Sleep Management in the U.S.: Consumer Strategies

Feb 17, 2017
117 Pages - Pub ID: LA5916754
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Sleep Management in the U.S.: Consumer Strategies

Understanding how consumers treat and manage sleep disturbances and disorders is fundamental to market participants’ product and marketing strategies: it reveals troubled sleepers’ relationships with and among key market constituents. These relationships span a gamut of traditional and alternative healthcare practitioners, and prescription and non-prescription drugs, as well as vitamins and supplements, health care and retail products, diet and health and more. The relationships are informed by not only who and what troubled sleepers choose to treat their sleep problems but also by their attitudes towards those constituents, as well as changes in these relationships over time.

Sleep Management in the U.S.: Consumer Strategies provides industry participants with an organized, insight-driven roadmap to navigating consumers’ sleep treatment and management strategies, helping to leverage market opportunity. The report focuses on how adults approach and treat sleep disturbances and sleep disorders, emphasizing consumer survey analysis, including trends over time. The report studies two distinct groups: “troubled sleepers” and adults who have specific sleep conditions/disorders. Demographic analysis of these groups is woven into report analysis.

Content is further segmented by source of sleep disorder diagnosis (self-diagnosis vs. professional diagnosis) and by sleep treatment methods and reported relief per each method used. Content is also segmented according to consumer attitudes and behaviors toward a range of topics pertinent to sleep treatment and management. The report also analyses the relationship of sleep disturbances and disorders to other variables, such as frequency of sleep disturbance, severity of condition/disorder, hours of sleep per night.

To assess chosen sleep treatment methods and outcomes, the report studies respondents’ preferred approach to managing their sleep problem, as well as the variety of methods adults choose to treat their sleep problem. By segment, these methods include prescription drugs, by type; non-prescription drugs, by type; health professional treatments, by type; vitamins and supplements, by type; and food, vitamin and home treatments, by type; and health professional products and retail products, by type. In each case, method of use and obtainment of relief are analysed.

