Fiber Food Ingredients in the U.S.: Soluble-, Insoluble- and Digestive-Resistant Types
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Almost all major food companies, as well as many regional and local manufacturers, are pumping up their products with fiber in order to help Americans consume the recommended daily intake of 25 to 30 grams. Without help from fiber-fortified foods and beverages, most Americans only consume about half the amount suggested for optimal health. In the past decade, numerous fiber ingredient suppliers have surfaced in the United States, making the category very competitive.
Almost all major food companies, as well as many regional and local manufacturers, are pumping up their products with fiber in order to help Americans consume the recommended daily intake of 25 to 30 grams. Without help from fiber-fortified foods and beverages, most Americans only consume about half the amount suggested for optimal health. In the past decade, numerous fiber ingredient suppliers have surfaced in the United States, making the category very competitive.
Packaged Facts conducted an extensive analysis of the many facets of the fiber food ingredients market, enabling Packaged Facts to estimate share of volume sales for specific fiber food ingredients in the year 2004. Packaged Facts used 2004 as the base year from which to estimate growth in volume sales and provide projections until 2014. This data are not for actual volumes sold and used in product applications, rather the data show annual increases in volume, as well as changing market share for specific fiber food ingredients for the 10-year period from 2004 to 2014. Data to determine the baseline year (2004), as well as estimations up to 2009 and projections through 2014 were obtained from an extensive analysis of suppliers, the retail market and consumers.
This report looks at the fiber-fortified food and beverage category from two angles. The primary focus is on available fiber ingredients and the suppliers that provide them to the consumables industry. In addition, the report explores the finished products in the marketplace and the Americans that purchase them. The report provides insight to the types of fiber and their proven benefit; the companies that supply the ingredients, including a competitive analysis by fiber type and application; marketplace success stories; consumer understanding of the category as well as use of fiber-fortified products and more.
- Chapter 1: Executive Summary
- Introduction to Fiber Food (and Beverage) Ingredients
- Why Fiber?
- Table 1-1: Daily Fiber Intakes Recommendations, by Age and Gender
- Benefits of Consuming Fiber
- Recommended Sources of Fiber in the Diet
- Dietary Guidelines: 2005 vs. 2010
- Americans Don’t Consume Enough Food-Based Sources of Fiber
- Focus of this Report
- Food Ingredients Excluded from This Report
- Fiber Ingredient Classification
- Soluble vs. Insoluble Fibers
- Soluble Fiber
- Synthetic Options
- Insoluble Fiber
- Both Soluble and Insoluble: Resistant Starch
- Other Classification Terminology
- Fiber Ingredient Types
- Many Sources, Many Ingredients
- Are All Fibers Created Equal?
- Conventional vs. Novel
- Conventional Fiber Food Ingredients
- Novel Fiber Food Ingredients
- Health Effects of Fiber
- Benefits in Consuming Fiber
- Cancer
- Diabetes
- Gastrointestinal Health
- Prebiotics
- Heart Disease
- Weight Management
- The Fiber Food Ingredients Marketplace
- A Booming Business
- Determining Market Composition
- All Fiber Food Ingredients Are Experiencing Growth
- Conventional, Insoluble-Type Fibers Lead in Market Share
- Figure 1-1: Share of Fiber Food Ingredient Volume Sales, by Fiber Classification, 2004-2014
- New Novel Fibers Stealing Share as Formulators Embrace Them
- Table 1-2: Share of Fiber Food Ingredient Volume Sales, by Specific Fiber Types, 2004-2014
- Novel Fibers Show the Greatest Growth Rate
- Projected Growth Rates
- Ingredients for Fiber Claims
- Performance vs. Enrichment Fibers
- Conventional Fiber Use in New Products
- Novel Fiber Use in New Products
- The Consumer of Fiber-Enriched Foods
- Consumers Get It
- Functional Foods Research Confirms Awareness and Interest
- Table 1-3: Awareness and Consumption of Certain Food Components for Health Reasons, 2009
- Chapter 2: The Ingredient
- Key Issues
- Introduction to Fiber Food (and Beverage) Ingredients
- Why Fiber?
