Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition

 
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Published Dec 8, 2016 | 101 Pages | Pub ID: LA15193175

Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition



The tea market in the U.S. continues to enjoy mass appeal in the U.S. The category’s performance in the last couple of years, particularly in ready-to-drink segments, has shown the strong durability of the market.

Tea is experiencing growth, impacted by factors including: an interest in tea culture at foodservice; new products that emphasize tea’s functionality; trends towards premium and specialized products in bagged, loose and ready-to-drink tea; and Starbucks’ push into RTD tea through its partnership with Anheuser-Busch.

Packaged Facts’ report Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition focuses on the dynamic market for packaged tea, particularly with respect to the impact of current product, marketing, and consumer trends. The report offers market size and growth projections for tea and features the results of an exclusive Packaged Facts national online consumer survey of tea drinkers’ tendencies, preferences, and purchase influences.

Scope and Methodology

Market trends and market size estimates within Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition are based on both public and syndicated data sources. Sales, market size, and consumer data sources drawn upon include:
  • IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers with annual sales of $2 million or more;
  • Published company reports and news releases.
This report also draws on a proprietary Packaged Facts National Consumer Survey conducted in July/August 2016 with a sample size of 2,000 U.S. adults age 18+. The sample composition is representative of the national population by gender, age bracket, geographic region, race/ethnicity, household income bracket, and presence of children in the household. In addition, the report draws on data from the Experian Marketing Services Spring 2009-2016 Simmons NCS Adult Studies.

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      •   Tea Sales in the U.S., 2011-2015 (in billions of dollars and percent)
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      •   IRI-Tracked Sales of Tea: Overall and by Segment, 2016 (in millions)

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      •   Tea Sales in the U.S., 2016-2020 (in billions of dollars and percent)
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      •   Tea Usage by Gender, 2016

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        •   Tea Sales in the U.S., 2011-2015 (in billions of dollars and percent)

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        •   Share of U.S. Sales of Tea by Channel, 2016 (percent)

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        •   IRI-Tracked Sales of Tea: Overall and by Segment, 2016 (in millions)

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        •   Projected Tea Sales in the U.S., 2016-2020 (in billions of dollars and percent)

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        •   Top Marketers of Tea at Food, Drug and Mass Merchandisers, 2016 (in millions)

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        •   Top Marketers of Canned and Bottled Tea, 2016 (in millions)
        •   Biggest Canned and Bottled Tea Brand Line Gainers, 2016 (in millions)

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        •   Top Marketers of Refrigerated Tea, 2016 (in millions)
        •   Biggest Refrigerated Tea Brand Line Gainers, 2016 (in millions)

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        •   Top Marketers of Tea (Bags/Loose), 2016 (in millions)
        •   Biggest Tea (Bags/Loose) Brand Line Gainers, 2016 (in millions)

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        •   Top Marketers of Single-Cup Tea, 2016 (in millions)
        •   Biggest Single-Cup Tea Brand Line Gainers, 2016 (in millions)

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        •   Private Label Tea, 2016 (in millions)

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      •   Usage Rates for Leaf and Instant Tea, 2009-2016 (percent)
      •   Usage Rates for Ready-to-Drink Tea, 2009-2016 (percent)

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      •   Tea Usage Rates by Gender, 2016

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      •   Number of Tea or Tea Drinks Consumed Per Day: Overall and by Gender, 2016

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      •   Tea Purchasing Patterns by Retail Channel: By Gender, 2016

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      •   Caffeinated vs. Decaffeinated vs. Herbal Tea Consumption Patterns, 2016
      •   Tea Usage Rates by Form: Overall and by Age Bracket, 2016
      •   Types of Tea Drunk at Home: Overall and by Age Bracket, 2016
      •   Types of Tea at Drunk at Restaurants/Cafes: Overall and by Age Bracket, 2016
      •   Types of Tea Drunk Most Often at Home or Restaurants/Cafes: Overall and by Age Bracket, 2016

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      •   Regular Tea (in Bags or Packages) Consumption Trends by Brand, 2008-2016 (percent)
      •   Instant Ice Tea Mix Consumption Trends by Brand, 2008-2016 (percent)
      •   Ready-to-Drink Iced Tea Consumption Trends by Brand, 2008-2016 (percent)

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      •   Demographics of Tea Consumers (Bagged/Packages and Instant) by Select Brands, 2016 (Index)
      •   Demographics of Ready-to-Drink Tea Consumers by Select Brands, 2016 (Index)

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