Market Trends: The U.S. Cosmeceuticals and Anti-Aging Products Market

 
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Published Jan 1, 2005 | 160 Pages | Pub ID: LA1037623

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At $12.4 billion and posting strong progress, consumer skincare, haircare, and makeup products that beautify as they address health problems or concerns are a booming market. The idea of “cosmeceuticals” began with a few anti-aging preps in the early 1990s, and now even encompasses shampoos with stress-relieving scents, or lipstick with sunscreen. New attitudes about beauty, the burgeoning pop prestige retail channel, and America’s changing ethnic mix are all driving sales. But finding the right niche is not easy: This new Packaged Facts report is organized to help execs compete successfully in the highly fragmented cosmeceuticals marketplace. Packaged Facts’ trademark in-depth analysis is complemented by historical and projected dollar data, brand shares, and Simmons demographic profiles. The strategies of L’Oreal, Estee Lauder, P & G, and Beiersdorf are discussed, among others.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology
The information in Market Trends: Cosmeceuticals and Anti-Aging Products is based on both primary and secondary research. Primary research involved interviews with marketing, public relations and industry analysts within the grooming markets and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring 2004.

How You Will Benefit from this Report
If your company wants to get a head’s up on the boon in cosmeceutical products, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

This report will help:
Marketing Managers identify market opportunities and develop targeted promotion plans for new products and ingredients. Research and development professionals stay on top of competitor initiatives and explore demand for new cosmeceutical product introductions. Advertising agencies working with clients in the personal care industry to help understand the product buyer to develop messages and images that compel consumers to purchase these products. Business development executives understand the dynamics of the market and identify possible partnerships. Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively

Chapter 1
  • Executive Summary
  • Scope of This Report
    • Methodology
    • Terms Clarified
    • Three Cosmeceutical Categories: Skincare, Makeup, Haircare
    • Sales of Cosmeceuticals in Brisk Pace to $12.4 Billion in 2004
    • Cosmeceutical Potential Is Over $16 Billion by 2010
      • Table 1-1: U.S. Retail Dollar Sales of Cosmeceuticals, 2000-2010

    • Mass Accounts for 61% of Retail Dollars
    • Skincare Yields Half of Retail
      • Table 1-2: Share of U.S. Retail Dollar Sales of Cosmeceuticals, by
      • Category, Segment, and Sales Channel, 2004
      • More Plastic Surgery, More Maintenance, More Prevention

    • Prime Cosmeceutical Audience Is Middle-Agers..
    • ...But Younger Audiences Are Building, Too
      • Table 1-3: Projected U.S. Population, by Age Bracket, 2005-2020

    • Pop Prestige Purveyors Proliferate
    • Mass Is Where It’s At, Too
    • Over 100 Command Significant Shares of Mass Retail Biz
    • Skincare Most Crowded Category in Mass Channels
      • Table 1-4 : Numbers of Cosmeceuticals Marketers Achieving Significant Share* of Retail Dollar Sales in Mass Channels (Supermarkets, Chain Drugstores, Mass Merchandisers) By Category and Selected Product Segments, 2004

  • New Product Trends
    • Anti-Aging Everything
    • An Infinite Range of Botanicals
    • Cosmeceutical Skincare for Men
    • Products for Specific Concerns and Conditions - Forget Genders, Age
    • Brackets, Ethnicities
    • Doctor-Endorsed Brands
    • Home Equivalents of In-Office Procedures

  • Promotion and Distribution
    • Cosmeceuticals Marketers Spend $1.5 Billion to Advertise
    • In Mass, New Distribution Services Empower Smaller Players
    • Rich Margins for Cosmeceuticals
      • Table 1-5: Supermarket Retailers' Average Gross Profit Margins on Health and Beauty Care (HBC) Products, by Category and Product

    • The Consumer
      • Eight Data Sets on Appearance, Health, and Spending

Chapter 2

  • The Products
      Scope of This Report
    • Three Cosmeceutical Categories: Skincare, Makeup, Haircare
    • The Skincare Category
      • Anti-Aging
      • Facial Cleansers
      • Hand & Body Lotion
      • Moisturizers
      • Suncare