- Table 2-1: Daily Fiber Intakes Recommendations, by Age and Gender 24
- Benefits of Consuming Fiber
- Recommended Sources of Fiber in the Diet
- Dietary Guidelines: 2005 vs. 2010
- Americans Don’t Consume Enough Food-Based Sources of Fiber
- Focus of this Report
- Food Ingredients Excluded from This Report
- History of Fiber
- No Longer Being Crude
- Defining Dietary Fiber
- No Legal Definition Exists
- AACC Publishes Definition
- Fiber Food Ingredients Recognized
- Proposing a Single, Global Definition for Fiber
- Table 2-2: The Institute of Medicine’s Proposed Definition for Fiber, 2002
- Codex Formalizes a Definition, Too
- For Now, the Debate Goes On
- Fiber Ingredient Classification
- Soluble vs. Insoluble Fibers
- Soluble Fiber
- Synthetic Options
- Insoluble Fiber
- Both Soluble and Insoluble: Resistant Starch
- Other Classification Terminology
- Fiber Ingredient Types
- Many Sources, Many Ingredients
- Are All Fibers Created Equal?
- Conventional vs. Novel
- Conventional Fiber Food Ingredients
- Novel Fiber Food Ingredients
- Fiber Terminology
- Alpha-cyclodextrin
- Arabinogalactan
- Beta-glucan
- Bran
- Cellulose
- Chicory Root Fiber
- Chitosan
- Dextrin
- Fiber
- Fructooligosaccharide (FOS)
- Galactooligosaccharide
- Glucomannan
- Gums
- Hemicellulose
- Inulin/Oligofructose
- Larch Arabinogalactan
- Lignin
- Mucilage
- Oligosaccharide
- Pectin
- Polydextrose
- Polyfructan
- Psyllium
- Resistant Maltodextrin
- Resistant Starch
- Other
- There Are Very Few Truly New Fibers
- Regulatory Landscape
- Labeling Nomenclature
- Provide the Facts: Nutritional Information Musts
- Carbohydrate and Dietary Fiber Declaration
- Percent Daily Value
- Breaking Out Soluble and Insoluble Fibers
- Products that Are Exempt
- Nutrition Regulations in Foodservice
- Health, Nutrient Content and Structure/Function Claims
- Health Claims
- Table 2-3: Fiber Health Claims: Requirements and Model Claims
- Nutrient Content Claims
- Table 2-4: Fiber Nutrient Content Claims: Requirements
- Structure/Function Claims
- FDA Calls on Companies to Correct Labeling Violations
- Nutritional Label Warning Letters
- CSPI Targets Fiber Ingredients
- Health Effects of Fiber
- Benefits in Consuming Fiber
- Cancer
- Diabetes
- Gastrointestinal Health
- Prebiotics
- Heart Disease
- Weight Management
- Chapter 3: The Marketers
- Key Issues
- Many Fiber Food Ingredient Suppliers
- A Booming Business
- Table 3-1: Leading U.S. Fiber Food Ingredients Suppliers and Their Fiber Ingredients
- Profile: Archer Daniels Midland Co., Decatur, Illinois
- Company Overview
- Joint Venture with Matsutani
- Fibersol-2
- VegeFull
- Profile: Beneo-Group, Morristown, New Jersey
- Company Overview
- Establishing Inulin in the United States
- Growth Expected Despite Raw Material Costs
- Understanding Orafti Inulin and Oligofructose
- Synergy1
- L58 Organic
- The Beneo Label Communicates Benefits Overseas
- Orafti Oligofructose for Weight Loss
- Profile: Cargill, Inc., Minneapolis, Minnesota
- Company Overview
- Cargill’s Extensive Line of Inulin and Oligofructose
- DS2 Inulin
- Instant Inulin
- XL Inulin
- F97 Oligofructose
- ActiStar RM Starch
- Barliv Barley Betafiber
- Fiber Krunch
- Profile: Colloides Naturels International, Inc., Bridgewater, New Jersey
- Company Overview
- Marketing Acacia Gum as Fiber
- Equacia
- Fibregum
- Profile: Corn Products International, Inc., Westchester, Illinois
- Company Overview
- Acquiring GTC Provides Point of Entry into Fiber Food Business
- BioAgave
- NutraFlora
- OatVantage Oat Bran
