Teen and Tween Grooming Products: The U.S. Market
It’s a diverse market with hot spots and dead spots, but with a positive forecast: Valued at $7 billion at retail in 2007, the haircare, skincare and color cosmetics products bought by and for teens and tweens are expected to yield $8.5 billion by 2012. Drivers include kids’ love of premium brand image; the influence of “pop-prestige” retail formats (per Sephora); kids’ green-mindedness; and companies’ creative battle tactics that encompass everything from mass advertising to flash mobs to text messaging
This new edition of the popular Packaged Facts report maps out the teen/tween HBC marketplace: Sales patterns, IRI marketer shares, Simmons demographic data, and ad themes, are all presented in tandem with in-depth analysis of societal and business contexts. The teen/tween strategies of Alberto-Culver, Estee Lauder, P & G, Unilever and other players are profiled. In addition, the report includes two focus chapters, on HBC for teen/tween boys, and for teen/tween kids of color.
The data, both quantitative and qualitative, are gathered from primary, secondary, and syndicated sources. Primary research includes on-site examination of how grooming products used by teens/tweens are merchandised and sold through retail stores. Packaged Facts has also conducted interviews with industry executives. Secondary research involves culling and carefully comparing data from articles appearing in trade, financial, marketing, and retail publications; from company literature, including annual reports; from industry associations; from government agencies; and from websites.
Dollar statistics, whether historical or projected, are based on painstaking evaluation of all available data on the marketplace. Proprietary sources utilized include Information Resources, Inc. (IRI), for market and brand share data; Simmons Market Research Bureau, Inc., for demographic information; and TNS Media Intelligence (TNSMI), a subsidiary of Taylor Nelson Sofres, for consumer advertising expenditure data.
What You’ll Get in this Report
Teen and Tween Grooming Products makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that this report offers. The report addresses the following segments:
The Market (including market size and composition, and projected market growth)
The Marketers (including discussions of specific marketer brand and market shares)
Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
Retail and Internet Strategies
The Consumer (who’s buying what, and where)
Trends and Opportunities
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.