Sleep Management in the U.S.: Consumer Strategies

 
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Published Feb 17, 2017 | 117 Pages | Pub ID: LA5916754

Sleep Management in the U.S.: Consumer Strategies

Understanding how consumers treat and manage sleep disturbances and disorders is fundamental to market participants’ product and marketing strategies: it reveals troubled sleepers’ relationships with and among key market constituents. These relationships span a gamut of traditional and alternative healthcare practitioners, and prescription and non-prescription drugs, as well as vitamins and supplements, health care and retail products, diet and health and more. The relationships are informed by not only who and what troubled sleepers choose to treat their sleep problems but also by their attitudes towards those constituents, as well as changes in these relationships over time.

Sleep Management in the U.S.: Consumer Strategies provides industry participants with an organized, insight-driven roadmap to navigating consumers’ sleep treatment and management strategies, helping to leverage market opportunity. The report focuses on how adults approach and treat sleep disturbances and sleep disorders, emphasizing consumer survey analysis, including trends over time. The report studies two distinct groups: “troubled sleepers” and adults who have specific sleep conditions/disorders. Demographic analysis of these groups is woven into report analysis.

Content is further segmented by source of sleep disorder diagnosis (self-diagnosis vs. professional diagnosis) and by sleep treatment methods and reported relief per each method used. Content is also segmented according to consumer attitudes and behaviors toward a range of topics pertinent to sleep treatment and management. The report also analyses the relationship of sleep disturbances and disorders to other variables, such as frequency of sleep disturbance, severity of condition/disorder, hours of sleep per night.

To assess chosen sleep treatment methods and outcomes, the report studies respondents’ preferred approach to managing their sleep problem, as well as the variety of methods adults choose to treat their sleep problem. By segment, these methods include prescription drugs, by type; non-prescription drugs, by type; health professional treatments, by type; vitamins and supplements, by type; and food, vitamin and home treatments, by type; and health professional products and retail products, by type. In each case, method of use and obtainment of relief are analysed.

Content segmented by troubled sleepers’ attitudes and behaviors includes:
  • Quality of life, health and diet and weight management attitudes
  • Approaches to pain and illness
  • Attitudes toward prescription and non-prescription medication
  • Drug marketing and packaging
  • Doctor relationships
  • Health information gathering and assessment
  • Attitudes toward alternative and homeopathic medicine
  • Interest in homeopathic and functional pain medication

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        •   Quality of Life Attitudes: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016

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        •   Diet and Nutrition Attitudes: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016

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        •   Exercise and Weight Management Attitudes: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016
        •   Average BMI, by Hours Slept, Snoring Frequency, Snorting Frequency and Sleep Disorder Diagnosis, 2007-2008

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        •   Average Hours Slept Per Night, by Percent and Population, 2016

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        •   Percentage of Adults Who Told Doctor They Have Trouble Sleeping vs. Told by Doctor They Have Sleeping Disorder, 2013-2014

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        •   Percent of Adults Who Have Trouble Sleeping at Least Once a Week: Sleep Attribute, by Percent and Population, 2016

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        •   Frequency of Having Trouble Sleeping Per Month, by Sleep Attribute, 2016

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      •   Adults Who Have Been Told by Doctor They Have Sleeping Disorder, by Type of Disorder, 2007-2008

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        •   Prevalence of Insomnia/Sleep Disorder and Snoring/Sleep Apnea, 2007-2016

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        •   Prevalence of Insomnia/Sleep Disorder and Snoring/Sleep Apnea, by Severity, 2007-2016

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        •   Prevalence of Sleep Conditions: Percent and Population, by Type, 2016
        •   Prevalence of Sleep Conditions, by Type: Share of Self-Diagnosed vs. Health Professional Diagnosed, 2016

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        •   Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea Sufferers, by Other Illness/Condition Suffered, 2016

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        •   Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea Sufferers, by Demographic, 2016
        •   Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea Sufferers: Gender by Generation, 2016

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      •   How Consumers Respond to Pain and Sickness: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016

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      •   Preferred Approach to Managing Sleep Problem, 2016