- Purimune Galactooligosaccharide
- Profile: Danisco USA, Inc., New Century, Kansas
- Company Overview
- Global Leader in Polydextrose
- A Brief History
- Extension of Approved Applications
- Relationship with International Fiber for Fibrex
- Danisco Expands Production of Cellulose Gum
- Profile: The Dow Chemical Co., Midland, Michigan
- Company Overview
- Cellulose-Based Fiber Ingredients
- Fortefiber
- Satisfit
- Profile: Fiberstar, Inc., River Falls, Wisconsin
- Company Overview
- All About Citrus
- Citri-Fi Wins FIE Award
- New Use: Meat and Poultry
- Profile: The Fibred Group, Cumberland, Maryland
- Company Overview
- All About Soy Fiber
- Profile: FMC BioPolymer, Philadelphia, Pennsylvania
- Company Overview
- Conventional Fibers Historically for Structural Purposes
- Avicel
- Hydrocolloid Acquisition
- Profile: FutureCeuticals, Momence, Illinois
- Company Overview
- Numerous Fiber Options
- BarleyTrim
- Calorie ControlTrim
- Nutrim Oat Bran
- UltraTrim Oat Bran
- Profile: Grain Millers, Eugene, Oregon
- Company Overview
- Non-Branded Oat Bran and Fiber
- Profile: Grain Processing Corp., Muscatine, Iowa
- Company Overview
- The Two Sides of TruBran
- TruBran Corn Bran
- TruBran Oat Fiber
- Profile: Gum Technology Corp., Tucson, Arizona
- Company Overview
- Cellulose-Based Ingredients
- Coyote Cellulose Gel 50
- Coyote Fiber Blend ACO
- Gums Marketed as Fibers
- Coyote Gum Arabic T Spray Dried
- Coyote Konjac A
- Coyote Fenuxan
- Coyote Fiber Blend AS-0912
- Conventional Soluble-Type Fibers
- Oat Fiber
- Psyllium Husk
- Profile: International Fiber Corp., North Tonawanda, New York
- Company Overview
- Fibrex
- FloAm
- JustFiber
- Keycel
- NutraFiber
- Qual Flo
- Solka-Floc
- Profile: J. Rettenmaier USA LP, Schoolcraft, Michigan
- Company Overview
- Many Plant Sources for Vitacel
- Profile: Matsutani America, Inc., Itasca, Illinois
- Company Overview
- One Product and One Product Only: Fibersol-2
- Profile: MGP Ingredients, Inc., Atchison, Kansas
- Company Overview
- Resistant Starch
- Fibersym RW
- Resistant Wheat Starch Study
- FiberRite RW
- Profile: National Starch Food Innovation, Bridgewater, New Jersey
- Company Overview
- Resistant Starch
- Hi-maize 220 and 260
- Satiety-Inducing Effect
- Improving Insulin Sensitivity
- In the Market
- In Foodservice
- Nutriose
- Profile: Roquette America, Inc., Keokuk, Iowa
- Company Overview
- Nutriose
- Polysorb FM
- Polysorb FM 98/4/25
- Polysorb FM 75/4/37
- Polysorb FM 75/4/52
- Polysorb FM 75/4/67
- Polysorb FM 98/4/67
- Profile: Sensus America LLC, Monmouth, New Jersey
- Profile: Sensus America LLC, Monmouth, New Jersey
- Company Overview
- Frutafit Inulin and Frutalose Oligofructose
- Frutalose SF75 Debuts July 2010
- Investigating Health Benefits
- Prebiotic Benefits Reported
- Profile: SunOpta Ingredients Group, Chelmsford, Massachusetts
- Company Overview
- Focus on Fiber
- Barley Balance
- MultiFiber
- Oat Fiber
- Pea Fiber
- Soy Fiber
- Stabilized Brans and Germs
- Profile: Tate & Lyle, Decatur, Illinois
- Company Overview
- Promitor
- Resistant Starch
- Soluble Corn Fiber
- The Skinny on Promitor Fibers
- Sta-Lite Polydextrose
- Profile: TIC Gums, Inc., White Marsh, Maryland
- Company Overview
- Gums as Fiber
- Nutriloid 4000 and 7000
- Nutriloid 010 Powder
- Nutriloid Bamboo Fiber
- Nutriloid Fiberplus Powder
- Tic Pretested Dairyblend YG FB3
- Tic Pretested Gum Arabic FT Powder
- Tic Pretested Inulin LV-100
- Ticacel MCC FG-100 Powder
- Ticaloid Lite HF
- Noteworthy Suppliers
- Minor Players
- Acatris, Inc.
