Non-Chocolate Candy: U.S. Market Trends and Opportunities

 
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Published Oct 31, 2018 | 122 Pages | Pub ID: LA15417172

Non-Chocolate Candy: U.S. Market Trends and Opportunities

Over the past decade, U.S. demand for non-chocolate confections rose annually, supported by a rising population, rising disposable income, and consumers’ love of snacking. The outlook for the market’s future is just as sweet. Candy marketers continue to develop fun and flavorful products, with an increased focus on novel product experiences in the non-chocolate side of the candy aisle. Meanwhile, e-commerce has created new avenues to the critical impulse buy component the candy market relies upon, especially as harried young adults and families with small children increasingly seek convenient online grocery shopping options.

This new report, Non-Chocolate Candy: U.S. Market Trends and Opportunities, is the companion to Packaged Facts’ October 2018 report Chocolate Candy: U.S. Market Trends and Opportunities, 12th Edition. The report analyzes the trends, challenges, opportunities, and consumer demographics influencing this important segment of the U.S. food and beverage industry. The non-chocolate candy market is examined at both the manufacturer and retail level, including:
  • historical trends, total demand, and total shipments for non-chocolate candy in relation to other key snack food markets
  • historical data for and industry projections to 2023 for select market segments
  • retail channel shares
  • a breakout by brand and marketer of non-chocolate candy consumers examined based on age bracket, income bracket, gender, household structure, ethnicity, and geographical location
  • detailed analysis of marketing and new product trends, including illustrations of recent product introductions
Scope & Methodology

The report’s market coverage was obtained from both primary and secondary research including:
  • firms participating in the industry, and their suppliers and customers
  • Simmons Market Research National Consumer Surveys for Spring 2008 through Spring 2018
  • government/public agencies
  • national, regional, and international non-governmental organizations
  • trade associations and their publications
  • the business and trade press
  • Executive Summary
    • Non-Chocolate Confection Demand
    • Non-Chocolate Confection Shipments
    • Retail Sales of Non-Chocolate Candy
      • Table U.S. Non-Chocolate Candy Market Retail Dollar Sales, 2013–2023P (in billions of dollars and percent change)
    • Chocolate vs. Non-Chocolate Candy Sales
    • Mass-Market Shares, Sales Growth, and Average Unit Price
    • Market-Specific Opportunities for Sales Growth
    • Marketer Competition
    • Key Merger & Acquisition Activity
    • New Product Trends
    • Marketing Strategies
    • In-Store Purchasing Patterns for Candy
      • Table Parts of the Store Where Chocolate Candy Is Purchased, 2016
    • Channel Shares
      • Table Non-Chocolate Candy: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in billions of dollars and percent)
    • Omnichannel: In-Store and Online
    • Consumer Trends
      • Table Consumption Rates for Chocolate & Other Candy, 2008-2018 (percent of adults)
      • Table Types of Chocolate & Other Candy Eaten Most Often, 2008-2018 (percent of adults who eat chocolate & other candy)
      • Table Consumer Consumption Patterns for Hershey, Mars, &Nestlé: Chocolate vs. Non-Chocolate Brands, 2018 (percent of adults who eat chocolate & other candy)
  • Introduction to Market
    • Market Overview
      • Non-Chocolate Confections
      • Non-Chocolate Candy
