Dairy Alternative Beverages in the U.S.: Soy Milk, Almond Milk, Rice Milk and Other Dairy Milk Alternatives

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Published Jan 1, 2012 | 212 Pages | Pub ID: LA6504961

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Packaged Facts estimates that total U.S. retail sales of dairy alternative beverages reached $1.33 billion in 2011.

Plant-based milks have a long history in both Eastern and Western cultures, with references found in early European cookbooks as well as Oriental literature from the 1500s. Derived from soy, oats, nuts, seeds, legumes, hemp, rice and others, plant milk is a generalized term without legal description or qualifiers. There are a number of varieties of plant milks offered in the retail market, and there are other plant milks not yet produced commercially that have the potential to impact the market in the future. Some of these milks are produced commercially in other countries and could possibly enter the U.S. market in the future.

Consumers choose plant-based dairy alternative beverages for numerous reasons. Health issues including lactose intolerance, milk allergy, and the genetic disorder phenylketonuria (PKU) can be addressed through the consumption of dairy alternative beverages because these plant-based milks are free of animal proteins, in particular casein. Others who are primary consumers of dairy alternative beverages include vegans, vegetarians and people concerned about antibiotics or growth hormones often found in cow’s milk.

Currently, the most commonly known and popular of the commercial plant milks is soymilk. Following in consumer recognition and consumption are almond milk, rice milk and coconut milk, in that order of preference. Additionally, hemp milk, oat milk, hazelnut milk, flax milk, sunflower milk and multigrain milk are available at the retail level, although they enjoy only a very minor market share. Quinoa, lupine, pea, peanut, cashew, and sesame are also used to make RTD plant-based milks in countries other than the United States. These products carry the potential to enter the U.S. market at a later date on a commercial scale, either through domestic production or importation.

The various types of plant-based dairy alternative beverages are available in an array of formulations. These include: flavored, sweetened, unsweetened, low-fat, lite, fortified, and others that are manufacturer-specific, including blends formulated to address specific qualities such as promoting heart health, digestive health, energy, and calcium absorption.

Scope of Report

This report examines the U.S. market for plant-based, ready-to-drink (RTD) beverages that are alternative substitutes for dairy milk, sold to consumers at retail. These products include beverages made from plant-based ingredients including soy, almond, rice, nuts, seeds, hemp and/or a combination of grains. These beverages do not contain any dairy products.

This report estimates and analyzes the size, growth rate, and composition of the plant-based beverage market. Historical sales data, as well as market forecasts to 2016, are provided for soymilk, almond milk, rice milk, coconut milk and hemp milk, as well as coverage of minor products such as flax, hazelnut, multi-grain, oat and sunflower milks. Strategic analyses of competitors in this market are included, as well as descriptions of recently introduced products. Trends and regulations influencing this market are discussed. Importantly, data from Packaged Facts’ extensive proprietary survey of consumer attitudes and usage trends relating to plant-based beverages are provided.


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        •   U.S. Retail Sales of Dairy Alternative Beverages, 2010-2011 (in millions of dollars)

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        •   U.S. Retail Sales of Leading Refrigerated Dairy Alternative Beverages, 2010-2011 (in millions of dollars)

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        •   U.S. Retail Sales of Leading Shelf-Stable Dairy Alternative Beverages, 2010-2011 (in millions of dollars)

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        •   Projected U.S. Retail Sales of Dairy Alternative Beverages, 2012 (in millions of dollars)

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        •   U.S. Retail Sales of Dairy Alternative Beverages, 2007-2016 (in millions of dollars)
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        •   Number of Dairy Alternative Beverage Product Introductions in the United States, 2007-2011
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      •   Response to Question: "Which Milk Alternatives Do You Drink/Use?," 2011 (percent)

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      •   Response to Questions About Milk Alternative Consumption Trends, 2011 (percent of product users)

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      •   Response to Questions About Milk Alternative Use Five Years Ago, 2011 (percent of product users)

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      •   Response to Question: Which Brand(s) of Milk Alternatives Do You Purchase Most Often?, 2011

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      •   Nutritional Comparison of Selected Plant Milks
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      •   Nutritional Comparison of 2%-fat Cow's Milk to Unsweetened Soymilk
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      •   Selected Soymilk Manufacturers and Their Brand Names

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      •   Nutritional Comparison of 2%-fat Cow's Milk to Unsweetened Almond Milk
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      •   Selected Almond Milk Manufacturers and Their Brand Names
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      •   Nutritional Comparison of 2%-fat Cow's Milk to Unsweetened Rice Milk
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      •   Selected Rice Milk Manufacturers and Their Brand Names

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      •   Nutritional Comparison of 2%-fat Cow's Milk to Unsweetened Hemp Milk

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      •   A Comparison of Amino Acid Content in Hemp Seeds and Cow's Milk
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      •   Selected Hemp Milk Manufacturers and Their Brand Names

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      •   Nutritional Comparison of 2%-fat Cow's Milk to Unsweetened Coconut Milk
      •   Nutritional Profile of Unsweetened Coconut Milk

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      •   Selected Coconut Milk Manufacturers and Their Brand Names
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      •   Nutritional Comparison of 2%-fat Cow's Milk to Sweetened Flax Milk

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      •   Flax Milk Manufacturers and Their Brand Names
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      •   Nutritional Comparison of 2%-fat Cow's Milk to Sweetened Sunflower Milk
      •   Selected Sunflower Milk Manufacturers and Their Brand Names