- AHD International
- Ceres Organic Harvest, Inc
- Ciranda, Inc.
- ConAgra Foods, Inc
- CreaFill Fibers Corp
- FrieslandCampina Domo
- Garuda International, Inc.
- Lonza, Inc.
- Mid America Food Sales Ltd
- Naturex, Inc.
- Nu-Tek Products, LLC
- NutraCea, Inc
- Nutraceuticals International LLC
- Oat Ingredients LLC
- The Solae Co
- Taiyo International, Inc
- Wacker Chemical Corp.
- Watson, Inc
- Chapter 4: The Market
- Key Issues
- The Fiber Food Ingredients Marketplace
- Determining Market Composition
- Engineering Model
- All Fiber Food Ingredients Are Experiencing Growth
- Conventional, Insoluble-Type Fibers Lead in Market Share
- Figure 4-1: Share of Fiber Food Ingredient Volume Sales, by Fiber Classification, 2004-2014
- New Novel Fibers Stealing Share as Formulators Embrace Them
- Table 4-1: Share of Fiber Food Ingredient Volume Sales, by Specific Fiber Types, 2004-2014
- Novel Fibers Show the Greatest Growth Rate
- Retail Sales Assist with Growth Estimations (and Projections)
- Figure 4-2: Estimated Compound Annual Growth Rates for Fiber Food Ingredient Volume Sales, by Fiber Classification, 2005-2009
- Table 4-2: Estimated Growth Rates of Fiber Food Ingredient Volume Sales, by Specific Fiber Types, 2005-2009
- Table 4-3: Annual Unit Sales for Select Fiber-Enriched Foods, 2005-2009
- Projected Growth Rates
- Figure 4-3: Projected Compound Annual Growth Rates for Fiber Food Ingredient Volume Sales, by Fiber Classification, 2010-2014
- Table 4-4: Projected Growth Rates of Fiber Food Ingredient Volume Sales, by Specific Fiber Types, 2010-2014
- Chapter 5: The Conventional Fiber Market
- Key Issues
- Competitive Analysis: Conventional, Insoluble-Type Fibers
- Market Overview
- Figure 5-1: Conventional, Insoluble-Type Fiber Food Ingredients, Volume Share of Total Market, 2004, 2009 and 2014
- Market Analysis
- Figure 5-2: Conventional, Insoluble-Type Fiber Food Ingredients, Percent Share of Category, 2004, 2009 and 2014
- Figure 5-3: Conventional, Insoluble-Type Fiber Food Ingredients, Compound Annual Growth Rates, 2005 to 2009 and 2010 to 2014
- Cellulose
- Market Share
- Figure 5-4: Share of Cellulose in the Fiber Food Ingredients Market, by Top-Three Suppliers, 2009
- Applications
- Figure 5-5: Share of Cellulose in the Fiber Food Ingredients Market, by Application, 2009
- Oat Fiber (from hulls)
- Market Share
- Figure 5-6: Share of Oat Fiber in the Fiber Food Ingredients Market, by Top-Four Suppliers, 2009
- Applications
- Figure 5-7: Share of Oat Fiber in the Fiber Food Ingredients Market, by Application, 2009
- Pea Fiber
- Market Share
- Figure 5-8: Share of Pea Fiber in the Fiber Food Ingredients Market, by Top-Three Suppliers, 2009
- Applications
- Figure 5-9: Share of Pea Fiber in the Fiber Food Ingredients Market, by Application, 2009
- Soy Fiber
- Market Share
- Figure 5-10: Share of Soy Fiber in the Fiber Food Ingredients Market, by Top-Four Suppliers, 2009
- Applications
- Figure 5-11: Share of Soy Fiber in the Fiber Food Ingredients Market, by Application, 2009
- Wheat Fiber
- Market Share
- Figure 5-12: Share of Wheat Fiber in the Fiber Food Ingredients Market, by Top-Three Suppliers, 2009
- Applications