    • The Makeup Category
      • Face
      • Lip
      • Eye

    • The Haircare Category
      • Conditioner/Treatments

    • Shampoo
    • Hair Growth
    • Formulations for Ethnic Consumers
    • Regulation by FDA, FTC
    • Other Key Regulatory Points

Chapter 3

  • The Numbers
    • Sales of Cosmeceuticals in Brisk Pace to $12.4 Billion in 2004
    • R & D + Pop Prestige + Awareness = $$$
    • Cosmeceutical Skincare Hits $6.4 Billion
    • Makeup Climbs Past $3.1 Billion
    • Haircare Brushes $2.9 Billion
      • Table 3-1: U.S. Retail Dollar Sales of Cosmeceuticals, by Category, 2000-2004

    • Mass Accounts for 61% of Retail Dollars
    • Skincare Yields Half of Retail
      • Table 3-2: Share of U.S. Retail Dollar Sales of Cosmeceuticals, by Category, Segment, and Sales Channel, 2004 Figure 3-1: Share of U.S. Retail Dollar Sales of Cosmeceuticals, by Category, 2004
      • Figure 3-2: Share of U.S. Retail Dollar Sales of Cosmeceuticals, by Sales Channels, 2004

    • Mass Dominates Skincare Category
      • Table 3-3(a): U.S. Retail Dollar Sales of Cosmeceutical Skincare Products, by Segment and Sales Channel, 2000-2004
      • Table 3-3(b): U.S. Retail Dollar Sales of Cosmeceutical Skincare Products, by Segment and Sales Channel, 2000-2004

    • In Makeup, Prestige Still Edges Out Mass
    • Table 3-4: U.S. Retail Dollar Sales of Cosmeceutical Makeup, by Sales Channel, 2000-2004

  • Mass Also Dominates Haircare
    • Table 3-5 (a): U.S. Retail Dollar Sales of Cosmeceutical Haircare Products, by Segment and Sales Channel, 2000-2004
    • Table 3-5 (b): U.S. Retail Dollar Sales of Cosmeceutical Haircare Products, by Segment and Sales Channel, 2000-2004

Chapter 4

  • What Lies Ahead
    • More Plastic Surgery, More Maintenance, More Prevention Prime Cosmeceutical Audience Is Middle-Agers
    • ...But Younger Audiences Are Building, Too
    • Table 4-1: Projected U.S. Population, by Age Bracket, 2005-2020
    • Ethnics Embracing Non-Ethnic-Specific Cosmeceuticals
      • Table 4-2: Projection of U.S. African-American, Asian, and Hispanic Populations, 2005-2010

    • Thank the Fab Five: More Men Thinking Cosmeceutically
    • Pop Prestige Purveyors Proliferate
    • Mass Is Where It’s At, Too
    • The Spa Craze Affects the Retail Sphere

  • Projected Sales
    • Cosmeceutical Potential Is Over $16 Billion by 2010
    • Skincare to Approach $9 Billion
    • Haircare to Top $3.5 Billion
    • Makeup to Touch $4 Billion Table 4-3: Projected U.S. Retail Dollar Sales of Cosmeceuticals, by Category, 2004-2010

Chapter 5 The Competitive Situation

  • Several Hundred Cosmeceuticals Marketers - At Least
  • Over 100 Command Significant Shares of Mass Retail Biz
  • Skincare Most Crowded Category in Mass Channels
  • Table 5-1: Numbers of Cosmeceuticals Marketers Achieving Significant Share* of Retail Dollar Sales in Mass Channels (Supermarkets, Chain Drugstores, Mass Merchandisers), by Category and Selected Product Segments, 2004
  • Types of Companies Involved
  • Table of Marketers and Brands
  • Table 5-2: Leading Marketers of Cosmeceuticals and Their
  • Representative Brands

