Market Trends: The Convenience Home Baking Market

 
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Published Feb 1, 2004 | 75 Pages | Pub ID: LA942010

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Imagine arriving home at the end of a long day, opening the door and being greeted by the aroma of a home-baked pie or cookies or bread. A nice fantasy, no? And, given the realities of modern living, for many Americans this scenario is a fantasy indeed, since few consumers have the time to bake these days, at least from “scratch.”

For many Americans, the solution has been the “convenience” home baked products - mixes, doughs and fillings that can be quickly assembled and prepared for an authentic, fresh baked good. These products have been a staple of the American pantry for decades, and marketers are now taking steps to bring them into the modern kitchen. Novelty/holiday doughs, organic ingredients and ethnic flavors are becoming more standard features in the convenience products being offered on store shelves and refrigerated cases.

This Market Trends report examines the $4.3 billion market for home baking products, addressing shelf-stable products (pie crusts, baking crumbs, frosting mix, cake/brownie/cookie/muffin mixes, pie fillings) and refrigerated/frozen products (biscuit dough; bread, roll, and bun dough; cookie and brownie dough; pastry and dumpling dough and frozen piecrusts). It looks at historic sales trends, and projects through 2008 sales and brand shares. It also offers a thorough profile of the consumer for convenience home baking products.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology
The information in Market Trends: Convenience Home Baking Products is based on both primary and secondary research. Primary research involved interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Retail sales figures were derived from Information Resources, Inc. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring 2003.

What You’ll Get in this Report
Market Trends: Convenience Home Baking Products offers unique perspective on how American consumers are integrating their fantasies of coming home to freshly baked goodies with the reality of modern-day time constraints. No other market research report provides the analysis and trends coverage that Home Baking Products offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company wants to understand and successfully compete in the home baking market, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

  • Marketing Managers
    identify market opportunities and develop targeted promotion plans for convenience home baking products.
  • Research and development
    professionals stay on top of competitor initiatives and explore demand for new baking products.
  • Advertising agencies
    working with clients in the food industry to help understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives
    understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians
    provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1: Executive Summary
  • Scope and Methodology
  • Market Size and Growth
  • Table 1-1: Size and Growth of the U.S. Market for Home Baking Products: By Category, 2001-2003
  • Figure 1-1: Combined U.S. sales of Home Baking Products (2001-2003)
  • Baking Mixes Dominate the Shelf-Stable Market
  • Refrigerated Dough Products Lead Frozen/Refrigerated Category
  • Projections for Future Growth
  • Table 1-2: Forecasted Sales of the U.S. Market for Home Baking Products By Category, 2003-2008
  • Marketer Overview
  • Table 1-3: Top 20 Marketers for Home Baking Products: Overall Market Share
  • Figure 1-2: Marketer Shares of Combined U.S Sales of Home Baking Products
  • Factors to Market Growth
  • The Products
  • The Product Categories
  • Shelf-Stable Convenience Baking Products
  • Frozen and Refrigerated Dough Products
  • Refrigerated vs. Frozen
  • Five Key Segments
  • Baking Crumbs
  • Bread Crumbs
  • Cornflake crumbs
  • Graham Cracker Crumbs
  • Product Trends
  • Declining Sales - Bread, Cookie/Cookie Bar & Muffin Mixes
  • Changing Preferences
  • Baking Products with Ethnic/Citrus Flavors
  • Organic Baking Products

Chapter 2: The Overall Market

  • Total Dollar Sales at $4.37 billion
  • Shelf Stable Convenience Baking Products -Few Promising Categories
  • Frozen and Refrigerated Dough - Growing at 8%
  • Table 2-1: Size and Growth of the U.S. Market for Home Baking Products 2001-2003, By Sub-Category
  • Factors in Future Growth
  • Expanding the Market
  • Low-Sugar, Low-Carb May Promote Growth
  • Ethnic Category - The Potential Target
  • Women’s Nutritional Needs
  • Growth of Smaller Households
  • Private Label Brands to Drive Growth
  • Organic Baking Products
  • Market Composition
  • Refrigerated and Frozen Dough - Sharing the Greater Pie
  • Figure 2-1: Projected Market Shares of Convenience Home Baking Market Dollar Sales, 2003-2008
  • Projected Sales
  • Sales to Exceed $5.1 Billion by 2008
  • Table 2-2: Forecasted Sales of the U.S. Market for Home Baking Products: By Sub-Category, 2003-2008