Content segmented by troubled sleepers’ attitudes and behaviors includes:
  • Quality of life, health and diet and weight management attitudes
  • Approaches to pain and illness
  • Attitudes toward prescription and non-prescription medication
  • Drug marketing and packaging
  • Doctor relationships
  • Health information gathering and assessment
  • Attitudes toward alternative and homeopathic medicine
  • Interest in homeopathic and functional pain medication
CHAPTER 1: EXECUTIVE SUMMARY
REPORT SUMMARY
Introduction and overview
Troubled sleepers and sleep disorders
Sleep treatment management
Drug treatment methods and outcomes
Non-drug treatment methods and outcomes
CHAPTER 2: INTRODUCTION AND OVERVIEW
PREVALENCE
CONSEQUENCES
In dollar terms, the consequences are also high.
MAJOR SLEEP DISORDERS
Insomnia
Narcolepsy
Restless legs syndrome
Sleep apnea
Snoring
LIVING WITH SLEEP DISORDERS
Quality of life: diminished personal agency resuscitated by medication
Table 2-1: Quality of Life Attitudes: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016
Health and diet: underappreciated but waiting for its moment?
Table 2-2: Diet and Nutrition Attitudes: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016
Exercise and weight management: pain points that require attention and provide opportunity
Table 2-3: Exercise and Weight Management Attitudes: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016
Table 2-4: Average BMI, by Hours Slept, Snoring Frequency, Snorting Frequency and Sleep Disorder Diagnosis, 2007-2008
CHAPTER 3: TROUBLED SLEEPERS AND SLEEP DISORDERS
HAVING TROUBLE SLEEPING: LET ME COUNT THE WAYS
Hours slept: a barometer for healthy sleep
Table 3-1: Average Hours Slept Per Night, by Percent and Population, 2016
Quality sleep, please
Table 3-2: Percentage of Adults Who Told Doctor They Have Trouble Sleeping vs. Told by Doctor They Have Sleeping Disorder, 2013-2014
Troubled sleepers
Table 3-3: Percent of Adults Who Have Trouble Sleeping at Least Once a Week: Sleep Attribute, by Percent and Population, 2016
Frequency of having trouble sleeping
Table 3-4: Frequency of Having Trouble Sleeping Per Month, by Sleep Attribute, 2016
SLEEP DISORDERS
Table 3-5: Adults Who Have Been Told by Doctor They Have Sleeping Disorder, by Type of Disorder, 2007-2008
Prevalence: 10-year trending
Table 3-6: Prevalence of Insomnia/Sleep Disorder and Snoring/Sleep Apnea, 2007-2016
Degree of severity: 10-year trending
Table 3-7: Prevalence of Insomnia/Sleep Disorder and Snoring/Sleep Apnea, by Severity, 2007-2016 41
Major sleep disorders
Table 3-8: Prevalence of Sleep Conditions: Percent and Population, by Type, 2016
Table 3-9: Prevalence of Sleep Conditions, by Type: Share of Self-Diagnosed vs. Health Professional Diagnosed, 2016
High degree of comorbidity
Table 3-10: Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea Sufferers, by Other Illness/Condition Suffered, 2016
Target audience differs by sleep disorder
Table 3-11: Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea Sufferers, by Demographic, 2016
Table 3-12: Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea Sufferers: Gender by Generation, 2016 49
CHAPTER 4: SLEEP TREATMENT MANAGEMENT
INTRODUCTION
RESPONDING TO PAIN AND SICKNESS
Table 4-1: How Consumers Respond to Pain and Sickness: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016
CONSUMERS’ PREFERRED APPROACH TO MANAGING THEIR SLEEP PROBLEMS
Table 4-2: Preferred Approach to Managing Sleep Problem, 2016
Preferred approaches to managing sleep, by sleep disorder
Table 4-3: Preferred Approach to Managing Sleep Problem: Troubled Sleepers vs. Insomnia Sufferers, by Source of Diagnosis, 2016
Table 4-4: Preferred Approach to Managing Sleep Problem: Night Wakers, by Weekly Frequency of Disturbance, 2016
Table 4-5: Preferred Approach to Managing Sleep Problem: Early Wakers, by Weekly Frequency of Disturbance, 2016
Table 4-6: Preferred Approach to Managing Sleep Problem: Troubled Sleepers vs. Sleep Apnea Sufferers, by Source of Diagnosis, 2016
Table 4-7: Preferred Approach to Managing Sleep Problem: Snorers, by Weekly Snoring Frequency, 2016
Table 4-8: Preferred Approach to Managing Sleep Problem: Snorters, by Weekly Snorting Frequency, 2016
The doctor visit
Sleep Management in the U.S.
February 2017 © Packaged Facts iii
Table 4-9: Attitudes Toward Their Doctor: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016
Patient attitudes toward doctor recommendations for medication
Table 4-10: Doctor Medication Recommendations: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016
Patient attitudes toward doctors as guide and information source
Table 4-11: Doctor as Guide and Information Source: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016
Attitudes toward alternative and homeopathic medicine
Table 4-12: Alternative Medicine and Homeopathic Medicine Attitudes: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016
CHAPTER 5: DRUG TREATMENT METHODS AND OUTCOMES
ATTITUDES TOWARD PRESCRIPTION AND NON-PRESCRIPTION MEDICINE