      • Snack Foods and Snacking
      • Environmental & Regulatory Factors in Snack Food Industry
      • Extension of Deadline for New Nutrition Facts Panel Compliance to 2020 or 2021
      • Portion Control and Front-of-Pack Calorie Information
  • Demand and Shipments
    • Demand
      • Snack Food Demand
      • Non-Chocolate Confection Demand
        • Table U.S. Snack Food Demand by Product, 2007–2022P (in millions of dollars)
    • Shipments
      • Snack Food Shipments
      • Non-Chocolate Confection Shipments
        • Table U.S. Snack Food Shipments by Product, 2007–2022P (in millions of dollars)
  • Retail Market Size and Growth
    • Retail Dollar Sales
      • Retail Sales of Non-Chocolate Candy Approach $11 Billion in 2018
      • CAGR of 2.6% Projected Through 2023
        • Table U.S. Non-Chocolate Candy Market Retail Dollar Sales, 2013–2023P (in billions of dollars and percent change)
      • Chocolate vs. Non-Chocolate Candy Sales
        • Table U.S. Candy Market Retail Dollar Sales: Chocolate vs. Non-Chocolate, 2013–2023P (in billions of dollars and percent change)
      • Mass-Market Shares, Sales Growth, and Average Unit Price
      • Market-Specific Opportunities for Sales Growth
      • Macro Economic Context for Sales Growth
  • Marketing and Retailing Landscape
    • Marketer Competition
      • Overview
      • Key Merger & Acquisition Activity
      • New Product and Marketing Trends
      • Indulgence vs. Health
      • " "Clean" Eating
      • Sales of Gluten-Free, Non-GMO, and Organic Candy
      • Design Factors
      • Selected New Product Introductions
        • Table Selected New Product Introductions
      • Marketing Strategies
  • Retail Channel Competition
    • Overview
      • Candy Everywhere
      • In-Store Purchasing Patterns for Candy
        • Table Parts of the Store Where Chocolate Candy Is Purchased, 2016
      • Channel Shares
        • Table Non-Chocolate Candy: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in billions of dollars and percent)
        • Table Share of U.S. Candy Sales by Channel: Chocolate vs. Non-Chocolate, 2017 (percent)
      • Omnichannel: In-Store and Online
  • Consumer Trends
    • Topline Usage Rates
      • Chocolate & Other Candy Eaten by Over 80% of Adults
        • Table Consumption Rates for Chocolate & Other Candy, 2008-2018 (percent of adults)
      • Usage Rates by Candy Product Type
        • Table Types of Chocolate & Other Candy Eaten Most Often, 2008-2018 (percent of adults who eat chocolate & other candy)
      • Monthly Candy Consumption Rates
        • Table Servings of Chocolate & Other Candy Eaten in Last 30 Days, 2008-2018 (percent of adults who eat chocolate & other candy)
    • Top Marketers by Usage Rates
      • Sweet on Hershey and Mars
        • Table Overall Usage Rates for Top Candy Marketers: Hershey, Mars, and Nestlé Brands, 2008-2018 (percent of U.S. adults)
        • Table Overall Usage Rates for Top Candy Marketers: Hershey, Mars, and Nestlé Brands, 2008-2018 (percent of adults who eat chocolate & other candy)
      • Chocolate vs. Non-Chocolates
        • Table Consumer Consumption Patterns for Hershey, Mars, &Nestlé: Chocolate vs. Non-Chocolate Brands, 2018 (percent of adults)
        • Table Consumer Consumption Patterns for Hershey, Mars, &Nestlé: Chocolate vs. Non-Chocolate Brands, 2018 (percent of adults who eat chocolate & other candy)
    • Brand Usage Trends
      • Candy Brands Eaten the Most
        • Table Brands of Non-Chocolate Candy Eaten Most Often, 2008-2018 (percent of adults who eat candy)
      • Skittles Had Biggest Growth in Last 10 Years