Chapter 3: The Marketers

  • Marketer Shares
  • Major Marketers And Areas Of Activity
  • Table 3-1: Involvement of Major Home Baking Marketers By Product Category
  • Shelf Stable Convenience Baking Products
  • Table 3-2: Marketers and Brand Shares: Shelf Stable Convenience Baking Products
  • Baking Mixes
  • Table 3-3: Marketers and Brand Shares: Baking Mixes
  • Bread Mixes
  • Table 3-4: Marketers and Brand Shares: Bread Mixes
  • Brownie Mixes
  • Table 3-5: Marketers and Brand Shares: Brownie Mixes
  • Cake/Cupcake/Pie Mixes
  • Table 3-6: Marketers and Brand Shares: Cake/Cupcake/Pie Mixes
  • Coffee Cake/Gingerbread/Pastry Mixes
  • Table 3-7: Marketers and Brand Shares: Coffee Cake/Gingerbread/Pastry Mixes
  • Cookie/Cookie Bar Mixes
  • Table 3-8: Marketers and Brand Shares: Cookie/Cookie Bar Mixes
  • Muffin Mixes
  • Table 3-9: Marketers and Brand Shares: Muffin Mixes
  • Pie Crust Mixes
  • Table 3-10: Marketers and Brand Shares: Pie Crust Mixes
  • Figure 3-1: Marketers and Brand Shares: Pie Crust Mixes
  • Frosting
  • Table 3-11: Marketers and Brand Shares: Frosting
  • Figure 3-2: Marketers and Brand Shares: Frosting
  • Pie Fillings
  • Table 3-12: Marketers and Brand Shares: Pie Fillings
  • Pie Crusts/Pizza Shells
  • Table 3-13: Marketers and Brand Shares: Pie Crusts/Shells
  • Frozen Dough Products
  • Table 3-14: Marketers Shares: Frozen Dough Products
  • Frozen Bread/Rolls/Pastry Dough
  • Table 3-15: Marketers and Brand Shares: Frozen Bread/Rolls/Pastry Dough
  • Frozen Cookie Dough
  • Table 3-16: Marketers and Brand Shares: Frozen Cookie Dough
  • Frozen Fresh Baked Bread/Roll/Biscuit
  • Table 3-17: Marketers and Brand Shares: Frozen Baked Bread/Roll/Biscuit Dough
  • Frozen Pie/Pastry Shells
  • Table 3-18: Marketers and Brand Shares: Frozen Pie/Pastry Shells
  • Frozen Pies
  • Table 3-19: Marketers and Brand Shares: Frozen Pies
  • Refrigerated Dough Products
  • Table 3-20: Marketers Shares: Refrigerated Dough Products
  • Figure 3-3: Marketers Shares: Refrigerated Dough Products
  • Refrigerated Biscuit Dough
  • Table 3-21: Marketers and Brand Shares: Refrigerated Biscuit Dough
  • Figure 3-4: Marketers and Brand Shares: Refrigerated Biscuit Dough
  • Refrigerated Cookie/Brownie Dough
  • Table 3-22: Marketers and Brand Shares: Refrigerated Cookie/Brownie Dough
  • Refrigerated Bread/Rolls/Bun Dough
  • Table 3-23: Marketers and Brand Shares: Refrigerated Bread/Rolls/Bun Dough
  • Refrigerated Pastry/Dumpling Dough
  • Table 3-24: Marketers and Brand Shares: Refrigerated Pastry Dumpling Dough

