Snack Food Nutrition Trends: Pulses, Vegetables, and Grains in Salty Snacks and Crackers

Jan 20, 2017
83 Pages - Pub ID: LA15167573
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Snack Food Nutrition Trends: Pulses, Vegetables, and Grains in Salty Snacks and Crackers



Families with children and the younger generational cohorts are driving the market for alternative ingredient snacks. Sales of these snacks within salty snacks and crackers were robust in 2016, growing 5.2% in the year and outpacing overall sales growth in these two snack segments. Vegetable-based snacks (not including potato) has been the fastest growing category, followed by pulse-based snacks. Sales of alternative grain formulation snacks were flat, despite whole grain and multigrain snack formulations being the most popular types of alternative ingredient snacks with consumers. The use of specific vegetables in formulations and marketing such as sweet potato and spinach are popular, but far outnumbered by the number of products that simply call out the use of vegetables (or “veggies”) to promote a better-for-you snacking product. Generic “bean” formulations are also popular, but chickpea-based snacks are the fastest growing subcategory for pulse-based snacks.

Growth of the alternative ingredient snack market will remain moderate to strong over the next three years through 2019, with a compound annual growth rate (CAGR) of 6.2% to reach sales of $1,700 million. The increase in number of snackers looking for a healthier alternative will be a strong driver for the market, as will the continued interest in snacks offering flavor and texture variety, which alternative ingredient snacks offer.

What You’ll Get in This Report

Snack Food Nutrition Trends: Pulses, Vegetables, and Grains in Salty Snacks and Crackers provides an in depth analysis of alternative ingredient snack products and sales through all channels in the U.S. market, focusing on the key categories of snacks driving the market and highlighting sales trends. The report covers sales of salty snacks and crackers containing pulses such as beans, chickpeas, lentils, and peas, vegetables such as sweet potato, spinach, and kale, and notable grain ingredient formulations such as whole grain, multigrain, and ancient grains. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Report Methodology

