The U.S. Snack Market: Good vs. Good-For-Us

 
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Published Jun 1, 2004 | 288 Pages | Pub ID: LA953397

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Tracking the battle between good and good-for-you—including the shifting perceptions of these terms—this Packaged Facts report examines the trends and products in the U.S. market for sweet and salty snacks. With $32.5 billion and a 4% growth rate in mass-market sales, this industry spans nine major product categories: salted chips/crunchy snacks; snack candy, cookies, snack cups (including yogurt, pudding/jello, and yogurt cups); snack crackers; frozen novelties; food bars; snack nuts; snack cakes; frozen appetizers/snack rolls; popcorn; fruit snacks; dried fruit; dried meat snacks; rice/popcorn cakes; and nutritional snacks/trail mixes.

Hot segments (lead by snack cups and food bars) and market drivers (ranging from single-serves to low-carb to fiery flavor) are quantified through IRI sales data and Simmons consumer surveys, including separate chapters isolating adult snacking and kid snacking propensities and purchasing. As case studies in an interlocking market, ten leading marketers are profiled: Atkins Nutritionals, ConAgra, General Mills, Heinz, Hershey, Kellogg/Keebler, Kraft/Nabisco, PepsiCo (Frito-Lay, Quaker Oats), and Unilever (Good Humor-Breyers, Slim-Fast). Concluding the report is a forward-looking synopsis of market-spanning and category-specific trends and opportunities.

Report Methodology
The information in The U.S. Snack Market is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at every segment of the snack market, examining trends for growth and projecting sales of products through 2008. It analyzes consumer demographics and their current and projected impact on sales of snacks. It provides up-to-date competitive profiles of marketers of snacks - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the food industry.

What You’ll Get in this Report
The U.S. Market for Snacks makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Snacks offers. The report addresses the following segments:

  • The Marketincluding market size and composition, and projected market growth
  • Marketer and Brand Competition including discussion of marketer and brand shares as well as dollar growth winners and losers
  • Competitive Profiles of both food conglomerates and segment specialists
  • Attitudes and Behaviors of both all-adult households and households with children
  • Marketing and New Product Spendsincluding advertising expenditures and product marketing and formulation trends
  • Trends and Opportunitiesincluding future "product periscope" for both sweet and salty snacks

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the snack market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for snacks, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the snack consumer based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for snacks
  • Research and development professionals stay on top of competitor initiatives and explore demand for snacks.
  • Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1: Executive Summary
  • Scope and Methodology
    • Scope of Report
    • Report Methodology

  • Introduction
    • Two Broad Forces Shaping Market
    • Snack Time in America
    • The Market Is Out There

  • The Market
    • Snack Food Sales at $47 Billion in 2003
    • IRI-Tracked Snack Sales at $32.5 Billion
    • Table 1-1: IRI-Tracked Sales of Snack Foods, 1999-2003 (in millions of dollars)
    • Sweet vs. Salty Snacks: Sales and Sales Growth
    • Growth Up for Grabs in Healthy Snacks
    • $10 Billion in Market Growth from 2003 to 2008

  • Marketer and Brand Competition
    • PepsiCo Leads in 5-Year Sales Growth
    • Figure 1-1: Top Snack Marketers: 1999-2003 Market Growth vs. 2003 Market Share (percent)
    • Kraft at 14% of Sweet Snack Market
    • PepsiCo at 36% in Salted Snacks

  • Consumer Patterns: Adult Households
    • Adult Usage Rates Skew Lower
    • Exceptions to the Rule
    • Demographic Targets
    • 22% Often Snack Between Meals

  • Consumer Patterns: Households With Children
    • Penetration Rates in Households With Children
    • Table 1-2: Usage Rates for Selected Snack Product Classifications: U.S. Households Overall vs. U.S. Households With Children, 2003 (percent)
    • Kids and Consumer Power
    • 12% “Agree a Lot” That Kids Impact Brand Choices
    • 7% Find Non-Essential Kids’ Requests Difficult to Resist

  • Marketing and New Product Trends
    • New Product Overview
    • Adspend Overview
    • Brand Flexing
    • The Health Front
    • Cashing In On Low Carb
    • Packaging Trends

    Looking Ahead: Trends and Opportunities
    • The Message
    • The Response
    • Product Periscope