Chapter 4: Shelf-Stable Convenience Baking Products

  • Category Parameters
  • Defining Characteristics
  • Four Segments: Mixes, Crusts, Frostings, and Fillings
  • Types of Baking Mixes
  • Bread Mixes
  • Cake, Cupcake, and Pie Mixes
  • Muffin Mixes
  • Brownie Mixes
  • Cookie and Cookie Bar Mixes
  • Coffee Cake, Gingerbread, and Pastry Mixes
  • Pie Crust Mixes
  • All Other Baking Mixes
  • Ready-to-Use Frosting
  • Ready-to-Use Fruit Fillings
  • Ready-to-Use Pie Crusts
  • The Market
  • Market Size and Growth
  • Dollar Sales at Around $2 Billion
  • Table 4-1: Size and Growth of U.S. Market for Convenience Baking Products, 2001-2003
  • Very Few Promising Categories
  • Baking Mixes: Mixed Results
  • Growing vs. Declining Product Categories in Shelf Stable Convenience Baking Products 2003
  • Table 4-3: IRI-Tracked Sales - All Baking Mixes 1999-2003
  • Size and Growth of U.S. Market for Baking Mixes, by Type
  • Table 4-4: IRI-Tracked Sales of Other Baking Mixes, 1999-2003
  • Bread Mixes: Heavy Decline
  • Table 4-5: IRI- Tracked Sales of Bread Mixes, 1999-2003
  • Pie Crust Mixes Decline
  • Table 4-6: IRI-Tracked Sales of Piecrust Mixes, 1999-2003
  • Muffin Mixes: Decline But Stemming
  • Table 4-7: IRI-Tracked Sales Muffin Mixes, 1999-2003
  • Cookie/Cookie Bar Mixes: Up Then Down
  • Table 4-8: IRI-Tracked Sales of Cookie/Cookie Bar Mixes, 1999-2003
  • Coffee Cake/Gingerbread/Pastry Mixes
  • Table 4-9: IRI-Tracked Sales of Coffee Cake/Gingerbread/ Pastry Mixes, 1999-2003
  • Cake/Cupcake/Pie Mixes
  • IRI-Tracked Sales of Cake/Cupcake/Pie Mixes, 1999-2003
  • Brownie Mixes: Positive Growth
  • Table 4-11: IRI-Tracked Sales of Brownie Mixes 1999-2003
  • Ready-to-Use Frostings: A Growing Category
  • Table 4-12: IRI-Tracked Sales of Ready-to-Use Frostings, 1999-2003
  • Ready-to-Use Pie/Pastry Fillings: Promising Growth
  • Table 4-13: IRI-Tracked Sales of Ready-to-Use Pie/Pastry Fillings, 1999-2003
  • Ready to Use Pie Crusts: On a Decline
  • IRI-Tracked Sales of Ready-to-Use Pie Shells, 1999-2003
  • Factors In Future Growth
  • Product Innovations
  • Declining Preference for Home Baking
  • Changing Demographic Characteristics
  • Refrigerated Category Taking Away Shelf Stable Pie:
  • Sales Projections
  • Figure 4-1: Overall Retail Sales of Baking Mixes, 1993-2003
  • Table 4-15: Total U.S. Retail Sales of Shelf-Stable Baking Products, Projected Growth 2003-2008 By Product Category
  • Market Composition
  • Figure 4-2: Convenience Baking Dollar Sales Share: By Product Type
  • Figure 4-3: Composition of Baking Mix Segment
  • Marketing and New Product Trends
  • Table 4-16: Selected New Shelf-Stable Convenience Baking Product Introductions, 2003
  • The Consumer
  • The Simmons Survey System
  • Users of Brownie Mixes, Cake Mixes and All Other Baking Mixes
  • User Profile: Brownie Mixes, Cake Mixes and All Other Baking Mixes
  • Table 4-17: Frequency of Use of Brownie Mixes, 2003
  • Table 4-18: Brownie Mix Use: Most Popular Brands, 2003
  • Table 4-19: Demographic Characteristics Affecting Purchase of Brownie Mixes, 2003
  • Table 4-20: Demographic Characteristics Affecting Purchase of Cake Mixes, 2003
  • Table 4-21: Frequency of Use of Cake Mixes, 2003
  • Table 4-22: Cake Mix Use: Most Popular Brands, 2003
  • Table 4-23: Frequency of Use of All Other Baking Mixes, 2003
  • Table 4-24: Demographic Characteristics Affecting Purchase of Other Baking Mixes, 2003
  • Table 4-25: Other Baking Mix Use: Most Popular Brands, 2003
  • Users of Frosting/Frosting Mixes
  • Table 4-26: Frequency of Use of Frosting/Frosting Mixes, 2003
  • Table 4-27: Demographic Characteristics Affecting Purchase of Ready-to-Spread Frosting, 2003
  • Table 4-28: Frosting Use: Most Popular Brands, 2003
  • Users of Pie Crusts
  • Table 4-29: Frequency of Use of Packaged Pie Crusts, 2003
  • Table 4-30: Pie Crust/Shell Use: Most Popular Brands, 2003
  • Table 4-31: Demographic Characteristics Affecting Purchase of Pie Crusts, 2003

