Snack Food Nutrition Trends: Pulses, Vegetables, and Grains in Salty Snacks and Crackers

CHAPTER 1 EXECUTIVE SUMMARY

SCOPE & METHODOLOGY

KEY MARKET DRIVERS

THE ALTERNATIVE INGREDIENT SNACK MARKET & FORECAST

Figure 1-1 Alternative Ingredient Market & Forecast, 2015–2019 (million $)

Alternative Vegetables Fastest-Growing Category

Chickpeas, Vegetable Blends Key Growth Subcategories

THE MARKETERS

Top Companies Specialize When Marketing Ingredients

Key Marketers by Alternative Ingredient Category

MARKETING TRENDS

Mondelēz Launches First New Snack Brand in Over a Decade

DEMOGRAPHIC TRENDS

GROCERY STORES TOP CHANNEL DESPITE YOUNGER SHOPPERS

CHAPTER 2 ALTERNATIVE INGREDIENT SNACK TRENDS

KEY POINTS

SCOPE

Figure 2-1 Alternate Ingredient Snack Coverage of the Salty Snack & Cracker Segments

Definitions and Terms

METHODOLOGY

CHICKPEAS, VEGETABLE BLENDS KEY GROWTH SUBCATEGORIES

FLAVOR/TEXTURE VARIETY KEY REASON FOR BUYING

Figure 2-2 Reasons for Buying Alternative Ingredient Snacks, 2016 (percent)

DRIVERS FOR ALTERNATIVE INGREDIENT SNACK SALES

Increased Health Awareness in Snackers

Figure 2-3 Response to “I Usually Only Snack on Healthy Foods,” 2006–2016 (percent)

Young Families with Children

Millennials and Gen X

FORECAST

CHAPTER 3 THE MARKET

KEY POINTS

SALTY SNACK SEGMENT LEADS ALTERNATIVE INGREDIENT SNACK SALES

Pulse, Alternative Vegetable & Grain Snacks Outpace Market for Growth

ALTERNATIVE VEGETABLES ARE FASTEST-GROWING CATEGORY

Figure 3-1 Alternative Ingredient Salty Snacks & Crackers: By Ingredient Category, 2016 (percent)

ALTERNATIVE INGREDIENT SNACK SKUS STRUGGLE TO BREAK $1M SALES BARRIER

Figure 3-2 IRI MULO-Tracked Snack SKUs by Sales Bracket, 2015/2016 (percent)

SKU Histogram Analysis by Alternative Ingredient Category

Figure 3-3 MULO-Tracked Salty Snack SKUs by Sales Bracket, 2015/2016 (percent)

Figure 3-4 IRI MULO-Tracked Cracker SKUs by Sales Bracket, 2015/2016 (percent)

CHAPTER 4 THE MARKETERS

KEY POINTS

A NOTE ON RANKINGS

TOP ALTERNATIVE INGREDIENT SNACK MARKETERS

Top Companies Specialize When Marketing Ingredients

TOP MARKETERS OF ALTERNATIVE INGREDIENT SALTY SNACKS

TOP MARKETERS OF ALTERNATIVE INGREDIENT CRACKERS

KEY MARKETERS BY ALTERNATIVE INGREDIENT CATEGORY

Key Marketers of Vegetable-Based Salty Snacks & Crackers

Key Marketers of Pulse-Based Salty Snacks & Crackers

Key Marketers of Grain-Based Salty Snacks & Crackers

CHAPTER 5 MARKETING & NEW PRODUCT TRENDS

KEY POINTS

MARKETING ALTERNATE INGREDIENT SNACKS

Figure 5-1 Boulder Canyon Authentic Foods’ Lentil Carrot Quinoa Crisps

Figure 5-2 Pulse Tortilla Chips from RW Garcia

Mondelēz Launches First New Snack Brand in Over a Decade

Figure 5-3 Nabisco The Chickpea One Garlic & Herb GOOD THiNS from Mondelēz

BFY Brands Starts a Rebellion

Figure 5-4 Our Little Rebellion Bean Crisps from BFY Holdings

NEW PULSE-BASED SNACKS

Figure 5-6 Brami’s Snacking Lupini Beans

Figure 5-5 Ancient Series of Lentil Chips from The Daily Crave

Puffing up Pulses

Figure 5-7 Hippeas’ Vegan White Cheddar Organic Chickpea Puffs

NEW ALTERNATIVE VEGETABLE-BASED SNACKS

Figure 5-8 Veggie Pretzels from Good Health

Figure 5-9 RW Garcia 3 Seed Gluten Free Crackers

Seaweed & Kale Headline Many New Snacks

Figure 5-10 Annie Chun’s Seaweed Crisps from CJ Foods

Figure 5-11 Simply 7 Sea Salt Kale Chips

Wild and Crazy New Veggies

Figure 5-12 CannaPuffs with THC from Americanna

Figure 5-13 Farmhouse Culture’s Dill Pickle Kraut Krisps

NEW ALTERNATIVE GRAIN-BASED SNACKS

Figure 5-14 Special K Sea Salt Original Multigrain Crackers with Quinoa from Kellogg

Figure 5-15 Quinoa Puffs by I Heart Keenwah

Figure 5-16 Kracklin’ Kamut from Kamut International

CHAPTER 6 RETAIL & DEMOGRAPHIC TRENDS

KEY POINTS

WHOLE GRAIN & MULTIGRAIN SNACKS MOST POPULAR

Figure 6-1 Types of Alternative Ingredient Snacks Eaten in Last 30 Days, 2016 (percent)

ALTERNATIVE INGREDIENT SNACKS APPEAL TO YOUNGER CROWD

CHILDREN IN HOUSEHOLD A MAJOR FACTOR

Figure 6-2 Types of Alternative Ingredient Snacks Purchased in Last 30 Days: By Presence of Children in Household, 2016 (percent)

MEN MORE LIKELY TO EAT ALTERNATIVE INGREDIENT SNACKS

Figure 6-3 Types of Alternative Ingredient Snacks Purchased in Last 30 Days: By Gender, 2016 (percent)

ETHNIC BACKGROUND LESS IMPORTANT FOR SNACK PREFERENCE

GROCERY STORES STILL PRIMARY SOURCE FOR ALTERNATIVE INGREDIENT SNACKS

Figure 6-4 Dollar Share of Alternative Ingredient Snack Sales by Retail Channel, 2016 (percent)

Younger Generations Eschew Grocery, Prefer Convenience & Natural Channels

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