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      •   Pacific Foods Original Oat Milk Nutrient Profile
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      •   Nutritional Comparison of 2%-fat Cow's Milk to Sweetened Hazelnut Milk

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      •   Pacific Foods Original and Chocolate Hazelnut Milk Nutrient Profile

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      •   U.S. Retail Sales of Dairy Alternative Beverages, 2010-2011 (in millions of dollars)

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      •   U.S. Retail Sales of Leading Refrigerated Dairy Alternative Beverages, 2010-2011 (in millions of dollars)

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      •   U.S. Retail Sales of Leading Shelf-Stable Dairy Alternative Beverages, 2010-2011 (in millions of dollars)

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      •   Projected U.S. Retail Sales of Dairy Alternative Beverages, 2012 (in millions of dollars)

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      •   U.S. Retail Sales of Dairy Alternative Beverages, 2007-2016 (in millions of dollars)
      •   U.S. Retail Sales of Soymilk and Selected Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)
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      •   U.S. Average Price Per Volume for Selected Soymilk Brands in Food, Drug and Mass- Market Stores, 2010-2011

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      •   Retail Sales Market Share of Soymilk Brands in Food, Drug and Mass-Market Stores, 2010-2011
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      •   U.S. Retail Sales of Almond Milk and Selected Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)

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      •   U.S. Average Price Per Volume for Selected Almond Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)

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      •   Retail Sales Market Share of Almond Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011

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      •   U.S. Retail Sales of Selected Rice Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)

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      •   U.S. Average Price Per Volume for Selected Rice Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)

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      •   Retail Sales Market Share of Rice Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011

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      •   U.S. Retail Sales of Coconut Milk and Selected Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)

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      •   U.S. Average Price Per Volume for Selected Coconut Milk in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)

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      •   Retail Sales Market Share of Coconut Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011

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      •   U.S. Retail Sales of Hemp Milk and Selected Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)

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      •   U.S. Average Price Per Volume for Selected Hemp Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)

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      •   Retail Sales Market Share of Hemp Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011

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      •   Dairy Alternative Beverage Sales by Venue, 2011

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        •   Blue Diamond Almond Milk Products
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        •   White Wave Silk Products

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        •   Earth's Own Dairy Alternative Beverages
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        •   EdenSoy Organic Dairy Alternative Beverage Products

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        •   Hain Celestial Group Dairy Alternative Beverage Products
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        •   Organic Valley Soymilk Products
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        •   Pacific Foods of Oregon Products
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        •   Stremicks Heritage Foods' 8th Continent Soymilk Products
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      •   Number of Dairy Alternative Beverage Product Introductions in the United States, 2007-2011
      •   Soymilk Introductions in the U.S. Market, 2007-2011
      •   Hemp Milk Introductions in the U.S. Market, 2007-2011
      •   Almond Milk Introductions in the U.S. Market, 2007-2011
      •   Rice Milk Introductions in the U.S. Market, 2007-2011
      •   Coconut Milk Introductions in the U.S. Market, 2007-2011

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      •   Consumer Rates for Lactose Intolerance or Avoidance of Dairy, 2011

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      •   Daily Usage Rates for Milk, 2011 (percent of product users)

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      •   Response to Question: What Type of Milk Do You Buy?, 2011 (percent of product users)

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      •   Response to Question: What Type of Brand of Milk Do You Buy?, 2011 (percent of product users)

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      •   Response to Question: Where Do You Buy Milk?, 2011

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      •   Response to Question: Which Milk Alternatives Do You Drink/Use?, 2011

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      •   Reasons for Purchasing Soymilk, 2011

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      •   Popularity of the "Big Three" Dairy Alternatives Beverages (Soy, Almond and Rice) by Generational Cohort, 2011

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      •   Popularity of the "Big Three" Dairy Alternatives Beverages (Soy, Almond and Rice) by Age of Children in Household, 2011

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      •   Popularity of the "Big Three" Dairy Alternatives Beverages (Soy, Almond and Rice) by Ethnicity, 2011

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      •   The Most Commonly Consumed Soyfoods Among Consumers of Soy, 2010
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      •   Sources of Health Benefits and Nutrition Information About Soyfoods and Percentage of Consumers Who Use Them, 1994, 2002 and 2010

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      •   Daily Usage Rates for Soymilk, 2011 (percent of product users)

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      •   Response to Question: What Type of Soymilk Do You Buy?, 2011

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      •   Response to Question: Where Do You Buy Soymilk?, 2011

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      •   Lactose Intolerance and Soymilk Consumption, 2007 and 2011

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      •   Daily Usage Rates for Almond Milk, 2011 (percent of product users)

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      •   Response to Question: What Type of Almond Milk Do You Buy?, 2011

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      •   Response to Question: Where Do You Buy Almond Milk?, 2011

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      •   Daily Usage Rates for Rice Milk, 2011 (percent of product users)

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      •   Response to Question: What Type of Rice Milk Do You Buy?, 2011 (percent of product users)

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      •   Response to Question: Where Do You Buy Rice Milk?, 2011

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      •   Response to Psychographic Statements About Health Attributes of Milk and Milk Alternatives, 2011

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      •   Response to Psychographic Statements About Taste Preferences Relating to Milk and Milk Alternatives, 2011

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      •   Response to Other Psychographic Statements About Milk and Milk Alternatives, 2011

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      •   Response to Questions About Milk Alternative Consumption Trends, 2011 (percent of product users)

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      •   Response to Questions About Soymilk Use Five Years Ago, 2011 (percent of product users)

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      •   Response to Question: Which Brand(s) of Milk Alternatives Do You Purchase Most Often?, 2011
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