Chapter 5: Refrigerated/Frozen Products

  • Category Parameters:
  • Refrigerated vs. Frozen:
  • Five Key Segments
  • Biscuit Dough
  • Bread, Roll, and Bun Dough
  • Cookie and Brownie Dough
  • Pastry and Dumpling Dough
  • Pie Crusts
  • The Market
  • Combined Market Reaches $2.3 billion in 2003
  • Large Number of Stagnant Categories
  • Table 5-1: Size and Growth of U.S. Market for Frozen and Refrigerated and Dough Products 2001-2003
  • Table 5-2: Growing vs. Declining Product Categories in Frozen and Refrigerated Dough Products
  • Size and Growth of U.S. Market for All Refrigerated Dough
  • Table 5-3: IRI-Tracked Sales of Refrigerated Dough, 1999-2003
  • Size and Growth of U.S. Market for Refrigerated Biscuit Dough
  • Table 5-4: IRI-Tracked Sales of Refrigerated Biscuit Dough, 1999-2003
  • Size and Growth of U.S. Market for Refrigerated Cookie/Brownie Dough
  • Table 5-5: IRI-Tracked Sales of Refrigerated Cookie/Brownie Dough, 1999-2003
  • Sales of Refrigerated Pastry and Dumpling Dough
  • Table 5-6: IRI-Tracked Sales of Refrigerated Pastry and Dumpling Dough, 1999-2003
  • Refrigerated Bread, Roll, and Bun Dough
  • Table 5-7: IRI-Tracked Sales of Refrigerated Bread, Roll and Bun Dough, 1999-2003
  • Size and Growth of U.S. Market for Frozen Pie Shells
  • Table 5-8: IRI-Tracked Sales of Frozen Pie Shells, 1999-2003
  • Size and Growth of U.S. Market for Frozen Bread/Roll/Pastry Dough
  • Table 5-9: IRI-Tracked Sales of Frozen Fresh and Frozen Bread/Roll/Pastry Dough, 1999-2003
  • Size and Growth of U.S. Market for Frozen Cookie Dough
  • Table 5-10: IRI-Tracked Sales of Frozen Cookie Dough, 1999-2003
  • Factors in Future Growth
  • Higher Growth Trends
  • Convenience Over Ingredients and Shelf-Stable Categories
  • Availability of Shelf Space
  • Limited Number of Players
  • Projected Sales
  • Table 5-11: Projected Growth of the U.S. Market for Frozen and Refrigerated Dough Products, 2003-2008
  • Market Composition
  • Figure 5-1: Share of U.S. IRI-Tracked Sales of Frozen and Refrigerated Dough
  • Figure 5-2: Refrigerated Dough Dollar Sales: Share by Product Type
  • Figure 5-3: Frozen Dough Dollar Sales: Share by Product Type
  • The Competitive Situation
  • Marketing and New Product Trends
  • Table 5-12:Selected New Dough Product Introductions, 2001-2003
  • The Consumer - Refrigerated/Frozen Dough
  • The Simmons Survey System
  • Table 5-13: Demographic Characteristics Favoring Purchase of Frozen/Refrigerated Dough
  • Refrigerated vs. Frozen Use
  • User Profile: Frozen/Refrigerated Bread-Type Product Dough
  • Demographic Characteristics Favoring Purchase of Frozen/Refrigerated Bread Type Product Dough
  • User Profile: Frozen/Refrigerated Cookie Dough
  • User Profile: Frozen and Refrigerated Pie Crusts
  • Table 5-15: Demographic Characteristics Favoring Purchase of Frozen/Refrigerated Cookie Dough
  • Table 5-16: Demographic Characteristics Favoring Purchase of Frozen Pie Crusts
  • Table 5-17: Demographic Characteristics Favoring Purchase of Refrigerated Pie Crusts
  • Frequency of Use: Refrigerated Dough
  • Table 5-18: Frequency of Use of Refrigerated Dough
  • Frequency of Use: Frozen Dough
  • Table 5-19: Frequency of Use of Frozen Dough
  • Table 5-20: Demographic Characteristics Favoring Purchase of Refrigerated Dough
  • Table 5-21: Demographic Characteristics Affecting Purchase of Frozen Dough
  • Use by Product Type
  • Dough Type Selection by Age
  • Table 5-22: Dough Type Selection by Age
  • Dough Type Selection by Region
  • Dough Type Selection by Education
  • Table 5-23: Dough Type Selection by Region
  • Table 5-24: Dough Type Selection by Education
  • Dough Type Selection by Presence of Children
  • Table 5-25: Dough Type Selection by Presence of Children