Marketlooks: U.S. Market for Soy Foods and Beverages

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Title: Compiled from The U. S. Market for Soy Foods and Beverages: Volume 2 in the series, The U. S. Market for Wellness Foods and Beverages
Published: July 2003

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The following is the abstract from the full report:
It’s in frozen desserts, cans of chili, frozen dinners, pizza, sausages and hot dogs, smoothies and even lattes. It’s soy, and soy-based foods and beverages are competing ever more strongly with meat and dairy products as an essential part of what’s for breakfast, lunch and dinner (and snacks inbetween). With a growing percentage of teens claiming themselves to be vegetarian (or being open to it), and the increasing variety and forms of soy-based foods entering the marketplace, the market for soy-based foods and beverages has never been stronger. The U.S. Market for Soy-based Foods and Beverages, volume 2 in the series The U.S. Market for Wellness Foods and Beverages, offers a comprehensive and fresh look at the burgeoning soy market. Which players dominate the market, and who’s ready to enter and compete? What defines a soy customer - and are they soy-exclusive or willing to go back and forth? And if so, what products are soy-fine, and what others are less palatable? The U.S. Market for Soy-based foods answers these questions, and lays out the trends, strategies and opportunities that will present themselves in the soy market