Chapter 2: Introduction

  • Snacks and the American Diet
    • Scope of Report
    • Introduction to the Snack Market
    • Snack Time in America
    • Table 2-1: Snacking Patterns: Percentage Who “Agree a Lot” with Selected Statements (U.S. Adults, U.S. Adult Women, and U.S. Adult Men)
    • In a Hurry and on the Run
    • Table 2-2: Food Preparation Patterns: Percentage Who “Agree a Lot” with Selected Statements (U.S. Adults, U.S. Adult Women, and U.S. Adult Men)
    • The Battle Over Better-for-You
    • Table 2-3: Attitudes About Nutrition: Percentage Who “Agree a Lot” with Selected Statements (U.S. Adults, U.S. Adult Women, and U.S. Adult Men)
    • The Nutritional Culprits
      • Fats and Cholesterol
      • Trans-Fatty Acids
      • Sugars and Carbohydrates

    • The Low-Carb Revolution
    • America on a Diet
    • Table 2-4: Percentage Rates for Selected Diet-Related Activities and Attitudes: Overall and By Gender, 2003 (U.S. adults)
    • A National Weight Crisis
    • The Demographics of Obesity
    • The Economic Toll
    • The Food Industry at Fault
    • The International Angle
    • McDonald’s on the Defensive
    • The Role of Portion Control
    • The Government Reaction
    • The Future of the Food Guide Pyramid

Chapter 3: The Market

  • Market Size and Growth
    • Snack Food Sales at $47 Billion in 2003
    • Table 3-1: U.S. Retail Sales of Snack Foods, 1999-2003 (in millions of dollars)
    • Salty Chips/Crunchy Snacks, Rice Cakes, and Popcorn at 25% of Sales
    • Table 3-2: U.S. Retail Sales of Snack Foods: By Product Grouping, 2003 (in millions of dollars)
    • Figure 3-1: Top Snack Food Product Groupings by Share of Retail Sales, 2003 (percent)
    • Figure 3-2: U.S. Retail Sales of Snack Foods, 1999-2003 (in millions of dollars)
    • IRI-Tracked Snack Sales at $32.5 Billion
    • Table 3-3: IRI-Tracked Sales of Snack Foods, 1999-2003 (in millions of dollars)
    • IRI-Tracked Sweet Snack Sales at $18.7 Billion
    • Table 3-4: IRI-Tracked Sales of Snack Foods by Category: Sweet, Salted, and Mixed, 1999-2003 (in millions of dollars)
    • Figure 3-3: Share of IRI-Tracked Snack Food Sales by Category: Sweet, Salted, and Mixed, 1999-2003 (percent)
    • Sweet Snacks at 63% of 5-Year Growth
    • Table 3-5: Total Growth in IRI-Tracked Sales of Snack Foods by Category: Sweet, Salted, Mixed, 1999-2003 (in millions of dollars)
    • Figure 3-4: Share of Total Growth in IRI-Tracked Sales of Snack Foods by Category: Sweet, Salted, Mixed, 1999-2003 (percent)
    • Candy at 24% of Sweet Snacks
    • Figure 3-5: Top Sweet Snack Segments by Share of IRI-Tracked Sales, 2003 (percent)
    • Figure 3-6: Top Salted Snack Segments by Share of IRI-Tracked Sales, 2003 (percent)
    • Growth in Low Carb/Healthy Segments
    • Table 3-6: IRI-Tracked Sales of Snack Foods: By Segment, 1999-2003 (in millions of dollars)
    • Table 3-7: Annual Growth/Decline in IRI-Tracked Sales of Snack Foods: By Segment, 1999-2003 (in millions of dollars)
    • Snack Cups Are Dollar Growth Leaders
    • Table 3-8: Total Growth/Decline in IRI-Tracked Sales of Snack Foods: By Segment, 1999-2003 (in millions of dollars)
    • Salty Chips/Crunchy Snacks Share Dips to 22%
    • Figure 3-7: Top Snack Food Segments by Share of IRI-Tracked Sales, 2003 (percent)
    • Table 3-9: Snack Food Segment Shares of IRI-Tracked Sales, 1999-2003 (percent)
    • Supermarkets at 46% Retail Share
    • Figure 3-8: Share of U.S. Snack Food Sales by Retail Outlet Type, 2003 (percent)
    • Figure 3-9: Projected U.S. Retail Sales of Snack Foods, 2003-2008 (in millions of dollars)