        • Table Brand Usage Patterns for Top Hershey Non-Chocolate Lines, 2008-2018 (percent of adults)
        • Table Brand Usage Patterns for Top Hershey Non-Chocolate Lines, 2008-2018 (percent of adults who eat candy)
      • Skittles a "Beast" Among Mars' Sugar Candy Brands
        • Table Brand Usage Patterns for Top Mars Non-Chocolate Candy Lines, 2008-2018 (percent of adults)
        • Table Brand Usage Patterns for Top Mars Non-Chocolate Candy Lines, 2008-2018 (percent of adults who eat candy)
      • Nestlé Sugar Candy for Children (and Young Adults)
        • Table Brand Usage Patterns for Nestlé Candy Lines Acquired by Ferrero, 2008-2018 (percent of adults)
        • Table Brand Usage Patterns for Nestlé Candy Lines Acquired by Ferrero, 2008-2018 (percent of adults who eat candy)
      • Other Candy Trends
        • Table Brand Usage Patterns for Non-Chocolate Candy Brands Swedish Fish, Tootsie Rolls, Sour Patch Kids, and Werther's Original, 2008-2018 (percent of adults who eat candy)
        • Table Brand Usage Patterns for Non-Chocolate Candy Brands Swedish Fish, Tootsie Rolls, Sour Patch Kids, and Werther's Original, 2008-2018 (percent of adults who eat candy)
      • Brach's Favored by Boomers, Multicultural Consumers, and Larger Households
        • Table Brand Usage Patterns for Brach's, 2008-2018 (percent of adults)
        • Table Brand Usage Patterns for Brach's, 2008-2018 (percent of adults who eat candy)
      • Kids and the Non-Chocolate Candy Market
      • Boxed Candies Remain Most Popular Food Gifts
        • Table Top Types of Food Gifts Purchased for Others, 2010-2018 (percent of adults)
  • Supplemental Consumer Tables
    • Consumer Demographics
      • Marketer and Brand Patterns
        • Table Usage Rates for Top Candy Marketers: Hershey, Mars, and Nestlé Brands: By Age Bracket, 2018 (percent and index)
        • Table Usage Rates for Top Candy Marketers: Hershey, Mars, and Nestlé Brands: By Gender, 2018 (percent and index)
        • Table Usage Rates for Top Candy Marketers Hershey, Mars, and the Nestlé Brands Acquired by Ferrero: By Race and Ethnicity, 2018 (percent and index)
        • Table Usage Rates for Top Candy Marketers Hershey, Mars, and the Nestlé Brands Acquired by Ferrero: By Region, 2018 (percent and index)
        • Table Usage Rates for Top Candy Marketers Hershey, Mars, and the Nestlé Brands Acquired by Ferrero: By Household Income Bracket, 2018 (percent and index)
        • Table Usage Rates for Top Candy Marketers Hershey, Mars, and the Nestlé Brands Acquired by Ferrero: By Household Structure, 2018 (percent and index)
        • Table Usage Rates for Hershey, Mars, and the Nestlé Brands Acquired by Ferrero: Chocolate vs. Non-Chocolate Brands: By Age Bracket, 2018 (percent and index)
        • Table Usage Rates for Hershey, Mars, and the Nestlé Brands Acquired by Ferrero: Chocolate vs. Non-Chocolate Brands: By Gender, 2018 (percent and index)
        • Table Usage Rates for Hershey, Mars, and the Nestlé Brands Acquired by Ferrero: Chocolate vs. Non-Chocolate Brands: By Race and Ethnicity, 2018 (percent and index)
        • Table Usage Rates for Hershey, Mars, and the Nestlé Brands Acquired by Ferrero: Chocolate vs. Non-Chocolate Brands: By Region, 2018 (percent and index)
        • Table Usage Rates for Hershey, Mars, and the Nestlé Brands Acquired by Ferrero: Chocolate vs. Non-Chocolate Brands: By Household Income Bracket, 2018 (percent and index)
        • Table Usage Rates for Hershey, Mars, and the Nestlé Brands Acquired by Ferrero: Chocolate vs. Non-Chocolate Brands: By Household Structure, 2018 (percent and index)
        • Table Usage Rates for Hershey Non-Chocolate Candy Brands Good & Plenty, Jolly Rancher, and Twizzlers: By Age Bracket, 2018 (percent and index)
