Special Youth Demographic Series: The U.S. Kids, Tweens & Teens Markets

 
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Published Nov 1, 2002 | 705 Pages | Pub ID: LA820491

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The U.S. Kids Market - Ages 5-14
May 2002


This completely new Packaged Facts report provides a thorough analysis of the kids market, which includes more than 41 million young American consumers ages 5 to 14. The report begins with a demographic overview that includes an analysis of the evolving family environment of kids and the changing racial and ethnic composition of the kids population. Factors affecting the kids market are evaluated and estimates of market size and growth are provided. The report then presents an analysis of the consumer behavior in the kids market, including a review of the shopping behavior and buying style of families with kids. The media usage habits of kids are evaluated and leading kids-oriented print, television, radio, and Web-based media are described. Marketing, promotional, and advertising strategies employed in the kids market are assessed, and case studies of the strategies of companies focusing on the kids market are presented. Appendices include information about resources available to companies interested in the kids market and examples of advertisements targeting the market. Marketers focusing on the kids market in the new millennium are faced with unprecedented challenges. Today’s kids are the first generation to be raised entirely with access to the Internet and are highly sophisticated in their assessment of advertising messages. Besides having a significant amount of money to spend on their own, these savvy young consumers play an influential role in determining how family budgets are allocated across a wide range of consumer product and services, including food and beverages, apparel, media and entertainment, consumer electronics, and home furnishings.

Find out what Census 2000 has to say about the changing family environment of kids. Understand the magnitude and complexity of kids buying power. Discover how marketers build lifelong brand loyalty among kids at early ages. Learn why market researchers are trying to segment the kids market in more sophisticated ways.

The U.S. Tweens Market - Ages 8-14
February 2001


This Packaged Facts report provides a thorough analysis of the tweens market, which includes more than 23 million young American consumers ages 8 to 14. The report begins with a demographic overview of tweens that includes an analysis of where they live, how much their parents earn, and what they think is important in life. Factors affecting the tweens market, such as population and household income projections, are evaluated, and estimates of market size and growth are provided. The report then presents an analysis of the consumer behavior of tweens, including an overview of the similarities and differences between boys and girls, their shopping behavior, and patterns of brand loyalty. Special emphasis is given to the impact of the Internet on the shopping and buying habits of tweens. Marketing and promotional approaches to the tweens market are analyzed, and case studies of the strategies of companies targeting the tweens market are presented. Following a review of media usage habits and the media favored by tweens—including television, radio, print, and Web sites and online media—the report offers examples of advertising designed for the tweens market. Appendices include information about resources available to companies interested in the tweens market and examples of advertisements targeting the market. No longer kids but still not teens, and maturing more rapidly in every way than any of their predecessors, young Americans between the ages of 8 and 14 represent an increasingly important stand-alone consumer segment. On the one hand, tweens present major marketing challenges because they are part of the most marketing-savvy and consumer-oriented generation in history and consequently are extremely aware of efforts to persuade them to buy a product or service. On the other hand, tweens offer exciting possibilities for marketers of a wide range of consumer products. Their purchasing power has grown measurably within the past decade, they are dedicated to buying the "right" brands and products for themselves, and they have a significant influence on family purchasing decisions.

Find out what factors influence the purchasing decisions of tweens the most. Learn about shifting patterns of brand and product loyalty among tweens. Understand the differences between a kid and a tween and see how companies are capitalizing on them. See how companies are adapting products and developing marketing strategies to succeed in the fast-changing tweens market

The U.S. Teens Market: Understanding the Changing Lifestyles and Trends of 12- to 19- Year Olds
August 2002


This completely new Packaged Facts report provides a comprehensive assessment of the teen market, which includes more than 32 million Americans ages 12 to 19. The report begins by highlighting key aspects of the teen population, such as projected population growth, race and ethnicity, and employment and income patterns. Trends in the teen market are identified and teen buying power is estimated. The report presents an analysis of the consumer behavior of teens, including their impact on family buying decisions, and offers a review of leading teen media. Marketing, promotional, and advertising strategies used in the teen market are analyzed, and companies focusing on the teen market are profiled. Appendices include information about resources available to companies interested in the teen market and examples of advertisements targeting the market. Teens represent one of the fastest-growing population segments, with the teen population registering a growth of 16.6% between 1990 and 2000. Teens wield significant buying power—both in their own right and in the context of their family purchasing decisions—that is increasingly targeted by marketers seeking to execute successful growth strategies. However, today’s teens are more media-sensitive and marketing-savvy than any of their predecessor generations and require a highly sophisticated marketing approach.