  • Market Forecasts
    • Growth Up for Grabs in Healthy Snacks Target Marketing
    • Table 3-10: Projected U.S. Population by Age Bracket, 2000-2010 (in thousands)
    • Table 3-11: Population Projections for Selected U.S. Racial/Ethnic Populations, 2000-2020 (in thousands)
    • $10 Billion in Market Growth from 2003 to 2008
    • Table 3-12: Projected U.S. Retail Sales of Snack Foods, 2003-2008 (in millions of dollars)

Chapter 4: Marketer and Brand Competition

  • Methodology for Estimates
  • PepsiCo Leads in 5-Year Sales Growth
  • Sales Growth in Healthy Snacks
  • Figure 4-1: Top Snack Marketers: 1999-2003 Market Growth vs. 2003 Market Share (percent)
  • PepsiCo at 16% Share of Overall Snack Market
  • Kraft at 14% of Sweet Snack Market
  • PepsiCo at 36% in Salted Snacks
  • Quakers Oats Corners 23% of Mixed Snack Niche
  • Table 4-1: Selected Snack Marketers by 5-Year Growth in IRI-Tracked Sales, 1999-2003 (in millions of dollars)
  • Table 4-2: Top Snack Brand Lines by 5-Year Growth in IRI-Tracked Sales, 1999-2003 (in millions of dollars)
  • Table 4-3: Top Marketers of Snack Foods by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-4: Top Brand Lines of Snack Foods by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-5: Top Marketers of Sweet Snacks by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-6: Top Brand Lines of Sweet Snacks by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-7: Top Marketers of Snack Candy by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-8: Top Marketers of Cookies by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-9: Top Marketers of Snack Cups by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-10: Top Marketers of Frozen Novelties by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-11: Top Marketers of Food Bars by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-12: Top Marketers of Snack Cakes by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-13: Top Marketers of Fruit Rolls/Bars/Snacks by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-14: Top Marketers of Dried Fruit by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-15: Top Marketers of Graham Crackers by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-16: Top Marketers of Salted Snacks by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-17: Top Brand Lines of Salted Snacks by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-18: Top Marketers of Salty Chips/Crunchy Snacks by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-19: Top Marketers of Snack Crackers by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-20: Top Marketers of Snacks Nuts by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-21: Top Marketers of Frozen Appetizers/Snack Rolls by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-22: Top Marketers of Popcorn by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-23: Top Marketers of Dried Meat Snacks by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-24: Top Marketers of Refrigerated Appetizers/Snack Rolls by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-25: Top Marketers of Mixed (Sweet/Salted) Snacks by Share of IRI-Tracked Sales, 1999-2003 (percent)
  • Table 4-26: Top Brand Lines of Mixed (Sweet/Salted) Snacks by Share of IRI-Tracked Sales, 1999-2003 (percent)

Chapter 5: Competitive Profiles

  • Atkins Nutritionals, Inc.
    • Company Overview
    • 100+ Food Products
    • Keeping Atkins King of the Low-Carb Mountain

  • ConAgra Foods, Inc
    .
    • Company Overview
    • No. 1 in Popcorn and Dried Meat Snacks
    • New Portability for Pudding Snacks

  • General Mills, Inc.
    • Company Overview
    • In and Out of the Cup
    • Everything But the Bowl

  • H.J. Heinz Co
    .
    • Company Overview
    • Bulking Up in Frozen Appetizer/Snacks
    • Success with Smart Ones

  • Hershey Foods Corp.
    • Company Overview
    • #1 U.S. Candy Marketer
    • Hershey’s To Go
    • For Her
    • For Health
    • For Hispanics
    • A Future in Snacks

  • Kellogg Co.
    • Company Overview
    • Kellogg as Snack Competitor
    • Beyond the Bowl
    • Back to the Future
    • Adspends on Wholesome Snacks

  • Kraft Foods, Inc.
    • Company Overview
    • Sweet and Salty
    • Portable Paradise
    • New Directions

  • Mars, Inc.
    • Company Overview
    • At Home and Abroad
    • M&M’s: Better in Color
    • Targeting Women
    • Targeting Hispanics

  • PepsiCo, Inc.
    • Company Overview
    • The Frito-Lay Powerhouse
    • Smart and Natural
    • The Quaker Acquisition
    • Competing in Food Bars

  • Unilever
    • Company Overview
    • Yin and Yang in Snacks
    • Slim-Fast Promotes Snack Options
    • Carb Strategies