- Figure 5-13: Share of Wheat Fiber in the Fiber Food Ingredients Market, by Application, 2009
- Other Fruit and Vegetable Fiber
- Citrus Fiber
- Apple Fiber
- Corn Bran
- Market Share
- Figure 5-14: Share of Corn Bran in the Fiber Food Ingredients Market, by Top-Two Suppliers, 2009
- Applications
- Wheat Bran
- Applications
- Competitive Analysis: Conventional, Soluble-Type Fiber Food Ingredients
- Market Overview
- Figure 5-15: Conventional, Soluble-Type Fiber Food Ingredients, Volume Share of Total Market, 2004, 2009 and 2014
- Market Analysis
- Figure 5-16: Conventional, Soluble-Type Fiber Food Ingredients, Percent Share of Category, 2004, 2009 and 2014
- Figure 5-17: Conventional, Soluble-Type Fiber Food Ingredients, Compound Annual Growth Rates, 2005 to 2009 and 2010 to 2014
- Beta-Glucan from Barley
- Market Share
- Figure 5-18: Share of Beta-Glucan from Barley in the Fiber Food Ingredients Market, by Top-Four Suppliers, 2009
- Applications
- Figure 5-19: Share of Beta-Glucan from Barley in the Fiber Food Ingredients Market, by Application, 2009
- Beta-Glucan from Oats
- Market Share
- Figure 5-20: Share of Beta-Glucan from Oats in the Fiber Food Ingredients Market, by Top-Six Suppliers, 2009
- Applications
- Figure 5-21: Share of Beta-Glucan from Oats in the Fiber Food Ingredients Market, by Application, 2009
- Gums
- Market Share
- Figure 5-22: Share of Gums as Fiber in the Fiber Food Ingredients Market, by Top-Six Suppliers, 2009
- Applications
- Figure 5-23: Share of Gums as Fiber in the Fiber Food Ingredients Market, by Application, 2009
- Psyllium
- Market Share
- Figure 5-24: Share of Psyllium in the Fiber Food Ingredients Market, by Top-Six Suppliers, 2009
- Applications
- Sugar Beet Fiber
- Applications
- Figure 5-25: Share of Sugar Beet Fiber in the Fiber Food Ingredients Market, by Application, 2009
- Chapter 6: The Novel Fiber Market
- Key Issues
- Competitive Analysis: Novel Fibers
- Market Overview
- Figure 6-1: Novel Fiber Food Ingredients, Volume Share of Total Market, 2004, 2009 and 2014
- Market Analysis
- Resistant Starch: Time to Tout its Benefits
- Remaining Very Minor Players
- Figure 6-2: Share of Novel Fiber Food Ingredients, by Specific Fiber Types, 2004, 2009 and 2014
- Figure 6-3: Conventional, Soluble-Type Fiber Food Ingredients, Compound Annual Growth Rates, 2005 to 2009 and 2010 to 2014
- Chicory Root/Inulin
- Market Share
- Figure 6-4: Share of Chicory Root/Inulin in the Fiber Food Ingredients Market, by Top-Three Suppliers, 2009
- Applications
- Figure 6-5: Share of Chicory Root/Inulin in the Fiber Food Ingredients Market, by Application, 2009
- FOS/Fructan
- Market Share
- Figure 6-6: Share of FOS/Fructan in the Fiber Food Ingredients Market, by Top-Four Suppliers, 2009
- Applications
- Figure 6-7: Share of FOS/Fructan in the Fiber Food Ingredients Market, by Application, 2009
- Galactooligosaccharide
- Larch Arabinogalactan
- Polydextrose
- Market Share
- Figure 6-8: Share of Polydextrose in the Fiber Food Ingredients Market, by Top-Two suppliers, 2009
- Applications
- Figure 6-9: Share of Polydextrose in the Fiber Food Ingredients Market, by Application, 2009
- Resistant Maltodextrin