        • Table Usage Rates for Hershey Non-Chocolate Candy Brands Good & Plenty, Jolly Rancher, and Twizzlers: By Gender, 2018 (percent and index)
        • Table Usage Rates for Hershey Non-Chocolate Candy Brands Good & Plenty, Jolly Rancher, and Twizzlers: By Race and Ethnicity, 2018 (percent and index)
        • Table Usage Rates for Hershey Non-Chocolate Candy Brands Good & Plenty, Jolly Rancher, and Twizzlers: By Region, 2018 (percent and index)
        • Table Usage Rates for Hershey Non-Chocolate Candy Brands Good & Plenty, Jolly Rancher, and Twizzlers: By Household Income Bracket, 2018 (percent and index)
        • Table Usage Rates for Hershey Non-Chocolate Candy Brands Good & Plenty, Jolly Rancher, and Twizzlers: By Household Structure, 2018 (percent and index)
        • Table Usage Rates for Hershey Peanut/Caramel Non-Chocolate Candy Brands PayDay and Zero: By Age Bracket, 2018 (percent and index)
        • Table Usage Rates for Leading Hershey Peanut/Caramel Non-Chocolate Candy Brands PayDay and Zero: By Gender, 2018 (percent and index)
        • Table Usage Rates for Leading Hershey Peanut/Caramel Non-Chocolate Candy Brands PayDay and Zero: By Race and Ethnicity, 2018 (percent and index)
        • Table Usage Rates for Leading Peanut/Caramel Non-Chocolate Candy Brands PayDay and Zero: By Region, 2018 (percent and index)
        • Table Usage Rates for Leading Hershey Peanut/Caramel Non-Chocolate Candy Brands PayDay and Zero: By Household Income Bracket, 2018 (percent and index)
        • Table Usage Rates for Leading Hershey Peanut/Caramel Non-Chocolate Candy Brands PayDay and Zero: By Household Structure, 2018 (percent and index)
        • Table Usage Rates for Leading Mars Non-Chocolate Candy Brands Life Savers, Skittles, and Starburst: By Age Bracket, 2018 (percent and index)
        • Table Usage Rates for Leading Mars Non-Chocolate Candy Brands Life Savers, Skittles, and Starburst: By Gender, 2018 (percent and index)
        • Table Usage Rates for Leading Mars Non-Chocolate Candy Brands Life Savers, Skittles, and Starburst: By Race and Ethnicity, 2018 (percent and index)
        • Table Usage Rates for Leading Mars Non-Chocolate Candy Brands Life Savers, Skittles, and Starburst: By Region, 2018 (percent and index)
        • Table Usage Rates for Leading Mars Non-Chocolate Candy Brands Life Savers, Skittles, and Starburst: By Household Income Bracket, 2018 (percent and index)
        • Table Usage Rates for Leading Mars Non-Chocolate Candy Brands Life Savers, Skittles, and Starburst: By Household Structure, 2018 (percent and index)
        • Table Usage Rates for Nestlé Non-Chocolate Candy Brands Laffy Taffy, SweeTarts, and Wonka Nerds: By Age Bracket, 2018 (percent and index)
        • Table Usage Rates for Nestlé Non-Chocolate Candy Brands Laffy Taffy, SweeTarts, and Wonka Nerds: By Gender, 2018 (percent and index)
        • Table Usage Rates for Nestlé Non-Chocolate Candy Brands Laffy Taffy, SweeTarts, and Wonka Nerds: By Race and Ethnicity, 2018 (percent and index)
        • Table Usage Rates for Nestlé Non-Chocolate Candy Brands Laffy Taffy, SweeTarts, and Wonka Nerds: By Region, 2018 (percent and index)
        • Table Usage Rates for Nestlé Non-Chocolate Candy Brands Laffy Taffy, SweeTarts, and Wonka Nerds: By Household Income Bracket, 2018 (percent and index)
        • Table Usage Rates for Nestlé Non-Chocolate Candy Brands Laffy Taffy, SweeTarts, and Wonka Nerds: By Household Structure, 2018 (percent and index)
        • Table Usage Rates for Leading Gummy Candy Brands Sour Patch Kids, Swedish Fish, Haribo Gold-Bears, and Trolli: By Age Bracket, 2018 (percent and index)
