6-8: U.S. Retail Sales for Martin’s Famous Bakery Shoppe, 1999-2003

    • Perfection Bakeries Inc
      • Overview
      • Product Details
      • Performance
      • Figure 6-9: U.S. Retail Sales for Perfection Bakeries, 1999-2003

    • Mrs. Baird’s Bakers Inc
      • Overview
      • Product Details
      • Performance
      • Figure 6-10: U.S. Retail Sales for Mrs. Baird’s Bakers, 1999-2003

    • La Brea Bakery
      • Overview
      • Product Details
      • Figure 6-11: IRI-Tracked Sales of La Brea Breads, 1999-2003

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