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        •   Preferred Approach to Managing Sleep Problem: Troubled Sleepers vs. Insomnia Sufferers, by Source of Diagnosis, 2016
        •   Preferred Approach to Managing Sleep Problem: Night Wakers, by Weekly Frequency of Disturbance, 2016
        •   Preferred Approach to Managing Sleep Problem: Early Wakers, by Weekly Frequency of Disturbance, 2016
        •   Preferred Approach to Managing Sleep Problem: Troubled Sleepers vs. Sleep Apnea Sufferers, by Source of Diagnosis, 2016
        •   Preferred Approach to Managing Sleep Problem: Snorers, by Weekly Snoring Frequency, 2016
        •   Preferred Approach to Managing Sleep Problem: Snorters, by Weekly Snorting Frequency, 2016

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        •   Attitudes Toward Their Doctor: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016

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        •   Doctor Medication Recommendations: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016

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        •   Doctor as Guide and Information Source: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016

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        •   Alternative Medicine and Homeopathic Medicine Attitudes: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016

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      •   Attitudes Toward Prescription and Non-Prescription Medicine: Adults with Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea 2016

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        •   Attitudes Toward Drug Packaging and Pharmaceutical Company Information: Adults with Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea 2016

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      •   Prevalence of Treating Sleep Problem with Prescription and Non-Prescription Medication: Troubled Sleepers vs. Insomnia Sufferers, by Source of Diagnosis, 2016
      •   Prevalence of Treating Sleep Problem with Prescription and Non-Prescription Medication: Troubled Sleepers vs. Sleep Apnea Sufferers, by Source of Diagnosis, 2016
      •   Usage and Frequency of Use of Pills to Help Sleep, by Gender, 2007-2008
      •   Usage and Frequency of Use of Pills to Help Sleep, by Gender and Age, 2007-2008
      •   Usage and Frequency of Use of Pills to Help Sleep, by Doctor Diagnosed Sleep Disorder, 2007-2008

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        •   Prescription Medication: Used to Treat Sleep Problem and Relief from Problem, 2016
        •   Prevalence of Treating Sleep Problem with Prescription Medication, by Type/Brand, 2016

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        •   Ambien and Lunesta Usage, 2009-2016

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        •   Concerta Usage, 2009-2016

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        •   Sleeping Remedy Sales: Top Brands, 2015-2016

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        •   Non-Prescription Medication: Used to Treat Sleep Problem and Relief from Problem, 2016

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        •   Prevalence of Using Non-Prescription Headache/Pain Reliever for Sleeplessness, 2007-2016

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        •   OTC vs. Rx Drug Use: Insomnia/Sleep Disorder and Snoring/Sleep Apnea, 2007-2016
        •   Insomnia/Sleep Disorder Sufferers: Type of Medication Taken for Condition, by Demographic, 2016
        •   Type of Health Conditions Suffered: Insomnia/Sleep Disorder Sufferers, by Type of Medication Taken for Insomnia/Sleep Disorder, 2016
        •   Snoring/Sleep Apnea Sufferers: Have Condition vs. Take Prescription for Condition, by Demographic, 2016
        •   Type of Health Conditions Suffered: Snoring/Sleep Apnea Sufferers vs. Snoring/Sleep Apnea Prescription Drug Users, 2016

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      •   How Consumers Treat Sleep Problem, by Behavioral Method, 2016

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        •   How Consumers Treat Sleep Problem, by Behavioral Method: Troubled Sleepers vs. Insomnia Sufferers, by Source of Diagnosis, 2016

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        •   How Consumers Treat Sleep Problem, by Behavioral Method: Troubled Sleepers vs. Sleep Apnea Sufferers, by Source of Diagnosis, 2016

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      •   How Consumers Treat Sleep Problem: Beverages, Vitamins and Supplements, and Natural Sleep Aids, 2016

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        •   Attitudes Toward Vitamins: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016

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        •   Attitudes Toward Vitamins: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016

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      •   How Consumers Treat Sleep Problem: Health Professional Treatments, 2016
      •   How Consumers Treat Sleep Problem: Health Professional Treatments, Troubled Sleepers vs. Insomnia Sufferers, by Source of Diagnosis, 2016
      •   How Consumers Treat Sleep Problem: Health Professional Treatments, Troubled Sleepers vs. Sleep Apnea Sufferers, by Source of Diagnosis, 2016

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      •   How Consumers Treat Sleep Problem: Health Professional Products and Retail Products, 2016
      •   How Consumers Treat Sleep Problem: Health Professional Products and Retail Products, Troubled Sleepers vs. Insomnia Sufferers, by Source of Diagnosis, 2016
      •   How Consumers Treat Sleep Problem: Health Professional Products and Retail Products, Troubled Sleepers vs. Sleep Apnea Sufferers, by Source of Diagnosis, 2016

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