Special Youth Demographic Series: The U.S. Kids, Tweens & Teens Markets

Purchase all 3 volumes of this series and save $1750!
The U.S. Kids Market - Ages 5-14
May 2002

This completely new Packaged Facts report provides a thorough analysis of the kids market, which includes more than 41 million young American consumers ages 5 to 14. The report begins with a demographic overview that includes an analysis of the evolving family environment of kids and the changing racial and ethnic composition of the kids population. Factors affecting the kids market are evaluated and estimates of market size and growth are provided. The report then presents an analysis of the consumer behavior in the kids market, including a review of the shopping behavior and buying style of families with kids. The media usage habits of kids are evaluated and leading kids-oriented print, television, radio, and Web-based media are described. Marketing, promotional, and advertising strategies employed in the kids market are assessed, and case studies of the strategies of companies focusing on the kids market are presented. Appendices include information about resources available to companies interested in the kids market and examples of advertisements targeting the market. Marketers focusing on the kids market in the new millennium are faced with unprecedented challenges. Today’s kids are the first generation to be raised entirely with access to the Internet and are highly sophisticated in their assessment of advertising messages. Besides having a significant amount of money to spend on their own, these savvy young consumers play an influential role in determining how family budgets are allocated across a wide range of consumer product and services, including food and beverages, apparel, media and entertainment, consumer electronics, and home furnishings.

Find out what Census 2000 has to say about the changing family environment of kids. Understand the magnitude and complexity of kids buying power. Discover how marketers build lifelong brand loyalty among kids at early ages. Learn why market researchers are trying to segment the kids market in more sophisticated ways.

The U.S. Tweens Market - Ages 8-14
February 2001

This Packaged Facts report provides a thorough analysis of the tweens market, which includes more than 23 million young American consumers ages 8 to 14. The report begins with a demographic overview of tweens that includes an analysis of where they live, how much their parents earn, and what they think is important in life. Factors affecting the tweens market, such as population and household income projections, are evaluated, and estimates of market size and growth are provided. The report then presents an analysis of the consumer behavior of tweens, including an overview of the similarities and differences between boys and girls, their shopping behavior, and patterns of brand loyalty. Special emphasis is given to the impact of the Internet on the shopping and buying habits of tweens. Marketing and promotional approaches to the tweens market are analyzed, and case studies of the strategies of companies targeting the tweens market are presented. Following a review of media usage habits and the media favored by tweens—including television, radio, print, and Web sites and online media—the report offers examples of advertising designed for the tweens market. Appendices include information about resources available to companies interested in the tweens market and examples of advertisements targeting the market. No longer kids but still not teens, and maturing more rapidly in every way than any of their predecessors, young Americans between the ages of 8 and 14 represent an increasingly important stand-alone consumer segment. On the one hand, tweens present major marketing challenges because they are part of the most marketing-savvy and consumer-oriented generation in history and consequently are extremely aware of efforts to persuade them to buy a product or service. On the other hand, tweens offer exciting possibilities for marketers of a wide range of consumer products. Their purchasing power has grown measurably within the past decade, they are dedicated to buying the "right" brands and products for themselves, and they have a significant influence on family purchasing decisions.

Find out what factors influence the purchasing decisions of tweens the most. Learn about shifting patterns of brand and product loyalty among tweens. Understand the differences between a kid and a tween and see how companies are capitalizing on them. See how companies are adapting products and developing marketing strategies to succeed in the fast-changing tweens market

The U.S. Teens Market: Understanding the Changing Lifestyles and Trends of 12- to 19- Year Olds
August 2002

This completely new Packaged Facts report provides a comprehensive assessment of the teen market, which includes more than 32 million Americans ages 12 to 19. The report begins by highlighting key aspects of the teen population, such as projected population growth, race and ethnicity, and employment and income patterns. Trends in the teen market are identified and teen buying power is estimated. The report presents an analysis of the consumer behavior of teens, including their impact on family buying decisions, and offers a review of leading teen media. Marketing, promotional, and advertising strategies used in the teen market are analyzed, and companies focusing on the teen market are profiled. Appendices include information about resources available to companies interested in the teen market and examples of advertisements targeting the market. Teens represent one of the fastest-growing population segments, with the teen population registering a growth of 16.6% between 1990 and 2000. Teens wield significant buying power—both in their own right and in the context of their family purchasing decisions—that is increasingly targeted by marketers seeking to execute successful growth strategies. However, today’s teens are more media-sensitive and marketing-savvy than any of their predecessor generations and require a highly sophisticated marketing approach.

Understand how Generation Y attitudes affect teen consumer behavior. Learn how to get the attention of teen consumers. Identify population trends affecting the teen market of the future. See how marketers are using alternative promotional techniques, such as viral marketing campaigns and street marketing activities, to reach teen consumers. Find out about the rapidly changing landscape of teen-oriented media.