- Figure 6-10: Share of Resistant Maltodextrin in the Fiber Food Ingredients Market, by Application, 2009
- Resistant Starch
- Market Share
- Figure 6-11: Share of Resistant Starch in the Fiber Food Ingredients Market, by Top-Four Suppliers, 2009
- Applications
- Figure 6-12: Share of Resistant Starch in the Fiber Food Ingredients Market, by Application, 2009
- Soluble Corn Fiber/Resistant Corn Dextrin
- Market Share
- Figure 6-13: Share of Soluble Corn Fiber/Resistant Corn Dextrin in the Fiber Food Ingredients Market, by Top-Four Suppliers, 2009
- Applications
- Figure 6-14: Share of Soluble Corn Fiber/Resistant Corn Dextrin in the Fiber Food Ingredients Market, by Application, 2009
- Chapter 7: The Applications
- Key Issues
- Flagging Fiber Contents
- The Many Roles of Fiber Food Ingredients in Formulations
- Grain-Based Applications Lead in Fiber Content Claims
- Flagging Fiber Contents
- Table 7-1: New Product Introductions Flagging Fiber Content on Package, Percent Share of Number of Reports by Product Category, Total 2005 to 2009
- Figure 7-1: New Product Introductions Flagging Fiber Content on Package, Percent Share of Number of Reports by Product Category, Total 2005 to 2009
- Figure 7-2: New Product Introductions Flagging Fiber Content on Package, Total Number of Reports, 2005 to 2009
- A Little Extra Provides a Marketing Edge
- To Blend Is the Trend
- Let There Be Fiber
- Overlapping Claims
- Leading Retail Applications
- New Product Introductions Making Fiber Content Claims
- Table 7-2: New Product Introductions Flagging Fiber on Front Panel of Package, Number of Reports by Product Category, 2005-2009
- Ingredients for Fiber Claims
- Performance vs. Enrichment Fibers
- Conventional Fiber Use in New Products
- Table 7-3: Number of U.S. New Food Product Introductions Containing Beta-Glucan in the Ingredient Statement, 2005-2009
- Table 7-4: Number of U.S. New Food Product Introductions Containing Bran in the Ingredient Statement, 2005-2009
- Table 7-5: Number of U.S. New Food Product Introductions Containing Cellulose in the Ingredient Statement, 2005-2009
- Table 7-6: Number of U.S. New Food Product Introductions Containing Gums in the Ingredient Statement, 2005-2009
- Table 7-7: Number of U.S. New Food Product Introductions Containing Pectin in the Ingredient Statement, 2005-2009
- Table 7-8: Number of U.S. New Food Product Introductions Containing Psyllium in the Ingredient Statement, 2005-2009
- Novel Fiber Use in New Products
- Table 7-9: Number of U.S. New Food Product Introductions Containing Fructan in the Ingredient Statement, 2005-2009
- Table 7-10: Number of U.S. New Food Product Introductions Containing Inulin in the Ingredient Statement, 2005-2009
- Table 7-11: Number of U.S. New Food Product Introductions Containing Oligofructose in the Ingredient Statement, 2005-2009
- Table 7-12: Number of U.S. New Food Product Introductions Containing Polydextrose in the Ingredient Statement, 2005-2009
- Table 7-13: Number of U.S. New Food Product Introductions Containing Resistant Maltodextrin in the Ingredient Statement, 2005-2009
- Table 7-14: Number of U.S. New Food Product Introductions Containing Soluble Corn Fiber in the Ingredient Statement, 2005-2009