  • Marketer and Brand Shares
    • Special Note About IRI Data
    • J&J, P&G, Uni Lead Facial Cleansers
    • Table 5-3: Share of U.S. Retail Dollar Sales of Facial Cleansers in Mass
    • Channels,* by Marketer and Brand, 2003-2004**
    • ...And Same Trio Leads in Moisturizers
    • Table 5-4: Share of U.S. Retail Dollar Sales of Facial Moisturizers in Mass Channels,* 2003-2004
    • Unilever and Vaseline Brand Command Hand and Body Lotions
    • Table 5-5: Share of U.S. Retail Dollar Sales of Hand & Body Lotions in Mass Channels,* by Marketer and Brand, 2003-2004**
    • Woodridge Labs and Del Labs are Top Fade Cream Marketers
    • Table 5-6: Share of U.S. Retail Dollar Sales of Fade/Lightening Creams in Mass Channels,* by Marketer and Brand, 2003-2004**
    • P&G, L’Oreal, J&J Dominate Anti-Aging Facial Preps
    • Table 5-7: Share of U.S. Retail Dollar Sales of Anti-Aging Facial Preparations in Mass Channels,* by Marketer and Brand, 2003-2004**
    • L’Oreal, J&J, P&G Are Anti-Aging Body Prep Leaders
    • Table 5-8: Share of U.S. Retail Dollar Sales of Anti-Aging Body Preparations in Mass Channels,* by Marketer and Brand, 2003-2004**
    • Schering-Plough and Its Coppertone Continue Suncare Reign
    • Table 5-9: Share of U.S. Retail Dollar Sales of Suncare Products in Mass Channels,* by Marketer and Brand, 2003-2004**
    • P&G Clearly King of Conditioner
    • Pfizer and Private Label Divide Up Hair Growth Biz
    • Table 5-10: Share of U.S. Retail Dollar Sales of Hair Conditioners in Mass Channels,* by Marketer and Brand, 2003-2004**
    • Table 5-11: Share of U.S. Retail Dollar Sales of Hair Growth Preparations in Mass Channels,* by Marketer and Brand, 2003-2004**

  • Competitive Profile: Alberto-Culver Co.
    • Sales of $3.3 Billion in Fiscal 2004
    • St. Ives Extended with Cosmeceuticals for the Masses
    • Alberto Vertically Integrated as Distributor/Retailer
    • Non-HBC Brands

    Competitive Profile: Beiersdorf AG
    • Net Sales of E4.7 Billion in 2003
    • Beiersdorf Brands Go Head to Head with J&J, P&G, L’Oreal
    • Haircare or Makeup Involvements in Future?

  • Competitive Profile: The Estee Lauder Companies, Inc.
    • Net Sales of $5.8 Billion in Fiscal 2004
    • The (Expanding) Brand Portfolio That Defines Upscale
    • Estee an Experienced Retailer

  • Competitive Profile: Johnson & Johnson/Neutrogena Corp.
    • Sales Approach $42 Billion in 2003
    • The Many-Headed - and Effective - Hydra
    • Other J&J Brands

  • Competitive Profile: The Procter & Gamble Company
    • Net Sales of $51.4 Billion in Fiscal 2004
    • New Entrepreneurial Thinking = Quick Product Turnaround
    • P&G Tackles Highest Prestige Niches
    • HBC Acquisitions
    • Other P&G Brands

  • Competitive Focus: Four Prestige Marketers to Watch
    • Dr. Brandt Skincare
    • Murad, Inc.
    • N.V. Perricone, M.D., Limited
    • WALA Heilmittel/Dr. Hauschka

    Chapter 6 Marketing and Product Trends

    • Anti-Aging Everything
    • An Infinite Range of Botanicals
    • Cosmeceutical Skincare for Men
    • Products for Specific Concerns and Conditions - Forget Genders, Age Brackets, Ethnicities
    • Doctor-Endorsed Brands
    • Home Equivalents of In-Office Procedures
      • Table 6-1: Selected New Introductions of Cosmeceuticals, 2002-2004