Chapter 6: Consumer Patterns: Adult Households

  • Introduction to Simmons Survey
  • Sweet Snacks: It’s the Frequency
  • Adult Usage Rates Skew Lower
  • Two General Exceptions: Nuts and Energy/Diet Bars
  • "Low-" Lines as Specific Exceptions
  • Seniors and Healthy Snacking
  • Health Not Wasted on the Young
  • 32% Think Most Snack Foods Aren’t Healthy
  • Women and Healthy Snacking
  • 16% Feel Guilty About Eating Sweets
  • 16% Feel Guilty About Eating Fattening Foods
  • Hispanics and Healthy Snacking
  • 22% Often Snack Between Meals
  • 14% Opt for Several Smaller Meals
  • 18% Frequently Eat Sweets
  • Snack Cups for Seniors?
  • 10% Prefer Salty Snacks
  • 27% Eat What They Like, Regardless
  • 20% See Nothing Wrong with Indulging
  • Table 6-1: Usage Rates for Selected Snack Product Classifications: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
  • Table 6-2: Demographic Characteristics Favoring Use of Crackers, 2003 (U.S. households without children)
  • Table 6-3: Usage Rates for Crackers: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
  • Table 6-4: Demographic Characteristics Favoring Use of Potato Chips, 2003 (U.S. households without children)
  • Table 6-5: Usage Rates for Potato Chips: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
  • Table 6-6: Usage Rates for Candy: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
  • Table 6-7: Demographic Characteristics Favoring Use of Popcorn, 2003 (U.S. households without children)
  • Table 6-8: Usage Rates for Popcorn: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
  • Table 6-9: Demographic Characteristics Favoring Use of Nuts, 2003 (U.S. households without children)
  • Table 6-10: Usage Rates for Nuts: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
  • Table 6-11: Demographic Characteristics Favoring Use of Cookies, 2003 (U.S. households without children)
  • Table 6-12: Usage Rates for Cookies: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
  • Table 6-13: Demographic Characteristics Favoring Use of Corn/Tortilla Chips or Cheese Snacks, 2003 (U.S. households without children)
  • Table 6-14: Usage Rates for Corn/Tortilla Chips and Cheese Snacks: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
  • Table 6-15: Demographic Characteristics Favoring Use of Pudding, 2003 (U.S. households without children)
  • Table 6-16: Usage Rates for Pudding: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
  • Table 6-17: Demographic Characteristics Favoring Use of Flavored Gelatin, 2003 (U.S. households without children)
  • Table 6-18: Usage Rates for Flavored Gelatin: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
  • Table 6-19: Demographic Characteristics Favoring Use of Pretzels, 2003 (U.S. households without children)
  • Table 6-20: Usage Rates for Pretzels: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
  • Table 6-21: Demographic Characteristics Favoring Use of Frozen Novelty Treats, 2003 (U.S. households without children)
  • Table 6-22: Usage Rates for Frozen Novelty Treats: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
  • Table 6-23: Demographic Characteristics Favoring Use of Yogurt, 2003 (U.S. households without children)
  • Table 6-24: Usage Rates for Yogurt: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
  • Table 6-25: Demographic Characteristics Favoring Use of Snack Cakes, 2003 (U.S. households without children)
  • Table 6-26: Usage Rates for Snack Cakes: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
  • Table 6-27: Demographic Characteristics Favoring Use of Nutritional Snacks, 2003 (U.S. households without children)
  • Table 6-28: Usage Rates for Nutritional Snacks: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
  • Table 6-29: Demographic Characteristics Favoring Use of Frozen Hot Snacks, 2003 (U.S. households without children)
  • Table 6-30: Usage Rates for Frozen Hot Snacks: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
  • Table 6-31: Demographic Characteristics Favoring Use of Meat Snacks and Beef Jerky, 2003 (U.S. households without children)
  • Table 6-32: Usage Rates for Meat Snacks and Beef Jerky: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)
  • Table 6-33: Demographic Characteristics Favoring Use of Energy/Diet Snacks & Bars, 2003 (U.S. households without children)
  • Table 6-34: Usage Rates for Energy/Diet Snacks & Bars: U.S. Households Overall vs. U.S. Households Without Children, 2003 (percent)