- Table 7-15: Number of U.S. New Food Product Introductions Containing Resistant Starch in the Ingredient Statement, 2005-2009
- Fiber Ingredients in New Product Launches
- Ingredient Selection
- Noteworthy Introductions
- Table 7-16: Select New Product Introductions Making a Fiber Claim and Their Fiber Ingredients, Full 2009 through March 31, 2010
- Introductions Emphasizing Fiber
- The Forerunner in the Fiber Franchise
- Kellogg’s Commitment to Fiber
- Setting the Pace
- Drinking your Fiber
- Women Can Have It All
- Crisp and Lean Breakfast
- Making Fiber the Hero
- Freezing Fiber
- Froose Is More than Juice
- Hydrating Protein Drink
- Sent to the Graveyard
- Chapter 8: The Consumer
- Key Issues
- The Consumer of Fiber-Enriched Foods
- Consumers Get It
- Functional Foods Research Confirms Awareness and Interest
- Table 8-1: Awareness and Consumption of Certain Food Components for Health Reasons, 2009
- Additional Quick Facts from the Functional Foods Study
- Survey Shows Interest in Consuming More Fiber Is Up
- Additional Quick Facts from the Food & Health Study
- Grocers’ Survey Confirms Consumers Are Eating More Fiber
- Women Seek Out High-Fiber Label Claims
- Communicating Fiber Content to Consumers
- Consumers Say: I Look for Fiber Content on Food Labels
- Kellogg Agrees that Consumers Need to Read It
- FDA Says Most Don’t Believe Content Claims Are Accurate
- Experian Simmons Consumer Usage Analysis
- Experian Simmons Consumer Survey
- Trends in Attitudes on Including Fiber in the Diet
- Table 8-2: U.S. Individual Attitudes on Including Fiber in the Diet, by percent, 2005-2009
- Trend in Cereal Brands Consumed
- Table 8-3: U.S. Individual Use of Select Cereal Brands, by Percent, 2005-2009
- Using Demographic Indices
- Demographic Attitudes Towards Fiber
- Table 8-4: Demographics Favoring or Resisting Individual Attitudes on Including Plenty of Fiber in the Diet, by Index, 2009
- Table 8-5: Demographics Favoring or Resisting Select Cereal Brands, by Index, 2009
- Table 8-6: U.S. Individual Attitudes Towards Including Plenty of Fiber in the Diet and Favoring or Resisting Select Cereal Brands, by Index, 2009
- Appendix 1: Fiber Food Ingredient Suppliers
- Appendix 2: Fiber Food Ingredient Supplier Ads
- Figure A2-1: Archer Daniels Midland Co. “Vegefull”
- Figure A2-2: Cargill, Inc. “Barliv”
- Figure A2-3: Colloides Naturels International, Inc. “fibregum”
- Figure A2-4: Corn Product International, Inc. “Purimune” and “NutraFlora”
- Figure A2-5: Danisco “USA, Inc. “Litesse”
- Figure A2-6: Fiberstar, Inc. “Citri-fi”
- Figure A2-7: FutureCeuticals “Nutrim” and “Calorie Controltrim”
- Figure A2-8: Grain Millers “Oat Fiber”
- Figure A2-9: International Fiber Corp. “Solka-Floc,” “JustFiber” and “Fibrex”
- Figure A2-10: Lonza, Inc. “FiberAid”
- Fiber A2-11: Matsutani America, Inc. “Fibersol-2”
- Figure A-12: MGP Ingredients, Inc. “Fibersym RW”
- Figure A-13: Roquette America, Inc. “Nutriose”
- Figure A-14: SunOpta Ingredients Group “Barley Balance,” “MultiFiber” and more
- Figure A2-15: Tate & Lyle “Promitor”
- Appendix 3: Marketers of Fiber-Enriched Products
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