Understand how Generation Y attitudes affect teen consumer behavior. Learn how to get the attention of teen consumers. Identify population trends affecting the teen market of the future. See how marketers are using alternative promotional techniques, such as viral marketing campaigns and street marketing activities, to reach teen consumers. Find out about the rapidly changing landscape of teen-oriented media.

THE U.S. KIDS MARKET

  1. Executive Summary
    Scope and Methodology
    Demographic Overview
    Survey of the Market
    Consumer Behavior
    Media
    Overview of Marketing, Promotional, and Advertising Strategies
    Case Studies of Companies Marketing to Kids

  2. Demographic overview
    Size and Growth of Population
    Geographic Distribution
    Race and Hispanic
    Living
    Economic Status
    School Enrollment
    Indicators of Well-
    Values and Attitudes
    Kids’ Activities

  3. Survey of the market
    Family Expenditures on Kids
    Industry Highlights
    Kids Buying Power
    Growth of the U.S. Kids Market

  4. Consumer behavior
    Shopping Behavior
    Buying and Consumption Patterns
    Kids and the Internet

  5. Media
    Television & Radio
    New Media

  6. Overview of marketing, promotional, and advertising strategies
    Marketing and Promotional Approaches
    Licensing
    Advertising Strategies and Campaigns

  7. Case studies of companies marketing to Kids
    Food and Beverages
    Health and Beauty Aids
    Restaurants
    Retail
    Toys
    Appendix I: Examples of Kids advertising

    Appendix II: Addresses of Selected Kids Market Resources
THE U.S. TWEENS MARKET

  1. Executive Summary
    Introduction
    Scope and Methodology
    Demographic Trends
    Survey of the Market
    Tween Media
    Marketing, Promotional, and Advertising Strategies for the Tween Market
    Case Studies of Companies Marketing to Tweens
    The Younger Tween Segment
    The Older Tween Segment

  2. Overview Of The Tween Population
    Market Definition
    Demographic Trends
    Values and Attitudes
    Media Usage
    Consumer Behavior
    E-Commerce and Tweens

  3. Survey Of The Market
    Size and Growth of the Younger Tween Segment of the Market
    Size and Growth of the Older Tween Segment of the Market
    Size and Growth of the U.S. Tween Market

  4. Tween Media
    Radio
    New Media

  5. Marketing, Promotional, And Advertising Strategies For The Tween Market
    Overview of Marketing and Promotional Strategies
    Advertising Strategies and Campaigns

  6. Case Studies Of Companies Marketing To Tweens
    Health and Beauty Aids
    Personal Electronics and Cameras
    Restaurants
    Retailers
    Toys

  7. Younger Tweens
    Economic Status
    Indicators of Health and Well-Being
    Educational Achievement

  8. Older Tweens
    Economic Status
    Indicators of Health and Well-Being
    Educational Achievement

  9. Appendix I: Examples Of Tween Advertising (available only in bound editions of this report)
  10. Appendix II: Addresses Of Selected Tween Market Resources
THE U.S. TEENS MARKET

I. EXECUTIVE SUMMARY

Introduction
Scope and Methodology
Demographic Overview
Survey of the Market
Consumer Behavior
Media
Overview of Marketing, Promotional, and Advertising Strategies

Case Studies of Companies Marketing to Teens

II. DEMOGRAPHIC OVERVIEW

Market Definition
Size and Growth of the Teen Population
Geographic Distribution

Race and Hispanic Origin

Family Structure and Living Arrangements

School Enrollment

Employment and Economic Status

Indicators of Well-Being

Attitudes and Issues
Teens’ Activities

III. SURVEY OF THE MARKET

Overview of Key Market Segements
Market Trends

Industry Highlights
Family Expenditures on Teens
Teen Buying Power
Growth of the U.S. Teen Market

IV. CONSUMER BEHAVIOR

Teens' Influence on Family Consumer Behavior
Shopping Behavior and Buying Patterns
Teens and Technology


V. MEDIA

Television

Radio
New Media

VI. OVERVIEW OF MARKETING, PROMOTIONAL & ADVERTISING STRATEGIES

Marketing Fundamentals
Marketing and Promotional Approaches

Advertising Strategies and Campaigns

VII. CASE STUDIES OF COMPANIES MARKETING TO TEENS

Apparel and Footwear
Food and Beverages

Health and Beauty Aids
Retail
Telecommunications

APPENDIX I: Examples Of Teen Advertising

APPENDIEX II: Addresses Of Selected Teen Market Resources

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