The information in Snack Food Nutrition Trends: Pulses, Vegetables, and Grains in Salty Snacks and Crackers was obtained from primary datasets including IRI’s Infoscan from its multi-outlet (MULO)-tracked point of sale data, consumer survey data compiled by Packaged Facts’ own National Consumer Survey and from Simmons’ National Consumer Survey. Other primary research includes interviews with snack experts, on-site examination of retail and service provider venues, and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications, company profiles, and Packaged Facts’ own extensive food & beverage research database and report collection.
CHAPTER 1 EXECUTIVE SUMMARY
SCOPE & METHODOLOGY
KEY MARKET DRIVERS
THE ALTERNATIVE INGREDIENT SNACK MARKET & FORECAST
Figure 1-1 Alternative Ingredient Market & Forecast, 2015–2019 (million $)
Alternative Vegetables Fastest-Growing Category
Chickpeas, Vegetable Blends Key Growth Subcategories
THE MARKETERS
Top Companies Specialize When Marketing Ingredients
Key Marketers by Alternative Ingredient Category
MARKETING TRENDS
Mondelēz Launches First New Snack Brand in Over a Decade
DEMOGRAPHIC TRENDS
GROCERY STORES TOP CHANNEL DESPITE YOUNGER SHOPPERS
CHAPTER 2 ALTERNATIVE INGREDIENT SNACK TRENDS
KEY POINTS
SCOPE
Figure 2-1 Alternate Ingredient Snack Coverage of the Salty Snack & Cracker Segments
Definitions and Terms
METHODOLOGY
CHICKPEAS, VEGETABLE BLENDS KEY GROWTH SUBCATEGORIES
FLAVOR/TEXTURE VARIETY KEY REASON FOR BUYING
Figure 2-2 Reasons for Buying Alternative Ingredient Snacks, 2016 (percent)
DRIVERS FOR ALTERNATIVE INGREDIENT SNACK SALES
Increased Health Awareness in Snackers
Figure 2-3 Response to “I Usually Only Snack on Healthy Foods,” 2006–2016 (percent)
Young Families with Children
Millennials and Gen X
FORECAST
CHAPTER 3 THE MARKET
KEY POINTS
SALTY SNACK SEGMENT LEADS ALTERNATIVE INGREDIENT SNACK SALES
Pulse, Alternative Vegetable & Grain Snacks Outpace Market for Growth
ALTERNATIVE VEGETABLES ARE FASTEST-GROWING CATEGORY
Figure 3-1 Alternative Ingredient Salty Snacks & Crackers: By Ingredient Category, 2016 (percent)
ALTERNATIVE INGREDIENT SNACK SKUS STRUGGLE TO BREAK $1M SALES BARRIER
Figure 3-2 IRI MULO-Tracked Snack SKUs by Sales Bracket, 2015/2016 (percent)
SKU Histogram Analysis by Alternative Ingredient Category
Figure 3-3 MULO-Tracked Salty Snack SKUs by Sales Bracket, 2015/2016 (percent)
Figure 3-4 IRI MULO-Tracked Cracker SKUs by Sales Bracket, 2015/2016 (percent)
CHAPTER 4 THE MARKETERS
KEY POINTS
A NOTE ON RANKINGS
TOP ALTERNATIVE INGREDIENT SNACK MARKETERS
Top Companies Specialize When Marketing Ingredients
TOP MARKETERS OF ALTERNATIVE INGREDIENT SALTY SNACKS
TOP MARKETERS OF ALTERNATIVE INGREDIENT CRACKERS
KEY MARKETERS BY ALTERNATIVE INGREDIENT CATEGORY
Key Marketers of Vegetable-Based Salty Snacks & Crackers
Key Marketers of Pulse-Based Salty Snacks & Crackers
Key Marketers of Grain-Based Salty Snacks & Crackers
CHAPTER 5 MARKETING & NEW PRODUCT TRENDS
KEY POINTS
MARKETING ALTERNATE INGREDIENT SNACKS
Figure 5-1 Boulder Canyon Authentic Foods’ Lentil Carrot Quinoa Crisps
Figure 5-2 Pulse Tortilla Chips from RW Garcia
Mondelēz Launches First New Snack Brand in Over a Decade
Figure 5-3 Nabisco The Chickpea One Garlic & Herb GOOD THiNS from Mondelēz
BFY Brands Starts a Rebellion
Figure 5-4 Our Little Rebellion Bean Crisps from BFY Holdings
NEW PULSE-BASED SNACKS
Figure 5-6 Brami’s Snacking Lupini Beans
Figure 5-5 Ancient Series of Lentil Chips from The Daily Crave
Puffing up Pulses
Figure 5-7 Hippeas’ Vegan White Cheddar Organic Chickpea Puffs
NEW ALTERNATIVE VEGETABLE-BASED SNACKS
Figure 5-8 Veggie Pretzels from Good Health
Figure 5-9 RW Garcia 3 Seed Gluten Free Crackers
Seaweed & Kale Headline Many New Snacks
Figure 5-10 Annie Chun’s Seaweed Crisps from CJ Foods
Figure 5-11 Simply 7 Sea Salt Kale Chips
Wild and Crazy New Veggies
Figure 5-12 CannaPuffs with THC from Americanna
Figure 5-13 Farmhouse Culture’s Dill Pickle Kraut Krisps
NEW ALTERNATIVE GRAIN-BASED SNACKS
Figure 5-14 Special K Sea Salt Original Multigrain Crackers with Quinoa from Kellogg
Figure 5-15 Quinoa Puffs by I Heart Keenwah
Figure 5-16 Kracklin’ Kamut from Kamut International
CHAPTER 6 RETAIL & DEMOGRAPHIC TRENDS
KEY POINTS
WHOLE GRAIN & MULTIGRAIN SNACKS MOST POPULAR
Figure 6-1 Types of Alternative Ingredient Snacks Eaten in Last 30 Days, 2016 (percent)
ALTERNATIVE INGREDIENT SNACKS APPEAL TO YOUNGER CROWD
CHILDREN IN HOUSEHOLD A MAJOR FACTOR
Figure 6-2 Types of Alternative Ingredient Snacks Purchased in Last 30 Days: By Presence of Children in Household, 2016 (percent)
MEN MORE LIKELY TO EAT ALTERNATIVE INGREDIENT SNACKS
Figure 6-3 Types of Alternative Ingredient Snacks Purchased in Last 30 Days: By Gender, 2016 (percent)
ETHNIC BACKGROUND LESS IMPORTANT FOR SNACK PREFERENCE
GROCERY STORES STILL PRIMARY SOURCE FOR ALTERNATIVE INGREDIENT SNACKS
Figure 6-4 Dollar Share of Alternative Ingredient Snack Sales by Retail Channel, 2016 (percent)
Younger Generations Eschew Grocery, Prefer Convenience & Natural Channels

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