Table 5-1: Attitudes Toward Prescription and Non-Prescription Medicine: Adults with Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea 2016
Attitudes toward drug packaging and pharmaceutical company information
Table 5-2: Attitudes Toward Drug Packaging and Pharmaceutical Company Information: Adults with Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea 2016
USE OF DRUGS TO TREAT SLEEP PROBLEMS AND DISORDERS
Table 5- 3: Prevalence of Treating Sleep Problem with Prescription and Non-Prescription Medication: Troubled Sleepers vs. Insomnia Sufferers, by Source of Diagnosis, 2016
Table 5-4: Prevalence of Treating Sleep Problem with Prescription and Non-Prescription Medication: Troubled Sleepers vs. Sleep Apnea Sufferers, by Source of Diagnosis, 2016
Table 5-5: Usage and Frequency of Use of Pills to Help Sleep, by Gender, 2007-2008
Table 5-6: Usage and Frequency of Use of Pills to Help Sleep, by Gender and Age, 2007-2008
Table 5-7: Usage and Frequency of Use of Pills to Help Sleep, by Doctor Diagnosed Sleep Disorder, 2007-2008
PRESCRIPTION DRUGS USED FOR USED FOR SLEEP
Table 5-8: Prescription Medication: Used to Treat Sleep Problem and Relief from Problem, 2016
Prevalence of use, by type of drug
Table 5-9: Prevalence of Treating Sleep Problem with Prescription Medication, by Type/Brand, 2016 77
Insomnia analysis: Ambien and Lunesta users: 8-year trending
Table 5-10: Ambien and Lunesta Usage, 2009-2016
Narcolepsy analysis: Concerta users: 8-year trending
Table 5-11: Concerta Usage, 2009-2016
NON-PRESCRIPTION DRUGS USED FOR SLEEP
Sleeping remedy sales by top brands
Table 5-12: Sleeping Remedy Sales: Top Brands, 2015-2016
Non-prescription treatments used/got relief
Table 5-13: Non-Prescription Medication: Used to Treat Sleep Problem and Relief from Problem, 2016
Prevalence: 10-year trending
Table 5-14: Prevalence of Using Non-Prescription Headache/Pain Reliever for Sleeplessness, 2007-2016
PRESCRIPTION VS. NON-PRESCRIPTION DRUG USE, BY SLEEP DISORDER
Insomnia/sleep disorder and snoring/sleep apnea suffers: 10-year trending
Table 5-15: OTC vs. Rx Drug Use: Insomnia/Sleep Disorder and Snoring/Sleep Apnea, 2007-2016
Table 5-16: Insomnia/Sleep Disorder Sufferers: Type of Medication Taken for Condition, by Demographic, 2016
Table 5-17: Type of Health Conditions Suffered: Insomnia/Sleep Disorder Sufferers, by Type of Medication Taken for Insomnia/Sleep Disorder, 2016
Table 5-18: Snoring/Sleep Apnea Sufferers: Have Condition vs. Take Prescription for Condition, by Demographic, 2016
Table 5-19: Type of Health Conditions Suffered: Snoring/Sleep Apnea Sufferers vs. Snoring/Sleep Apnea Prescription Drug Users, 2016
CHAPTER 6: NON-DRUG TREATMENT METHODS AND OUTCOMES
BEHAVIORAL CHANGE METHODS
Table 6-1: How Consumers Treat Sleep Problem, by Behavioral Method, 2016
Insomnia sufferers
Table 6-2: How Consumers Treat Sleep Problem, by Behavioral Method: Troubled Sleepers vs. Insomnia Sufferers, by Source of Diagnosis, 2016
Sleep apnea sufferers
Table 6-3: How Consumers Treat Sleep Problem, by Behavioral Method: Troubled Sleepers vs. Sleep Apnea Sufferers, by Source of Diagnosis, 2016
VITAMINS & SUPPLEMENTS, AND NATURAL SLEEP AIDS
Table 6-4: How Consumers Treat Sleep Problem: Beverages, Vitamins and Supplements, and Natural Sleep Aids, 2016
Vitamins and supplements
Table 6-5: Attitudes Toward Vitamins: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016
Vitamin/supplement usage prevalence among insomnia and sleep apnea sufferers
Table 6-6: Attitudes Toward Vitamins: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016
ALTERNATIVE TREATMENTS
Table 6-7: How Consumers Treat Sleep Problem: Health Professional Treatments, 2016
Table 6-8: How Consumers Treat Sleep Problem: Health Professional Treatments, Troubled Sleepers vs. Insomnia Sufferers, by Source of Diagnosis, 2016
Table 6-9: How Consumers Treat Sleep Problem: Health Professional Treatments, Troubled Sleepers vs. Sleep Apnea Sufferers, by Source of Diagnosis, 2016
HEALTH PROFESSIONAL PRODUCTS AND RETAIL PRODUCTS
Table 6-10: How Consumers Treat Sleep Problem: Health Professional Products and Retail Products, 2016
Table 6-11: How Consumers Treat Sleep Problem: Health Professional Products and Retail Products, Troubled Sleepers vs. Insomnia Sufferers, by Source of Diagnosis, 2016
Table 6-12: How Consumers Treat Sleep Problem: Health Professional Products and Retail Products, Troubled Sleepers vs. Sleep Apnea Sufferers, by Source of Diagnosis, 2016
APPENDIX
CONSUMER SURVEY METHODOLOGY
Survey-specific terms and definitions
GENERATIONS
POPULATION ESTIMATES
RELIEF RATIO
TABLE INDEXES
SLEEP DISORDER CLASSIFICATIONS
Insomnia disorders
Sleep-related breathing disorders
Central disorders of hypersomnolence
Circadian rhythm sleep-wake disorders
Parasomnias
Sleep-related movement disorders
Other sleep disorders
OTHER TERMS AND DEFINITIONS
Abbreviations
Biofeedback
Continuous positive airway pressure
Sleep study

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