        • Table Usage Rates for Leading Gummy Candy Brands Sour Patch Kids, Swedish Fish, Haribo Gold-Bears, and Trolli: By Gender, 2018 (percent and index)
        • Table Usage Rates for Leading Gummy Candy Brands Sour Patch Kids, Swedish Fish, Haribo Gold-Bears, and Trolli: By Race and Ethnicity, 2018 (percent and index)
        • Table Usage Rates for Leading Gummy Candy Brands Sour Patch Kids, Swedish Fish, Haribo Gold-Bears, and Trolli: By Region, 2018 (percent and index)
        • Table Usage Rates for Leading Gummy Candy Brands Sour Patch Kids, Swedish Fish, Haribo Gold-Bears, and Trolli: By Household Income Bracket, 2018 (percent and index)
        • Table Usage Rates for Leading Gummy Candy Brands Sour Patch Kids, Swedish Fish, Haribo Gold-Bears, and Trolli: By Household Structure, 2018 (percent and index)
        • Table Usage Rates for Tootsie Roll and Storck Candy Brands Sugar Babies, Sugar Daddy, Tootsie Rolls, and Werther's Original: By Age Bracket, 2018 (percent and index)
        • Table Usage Rates for Tootsie Roll and Storck Caramel Candy Brands Sugar Babies, Sugar Daddy, Tootsie Rolls, and Werther's Original: By Gender, 2018 (percent and index)
        • Table Usage Rates for Tootsie Roll and Storck Caramel Candy Brands Sugar Babies, Sugar Daddy, Tootsie Rolls, and Werther's Original: By Race and Ethnicity, 2018 (percent and index)
        • Table Usage Rates for Tootsie Roll and Storck Caramel Candy Brands Sugar Babies, Sugar Daddy, Tootsie Rolls, and Werther's Original: By Region, 2018 (percent and index)
        • Table Usage Rates for Tootsie Roll and Storck Caramel Candy Brands Sugar Babies, Sugar Daddy, Tootsie Rolls, and Werther's Original: By Household Income Bracket, 2018 (percent and index)
        • Table Usage Rates for Tootsie Roll and Storck Caramel Candy Brands: Sugar Babies, Sugar Daddy, Tootsie Rolls, and Werther's Original: By Household Structure, 2018 (percent and index)
        • Table Usage Rates for Non-Chocolate Candy Brands Mentos, Bit-O-Honey, and Peeps: By Age Bracket, 2018 (percent and index)
        • Table Usage Rates for Non-Chocolate Candy Brands Mentos, Bit-O-Honey, and Peeps: By Gender, 2018 (percent and index)
        • Table Usage Rates for Non-Chocolate Candy Brands Mentos, Bit-O-Honey, and Peeps: By Race and Ethnicity, 2018 (percent and index)
        • Table Usage Rates for Non-Chocolate Candy Brands Mentos, Bit-O-Honey, and Peeps: By Region, 2018 (percent and index)
        • Table Usage Rates for Non-Chocolate Candy Brands Mentos, Bit-O-Honey, and Peeps: By Household Income Bracket, 2018 (percent and index)
        • Table Usage Rates for Selected Sugar Candy Brands: Mentos, Bit-O-Honey, and Peeps: By Household Structure, 2018 (percent and index)
        • Table Usage Rates for Brach's: By Age Bracket, 2018 (percent and index)
        • Table Usage Rates for Brach's: By Gender, 2018 (percent and index)
        • Table Usage Rates for Brach's: By Race and Ethnicity, 2018 (percent and index)
        • Table Usage Rates for Brach's: By Region, 2018 (percent and index)
        • Table Usage Rates for Brach's: By Household Income Bracket, 2018 (percent and index)
        • Table Usage Rates for Brach's: By Household Structure, 2018 (percent and index)
  • About This Report
    • Two MarketResearch.com Sources for this Report
    • Scope & Methodology: Freedonia Focus Market Coverage
    • Sources
    • Industry Codes
      • Industry Codes Related to Confectionery
    • Scope & Methodology: Packaged Facts Market Coverage
    • Other Reference Sources
    • Agencies & Associations

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