The U.S. Skincare Market
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Baby boomers entering their fifties are making anti-aging products the core of the skincare market, pushing sales up to a record $4.4 billion in 2000. To woo a generation that loves nature but resorts to technology in a crisis, marketers combine botanical and engineered ingredients and present them in packaging that, increasingly, emphasizes a high-tech heritage. The skincare market is now the arena of a fierce battle between prestige and mass outlets, as drugstores hike prices to record levels and the pore strip phenomenon proves prestige no longer has a monopoly on innovation. This all-new Packaged Facts study dissects a complex and highly competitive market, uncovering sales and market share in the facial moisturizers, facial cleansers, and hand and body lotion categories, and exploring the competitive strategies of over 20 major players, including L'Oreal, Estee Lauder, Unilever, Kao (Andrew Jergens), Johnson & Johnson and Warner-Lambert. Ad spending and creative approaches, the competitive situation, distribution, and demographic trends receive their usual in-depth treatment.