Sleep Aid Products in the U.S. Market: Non-Prescription OTC, Natural and Alternative Remedies

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Published Dec 1, 2008 | 220 Pages | Pub ID: LA1812880

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Sleep has finally emerged from the darkness and gained the limelight as a critical American health issue. According to the American Sleep Association, every year approximately 40 million Americans, if not more, are afflicted by chronic, long-term sleep disorders. Restless nights followed by sluggish, anxious days have led a growing number of consumers to seek relief and physical and emotional rejuvenation from a diverse and fragmented market of mainstream and alternative products that aid sleep or relaxation.

As more Americans become aware that sleep is as important as food or exercise, marketers will find greater opportunities for both traditional and alternative sleep aid products. For OTC sleep aids alone, Packaged Facts expects the total market to near the $759 million mark by 2013.

This all new packaged Facts report, Sleep Aid Products in the U.S. Market: Non-Prescription OTC, Natural and Alternative Remedies, is focused on consumer, product and marketplace trends. It takes an in-depth look at sales of over-the-counter (OTC) sleep aids and a snapshot of the more niche natural sleep aid supplements market as a bellwether for the future of the total marketplace. For the purposes of this report, the market consists of products and accessories designed to enhance and aid sleep without a prescription that are easily accessible and usable by the consumer. This encompasses OTC sleep medications—both analgesic and non-analgesic—and herbal supplements intended to aid sleep, as well as accessories such as neck and body pillows, devices such as sound machines and conditioners, sleep masks and earplugs, plus shower and body care products, aromatherapy candles or foods and beverages intended to aid sleep.

Companies profiled in the report include: Avon Products Inc., Chattem, Inc., Glaxo SmithKline, Green Pharmaceuticals Inc., HoMedics, Inc., Johnson & Johnson, NBTY, Inc., and smaller players such as Dream Essentials, Dreamerz Foods, Nature’s Way and SoothSoft Comfort Technology.

Report Methodology

Information for Sleep Aid Products in the U.S. Market: Non-Prescription OTC, Natural and Alternative Remedies was obtained from both primary and secondary sources. Primary research entailed consultation with industry sources and on-site examination of the retail setting. Secondary research entailed gathering data from relevant business sources, including: trade publications and newsletters; government data; current articles in newspapers and trade and consumer magazines; information from industry and non-governmental associations such as The American Psychological Association, The National Sleep Foundation, and The American Sleep Association; annual reports, 10Ks and other financial releases from public companies; and other related Packaged Facts reports.

For the OTC sleep aids mass market, this report covers the sale of products through channels tracked by Information Resources, Inc. (IRI) only; i.e., U.S. chain supermarkets, drugstores and mass merchandisers other than Wal-Mart. Hence, market and brand share figures reflect the position of the marketers/brands in those channels. However, in arriving at overall market size estimates all major retail channels are covered. For natural supplement sales estimates, SpinScan data was used.

The consumer demographics analysis was developed using data from the Simmons Market Research Bureau (New York, NY) spring 2008 consumer survey. Information on new product introductions was derived from Productscan Online, a Datamonitor service.


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        •   APA's Top Stress Symptoms, Female vs. Male, 2008 (percent)
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      •   Total U.S. Over-the-Counter Sleep Sales and Year-over-Year Percentage Change, 2004-2008 (in millions of dollars)

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        •   Total Over-the-Counter Analgesic Sleep Aid IRI-Tracked Dollar Sales and Year-over-Year Percentage Change, 2004-2008 (in millions of dollars)
        •   Total Over-the-Counter Analgesic Sleep Aid IRI-Tracked Unit Sales and Year-over-Year Percentage Change, 2004-2008 (in thousands units)
        •   Average Over-the-Counter Analgesic Sleep Aids, IRI-Tracked Price per Unit and Year-over-Year Percentage Change, 2004-2008 (in dollars)
        •   Over-the-Counter Analgesic Sleep Aids, IRI-Tracked Sales in FDM by Brand, 2004-2008 (in millions of dollars)

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        •   Total Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Dollar Sales, by Category and Year-over-Year Percentage Change, 2004-2008 (in millions of dollars)
        •   Total Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Unit Sales, by Category and Year-over-Year Percentage Change, 2004-2008 (in thousands units)
        •   Total Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Prices per Unit, by Category and Year-over-Year Percentage Change, 2004-2008 (in dollars)
        •   Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Sales in FDM by Brand, 2004-2008 (in millions of dollars)

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        •   Percentage of Consumers Suffering from Sleep Issues in The Past 12 Months: Insomnia/Sleep Disorders and Snoring/Sleep Apnea, 2004-2008 (percent)
        •   Percentage of Consumers Suffering from Sleep Issues in The Past 12 Months: Insomnia/Sleep Disorders and Snoring/Sleep Apnea, by Remedy Used, 2004-2008 (percent)
        •   Percentage of Consumers Suffering from Sleep Issues in The Past 12 Months: Insomnia/Sleep Disorders and Snoring/Sleep Apnea, by Severity, 2004-2008 (percent)

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        •   Demographic Characteristics of Insomnia/Sleep Disorder Sufferers, 2008 (index)

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        •   Demographic Characteristics of Insomnia/Sleep Disorder Sufferers Who Used Prescription and Non-Prescription Remedies in Past 12 Months, 2008 (index)

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        •   Demographic Characteristics of Snoring/Sleep Apnea Sufferers, 2008 (index)

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        •   Demographic Characteristics of Snoring/Sleep Apnea Sufferers Who Used Prescription and Non-Prescription Remedies in Past 12 Months, 2008 (index)

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        •   Demographic Characteristics of Adults Who Used Non-Prescription Pain Relievers/Sleep aids in Past 12 Months, 2008 (index)

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        •   Non-Prescription Headache/Pain Relievers Used In Past Month, 2008
        •   Prescription Sleep Aids Used In Last 12 Months, 2008

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      •   Description of Selected Natural Remedies

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        •   Total Natural Stress and Sleep Aids Market and Year-over-Year Percentage Change, 2004-2008 (in millions of dollars and all channels)
        •   Natural Channel Stress and Sleep Aids Market and Year-over-Year Percentage Change, 2004-2008 (in millions of dollars)

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        •   American Consumer Level of Health-Consciousness, 2008 vs. 2004
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        •   Natural and Herbal Sleep Aid Supplement Introductions, 2008

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        •   Avon Products Inc.
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      •   Chattem, Inc.
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      •   Glaxo SmithKline
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      •   Green Pharmaceuticals Inc.
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      •   HoMedics, Inc.
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      •   Johnson & Johnson
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      •   NBTY, Inc. (Nature's Bounty)
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        •   APA's Top Stressors by Generation, 2008 (percent)
        •   APA's Top Stress Symptoms, Female vs. Male, 2008 (percent)
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        •   Average Recommended Sleep Requirements
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        •   American Consumer Level of Health-Consciousness, 2008 vs. 2004 (percent)
        •   Top 10 Health Information Sites by Unique Visitors of Total U.S. Home/Work/University Locations, July 2008 vs. July 2007
        •   Top 10 Health-Related Searches Conducted Using Major U.S. Internet Search Engines, Q1 2007 (in millions)
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