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Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition

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Published Dec 8, 2016 | 101 Pages | Pub ID: LA15193175

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Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition

The tea market in the U.S. continues to enjoy mass appeal in the U.S. The category’s performance in the last couple of years, particularly in ready-to-drink segments, has shown the strong durability of the market.

Tea is experiencing growth, impacted by factors including: an interest in tea culture at foodservice; new products that emphasize tea’s functionality; trends towards premium and specialized products in bagged, loose and ready-to-drink tea; and Starbucks’ push into RTD tea through its partnership with Anheuser-Busch.

Packaged Facts’ report Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition focuses on the dynamic market for packaged tea, particularly with respect to the impact of current product, marketing, and consumer trends. The report offers market size and growth projections for tea and features the results of an exclusive Packaged Facts national online consumer survey of tea drinkers’ tendencies, preferences, and purchase influences.

Scope and Methodology

Market trends and market size estimates within Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition are based on both public and syndicated data sources. Sales, market size, and consumer data sources drawn upon include:

IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers with annual sales of $2 million or more;
Published company reports and news releases.

This report also draws on a proprietary Packaged Facts National Consumer Survey conducted in July/August 2016 with a sample size of 2,000 U.S. adults age 18+. The sample composition is representative of the national population by gender, age bracket, geographic region, race/ethnicity, household income bracket, and presence of children in the household. In addition, the report draws on data from the Experian Marketing Services Spring 2009-2016 Simmons NCS Adult Studies.