Chapter 7: Consumer Patterns: Households With Children

  • Introduction to Simmons Survey
  • Potato Chips at 92% Penetration
  • Usage Rates Skew Higher
  • Shortfall in Nutritional Snacks
  • Baked, Not Low-Fat, for Potato Chips
  • Comfort Flavors in Crackers for Kids
  • Further Fragmentation in Cookies
  • Teen Spirit and Popcorn Consumption
  • Teenagers and Candy Orthodoxy
  • Younger Kids for Chips and Cheese Snacks
  • Distinctive Demographics for Nutritional Snacks
  • Kids and Consumer Power
  • 12% “Agree a Lot” That Kids Impact Brand Choices
  • 7% Find Non-Essential Kids’ Requests Difficult to Resist
  • Table 7-1: Usage Rates for Selected Snack Product Classifications: U.S. Households Overall vs. U.S. Households With Children, 2003 (percent)
  • Table 7-2: Usage Rates for Potato Chips: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
  • Table 7-3: Demographic Characteristics Favoring Use of Crackers, 2003 (U.S. households with children)
  • Table 7-4: Usage Rates for Crackers: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
  • Table 7-5: Usage Rates for Cookies: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
  • Table 7-6: Usage Rates for Popcorn: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
  • Table 7-7: Demographic Characteristics Favoring Use of Candy, 2003 (U.S. households with children)
  • Table 7-8: Usage Rates for Candy: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
  • Table 7-9: Usage Rates for Corn/Tortilla Chips and Cheese Snacks: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
  • Table 7-10: Demographic Characteristics Favoring Use of Pudding, 2003 (U.S. households with children)
  • Table 7-11: Usage Rates for Pudding: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
  • Table 7-12: Demographic Characteristics Favoring Use of Frozen Novelty Treats, 2003 (U.S. households with children)
  • Table 7-13: Usage Rates for Frozen Novelty Treats: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
  • Table 7-14: Demographic Characteristics Favoring Use of Flavored Gelatin, 2003 (U.S. households with children)
  • Table 7-15: Usage Rates for Flavored Gelatin: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
  • Table 7-16: Demographic Characteristics Favoring Use of Snack Cakes, 2003 (U.S. households with children)
  • Table 7-17: Usage Rates for Snack Cakes: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
  • Table 7-18: Demographic Characteristics Favoring Use of Nuts, 2003 (U.S. households with children)
  • Table 7-19: Usage Rates for Nuts: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
  • Table 7-20: Demographic Characteristics Favoring Use of Pretzels, 2003 (U.S. households with children)
  • Table 7-21: Usage Rates for Pretzels: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
  • Table 7-22: Demographic Characteristics Favoring Use of Frozen Hot Snacks, 2003 (U.S. households with children)
  • Table 7-23: Usage Rates for Frozen Hot Snacks: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
  • Table 7-24: Demographic Characteristics Favoring Use of Yogurt, 2003 (U.S. households with children)
  • Table 7-25: Usage Rates for Yogurt: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
  • Table 7-26: Demographic Characteristics Favoring Use of Meat Snacks and & Jerky, 2003 (U.S. households with children)
  • Table 7-27: Usage Rates for Meat Snacks & Beef Jerky: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)
  • Table 7-28: Demographic Characteristics Favoring Use of Nutritional Snacks, 2003 (U.S. households with children)
  • Table 7-29: Usage Rates for Nutritional Snacks: U.S. Households Overall vs. U.S. Households With Children by Age Bracket, 2003 (percent)

Chapter 8: Marketing and New Product Trends

  • Competitive Overview
  • Brand Flexing
  • Health and Natural
  • Fortified and Nutraceutical
  • Cashing In On Low Carb
  • Other Lows
  • The Trans-Fat Front
  • Nutrition Plus Taste
  • Portable Packaging
  • Rigid Packaging
  • Mini Mania
  • Indulgence and Decadence
  • Caramel Mania

  • A Kiss of Sweet
  • Bold Flavors
  • Extreme, Novelty, and Interactive Products
  • License to Sell
  • Co-branding
  • Tracking the Customer
  • Table 8-1: U.S. Snack Food Market: Selected New Product Introductions from Leading Marketers, 2003-May 2004

    Chapter 9: Looking Ahead

    • Trends and Opportunities
      • The Opportunity
      • The Crisis
      • The Message
      • The Response
      • The Slogan
      • Product Periscope: Sweet Snacks
      • Product Periscope: Salty Snacks
      • Innovation and Packaging
      • Reaching the Hispanic Consumer
      • On the Market?

      Appendix: Addresses of Selected Marketers