    • Consumer Advertising Expenditures
      • Cosmeceuticals Marketers Spend $1.5 Billion to Advertise
      • The Top Dozen Spenders
        • P&G Leads Four $100 Million+ Advertisers
        • Beiersdorf Leads Trio of $50 Million-$80 Million Advertisers
        • Revlon in Forefront of Five Players Spending $15 Million-$49 Million
        • Other Marketers Spend $103 Million

    • Consumer Advertising Positioning
      • Beauty
      • Problems/Concerns
      • Anti-Aging Themes in Fore
      • Real Women
      • Advertorials
      • Medical Cachet

    Chapter 7 The Retail Level

    • In Mass, New Distribution Services Empower Smaller Players
    • Rich Margins for Cosmeceuticals
      • Table 7-1: Supermarket Retailers’ Average Gross Profit Margins on Health and Beauty Care Products, By Category and Product

    • Elegant Marques Now Carded
    • Saks Adds Wellness Areas to Planograms
    • Retail Focus: Pop Prestige
      • Suddenly, a Whole New Retail Channel
      • Aveda
      • Bath & Body Works
      • The Body Shop
      • M.A.C.
      • Origins
      • Sephora

    Chapter 8 The Consumer

    • Special Note About Simmons Data
    • Attitudes
      • Eight Data Sets on Appearance, Health, and Spending
      • Table 8-1 Demographics Profiles in Agreement With Health & Beauty
      • Attitudinal Statements

    • Moisturizers
      • Almost 132 Million of Us Moisturize
      • Lotion the Most Popular Type
        • Table 8-2 Numbers of Users of Moisturizers, by Product Form

      • Profiles of Moisturizer Use Vary by Product Form
        • Table 8-3 Demographic Characteristics Favoring Use of Moisturizers, by Type

      • Users Tend to Be Daily or Heavy Users
        • Table 8-4 Frequency of Use of Moisturizers
      • Vaseline, Oil of Olay Are Most Popular Brands
        • Table 8-5 Numbers of Users of Moisturizers, by Brand

      • Facial Cleansers/Medicated Products
        • Over 92 Million Adults Use Facial Cleansers/Medicated Products
        • Creams, Washes Most Popular Forms
          • Table 8-6 Numbers of Users of Facial Cleansers/Medicated Products, by Form

        • Age, Education Mark Facial Cleanser/Medicated Products Use
        • Olay the Leading Facial Cleanser/Medicated Product Among Adults
          • Table 8-7 Demographics of Facial Cleansers/Medicated Product Users, by Type
          • Table 8-8 Numbers of Users of Facial Cleansers/Medicated Products, by Brand

        • Suncare Products
          • About 86 Million Suncare Product Users
          • Sunblock by Far the Most Popular Product
            • Table 8-9 Numbers of Users of Suncare Products, by Form

          • Users Skew Young, Well-Educated, and White
            • Table 8-10 Demographic Characteristics Favoring Use of Suncare Products, by Type

          • Coppertone, Banana Boat, Hawaiian Tropic Win the Popularity Contest
            • Table 8-11 Numbers of Users of Suncare Products, by Brand

        • Cosmeceutical Haircare Products
          • Almost 110 Million Hair Conditioner Users
          • Over 79 Million Use Regular/Rinse-Out Conditioner
            • Table 8-12 Numbers of Users of Hair Conditioner/Treatments, by Form

          • User-Profiles Conditioner Type Are Both Different and Same
            • Table 8-13 Demographic Characteristics Favoring Use of Hair
            • Conditioner/Treatments, by Type

          • Frequency of Conditioner Use
            • Table 8-14 Frequency of Use of Users of Hair Conditioner/Treatments

          • Pantene Pro-V and Suave Are Most Popular Conditioners
            • Table 8-15 Numbers of Users of Hair Conditioner/Treatments, by Brand

          • Pantene Pro-V Also Leading Cosmeceutical Shampoo
            • Table 8-16 Numbers of Users of Cosmeceutical Shampoo, by Selected Brand

          • Cosmeceutical Makeup
            • Numbers of Cosmeceutical Makeup Brand Users
              • Table 8-17 Numbers of Users of Cosmeceutical Makeup Types, by Brand

    Appendix: Addresses of Selected Marketers