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1 Executive Summary
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- 1.1 Scope of Report$93.00included
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- 1.2 Report Methodology$115.00included
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- 1.3 Tea Sales Rise to $7.3 billion$93.00included
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  - Tea Sales in the U.S., 2011-2015 (in billions of dollars and percent)
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- 1.4 Tea by Channel$93.00included
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- 1.5 IRI-tracked Tea Shoots Up$142.00included
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  - IRI-Tracked Sales of Tea: Overall and by Segment, 2016 (in millions)
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- 1.6 Looking Ahead$93.00included
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  - Tea Sales in the U.S., 2016-2020 (in billions of dollars and percent)
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- 1.7 Tea Culture Blossoms$93.00included
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- 1.8 Functional: The Next Wave$93.00included
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- 1.9 Consumer Shifts Create Opportunity and Peril$93.00included
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- 1.10 Powerhouse Brands Target RTD Tea$93.00included
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- 1.11 Tea Market Share Spread Out$93.00included
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- 1.12 Marketing Trends$112.00included
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- 1.13 Product Trends$173.00included
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- 1.14 Retail Trends$93.00included
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- 1.15 Tea Market Share Spread Out$93.00included
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- 1.16 Tea Consumption Trends$93.00included
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- 1.17 Hot and Cold Tea Usage by Gender$93.00included
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  - Tea Usage by Gender, 2016
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2 Tea Trends & Opportunities
$765.00included
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- 2.1 Key Opportunities$530.00included
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  - 2.1.1 Tea Culture Blossoms$149.00included
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  - 2.1.2 Gourmet Gear$144.00included
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  - 2.1.3 Functional: The Next Wave$236.00included
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- 2.2 Factors to Market Growth$234.00included
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  - 2.2.1 Consumer Shifts Create Opportunity and Peril$136.00included
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  - 2.2.2 Powerhouse Brands Target RTD Tea$96.00included
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3 Market Size and Projections
$333.00included
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- 3.1 Market Size and Segmentation$332.00included
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  - 3.1.1 Tea Sales Rise to $7.3 billion$93.00included
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    - Tea Sales in the U.S., 2011-2015 (in billions of dollars and percent)
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  - 3.1.2 Tea by Channel$93.00included
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    - Share of U.S. Sales of Tea by Channel, 2016 (percent)
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  - 3.1.3 IRI-tracked Tea Shoots Up$144.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
    - IRI-Tracked Sales of Tea: Overall and by Segment, 2016 (in millions)
      Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 3.1.4 Looking Ahead$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
    - Projected Tea Sales in the U.S., 2016-2020 (in billions of dollars and percent)
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4 The Marketers
$1,788.00included
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- 4.1 Marketer Shares$1,787.00included
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  - 4.1.1 Tea Market Share Spread Out$199.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
    - Top Marketers of Tea at Food, Drug and Mass Merchandisers, 2016 (in millions)
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  - 4.1.2 Pepsi Lipton Tea Partnership Tops RTD Tea$367.00included
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    - Top Marketers of Canned and Bottled Tea, 2016 (in millions)
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    - Biggest Canned and Bottled Tea Brand Line Gainers, 2016 (in millions)
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  - 4.1.3 Gold Peak Tops Refrigerated Tea$379.00included
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    - Top Marketers of Refrigerated Tea, 2016 (in millions)
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    - Biggest Refrigerated Tea Brand Line Gainers, 2016 (in millions)
      Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 4.1.4 Lipton Tops Bagged/Loose Tea Segment$405.00included
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    - Top Marketers of Tea (Bags/Loose), 2016 (in millions)
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    - Biggest Tea (Bags/Loose) Brand Line Gainers, 2016 (in millions)
      Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 4.1.5 Four Players with Double Digit Share in Single-Cup Tea$319.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
    - Top Marketers of Single-Cup Tea, 2016 (in millions)
      Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
    - Biggest Single-Cup Tea Brand Line Gainers, 2016 (in millions)
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  - 4.1.6 Private Label Tea Market Feels the Pain$117.00included
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    - Private Label Tea, 2016 (in millions)
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5 Marketing and New Product Trends
$2,415.00included
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- 5.1 Range of Approaches$1,184.00included
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  - 5.1.1 Global Positioning at Lipton$205.00included
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  - 5.1.2 Experiential Effort for Lipton Sparkling Ice Tea$111.00included
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  - 5.1.3 Pure Leaf Moves into Television$154.00included
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  - 5.1.4 Brisk Targets Urban Teens$139.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 5.1.5 Gold Peak Takes It Home$95.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 5.1.6 Snapple Goes Madcap$160.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 5.1.7 "Butterflyz" at Fuze$93.00included
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  - 5.1.8 AriZona and Marketing$93.00included
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  - 5.1.9 The Honesty Index$110.00included
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  - 5.1.10 Celestial Makeover Misstep$93.00included
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- 5.2 Product Trends$1,853.00included
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  - 5.2.1 Expanding Premium Tier$119.00included
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  - 5.2.2 Natural Strategies$201.00included
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  - 5.2.3 Sparkling Products in the Spotlight$195.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 5.2.4 Tea Lattes Proliferate$151.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 5.2.5 Exotic Flavor Directions$126.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 5.2.6 Specialty Teas Advancing$96.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 5.2.7 Matcha: The Superfood Tea$223.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 5.2.8 Unrest in Kombucha$122.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 5.2.9 Single-Serve Form$111.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 5.2.10 Instant Tea$93.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 5.2.11 Segmentation in Hot Tea$407.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
6 Retail Trends
$1,112.00included
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- 6.1 Changing Retail Landscape$1,111.00included
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  - 6.1.1 Consumer Mindsets Are Shifting$149.00included
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  - 6.1.2 Developments in Mass Channels$240.00included
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  - 6.1.3 Tea Retailers$278.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 6.1.4 Tea Cafés$248.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - 6.1.5 Online Channel$194.00included
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
7 The Tea Consumer
$1,357.00included
Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 7.1 Tea Consumption Trends$94.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Usage Rates for Leaf and Instant Tea, 2009-2016 (percent)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Usage Rates for Ready-to-Drink Tea, 2009-2016 (percent)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 7.2 Hot and Cold Tea Usage by Gender$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Tea Usage Rates by Gender, 2016
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 7.3 Gender Differences in Frequency of Consumption$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Number of Tea or Tea Drinks Consumed Per Day: Overall and by Gender, 2016
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 7.4 Tea Channel Shopping by Gender$93.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Tea Purchasing Patterns by Retail Channel: By Gender, 2016
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 7.5 Tea Type Preferences$270.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Caffeinated vs. Decaffeinated vs. Herbal Tea Consumption Patterns, 2016
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Tea Usage Rates by Form: Overall and by Age Bracket, 2016
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Types of Tea Drunk at Home: Overall and by Age Bracket, 2016
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Types of Tea at Drunk at Restaurants/Cafes: Overall and by Age Bracket, 2016
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Types of Tea Drunk Most Often at Home or Restaurants/Cafes: Overall and by Age Bracket, 2016
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 7.6 Brand Preference Trends$279.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Regular Tea (in Bags or Packages) Consumption Trends by Brand, 2008-2016 (percent)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Instant Ice Tea Mix Consumption Trends by Brand, 2008-2016 (percent)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Ready-to-Drink Iced Tea Consumption Trends by Brand, 2008-2016 (percent)
    Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
- 7.7 Tea Consumer Demographics$573.00included
  Found: , "{{findSearchTermKeyBySig(k)}}" appears {{v}} times.
  - Demographics of Tea Consumers (Bagged/Packages and Instant) by Select Brands, 2016 (Index)
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  - Demographics of Ready-to-Drink Tea Consumers by Select Brands, 2016 (Index)
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Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition

Special offer: now 20% off original full report price

Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition

Scope and Methodology

1 Executive Summary

2 Tea Trends & Opportunities

3 Market Size and Projections

4 The Marketers

5 Marketing and New Product Trends

6 Retail Trends

7 The Tea Consumer

Buy Report Now

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