The U.S. Market for Teen and Tween Grooming Products

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Published Apr 1, 2003 | 316 Pages | Pub ID: LA831975

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Marketers major and minor are rushing to compete in the teen and tween grooming market. At $6.9 billion now, sales of youth haircare, cosmetics, skincare, and ethnic HBC items are forecast to hit $8 billion by 2008. Market conditions are ripe for repositioning HBC brands - or fielding entirely new brands - to teens and their tween (aged 8-14) siblings: Expanding numbers of tweens and teens, their high disposable income, the growing worldliness of both teens and tweens - even that a majority of teen girls now reach puberty at the age of 10 - these are all drivers that open up a Wild West marketplace to shrewd players.

Packaged Facts’ The U.S. Market for Teen and Tween Grooming Products is the executive’s guide to this new frontier. Here are expertly analyzed quantitative and qualitative data on market size and growth (covering both mass and prestige outlets), societal trends, and the competitive situation. Demographic data from Simmons Market Research Bureau and other sources are presented. Also included is a special chapter on the emerging category of products for young males. The battle plans of Procter & Gamble, L’Oreal, Unilever, GlaxoSmithKline, The Body Shop, and others, are examined in detail.

Report Methodology
The information in The U.S. Market for Teen and Tween Grooming Products is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the personal grooming market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2001) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2002. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at every segment of the youth grooming market, examining trends for growth and projecting sales of products through 2008. It analyzes consumer demographics and their current and projected impact on sales of haircare, cosmetics and skincare products, along with products designed for ethnic youth and young males. It provides up-to-date competitive profiles of marketers of teen and tween grooming products - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the personal grooming industry.

What You’ll Get in this Report
The U.S. Market for Teen and Tween Grooming Products is a brand-new report that offers a unique perspective on the burgeoning market for youth personal care items. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Teen and Tween Grooming Products offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream HBC marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • Retail Strategies
  • The Consumer (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the youth HBC market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for teen/tween grooming products, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for youth HBC products based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for teen/tween grooming products
  • Research and development professionals stay on top of competitor initiatives and explore demand for products in the teen/tween grooming arenas.
  • Advertising agencies working with clients in personal grooming industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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