Salty Snacks in the U.S., 4th Edition

Published: February 26, 2016 - 134 Pages

Table of Contents

  • Executive Summary
    • Scope & Methodology
    • U.S. Salty Snack Market & Forecast
      • Table U.S. Retail Sales of Salty Snacks, 2010-2020 (million $)
      • Salty Snack Sales by Channel
      • Current Market Trends
      • Future Market Trends
    • Marketers and Brand Shares
      • Table Top 5 Marketers by IRI MULO-Tracked Mass Market Sales of Salty Snacks, 2015 (thousand $)
      • Competitive Highlights of Salty Snack Categories
      • Potato Chips
      • Tortilla/Tostada Chips
      • Other Salted Snacks
      • Pretzels
      • Cheese Snacks
      • Ready-to-Eat Popcorn/Caramel Corn
      • Corn Snacks (No Tortilla Chips)
    • Competitive Trends
      • Most Popular Salty Snack Brands
      • Snyder's-Lance Grows its "Better-for-you" Snack Profile with Diamond Foods Acquisition
    • New Product Trends
      • Alternative Chips
      • Salty and Healthy Snacks
      • Sweet & Salty – The Perfect Combination
      • Unique Flavors
    • Marketing Trends
    • The Retail Marketplace
      • Effective Salty Snacks Placement
      • Grocery Stores
      • Convenience Stores
      • Online Sales
      • Private Label Salty Snacks
    • Consumer Trends
      • Table Trends in Salty Snack Consumption in Households (HH), 2005–2015 (000 of households and percent)
      • Trends in High-Volume Salty Snack Consumption
      • Overall demographics for households
      • Popular Salty Snack Combinations
      • Individual Salty Snack Demographics
      • Millennials & Generation X Prefer Non-Traditional Chips
  • Market Projections & Opportunities
    • Key Points
    • Scope
    • Methodology
      • Table IRI/SPINS/Simmons NCS Salty Snack Categories, 2015 (ranking)
    • Topline Consumer-Based Opportunities
      • Healthy Snacking
        • Table Eating Habits of Snackers, 2005 & 2015 (thousand people and percent)
      • Indulgent Snacking
      • Higher Volume Snacking
      • Flocking to Popcorn
    • Topline New Product Opportunities
      • Unique Flavors
      • Sweet & Salty
      • New Snack Shapes
    • Forecast
      • Table U.S. Retail Sales Forecast for Salty Snacks, 2015–2020 (million $)
  • Market Size & Segmentation
    • Key Points
    • U.S. Salty Snack Market up 20% Since 2010
      • Table U.S. Retail Sales of Salty Snacks, 2010-2015 (million $)
      • Potato Chips Continue to Lead Salty Snack Sales
        • Table U.S. Retail Sales of Salty Snacks by Category, 2015 (million $)
    • Salty Snack Sales by Channel
      • Potato Chips Tops in MULO-Tracked Sales
        • Table IRI MULO-Tracked Mass Market Sales of Salty Snacks (thousand $ and thousand lbs)
      • Tortilla Chips Take the Top Chip in Natural Channel Sales
        • Table SPINS Natural Channel Sales of Salty Snacks (thousand $ and thousand lbs)
    • Market Trends
      • Salty Snack Categories with Strong Growth Draw new Brands
        • Table New Brands by Salty Snack Category, 2015 (number of marketers and percent)
      • New Marketers Flock to Ready-to-Eat Popcorn
        • Table New Marketers by Salty Snack Category, 2015 (number of marketers and percent)
      • Fast Growth of Alternate Chips Category in Mass Market Channels
        • Table IRI MULO-Tracked Mass Market Sales of Alternative Chips (thousand $)
      • High-Volume Chip Households Growing Rapidly
        • Table Number of Bags of Salty Snacks Consumed in Last 30 Days, 2005 & 2015 (thousand households and bags)
  • The Marketers
    • Key Points
    • Marketers and Brand Shares
      • Top Selling Salty Snack Marketers
        • Table IRI MULO-Tracked Mass Market Sales of Salty Snacks (thousand $)
      • Competitive Highlights of Salty Snack Categories
        • Table IRI MULO-Tracked Mass Market Sales of Potato Chips (thousand $)
        • Table IRI MULO-Tracked Mass Market Sales of Tortilla/Tostada Chips (thousand $)
        • Table IRI MULO-Tracked Mass Market Sales of Other Salted Snacks (No Nuts) (thousand $)
        • Table IRI MULO-Tracked Mass Market Sales of Pretzels (thousand $)
        • Table IRI MULO-Tracked Mass Market Sales of Cheese Snacks (thousand $)
        • Table IRI MULO-Tracked Mass Market Sales of Ready-to-Eat Popcorn/Caramel Corn (thousand $)
        • Table IRI MULO-Tracked Mass Market Sales of Corn Snacks (No Tortilla Chips) (thousand $)
    • Competitive Trends
      • Most Popular Salty Snack Brands
        • Table Potato Chip & Corn/Tortilla Chip/Cheese Snack Brand Popularity, 2015 (percent)
        • Table Pretzel & Popcorn Brand Popularity, 2015 (percent)
      • Snyder's-Lance Grows its "Better-for-you" Snack Profile with Diamond Foods Acquisition
      • Popchips Redefining itself in an Increasingly Competitive Space
        • Table Popchips Key Positive and Negative Demographic Indicators, 2015 (index)
      • Unique Pretzel Bakery Snack Producer of 2016
  • Marketing and New Product Trends
    • Key Points
    • New Product Trends
      • Most Successful New Products in Mass Market
        • Table New Salty Snacks with IRI-Tracked Dollar Sales of at Least $1 Million (thousand $)
      • Alternative Chips
      • Salty and Healthy Snacks
      • Sweet & Salty – The Perfect Combination
      • Unique Flavors
      • Seasonal Flavors
    • Marketing Trends
      • Packaging to Entice
      • Partnering With Other Brands
      • May the Merchandising Force be with You
  • The Retail Marketplace
    • Key Points
    • What Channels do Salty Snackers Shop?
      • Table Store Preferences by Store Type and Type of Salty Snack, 2015 (percent and index)
      • Table Store Preferences by Store Type and Type of High-Volume Salty Snack, 2015 (index)
    • Effective Salty Snacks Placement Varies by Channel
    • Grocery Stores & Salty Snacks
      • Table Grocery Store Shopping Preferences by Retailer and Type of Salty Snack, 2015 (percent and index)
    • Convenience Store Trends
      • Table Convenience Store Shopping Preferences by Retailer and Type of Salty Snack, 2015 (percent and index)
      • Salty Snacks Provide Strong Gross Margins for Convenience Owners
      • 7-Eleven Enters Premium Indulgent & Healthy Snack Markets
    • Online Sales: Boon & Potential Bane for Salty Snacks
    • Private Label Snack Trends
  • Consumer Trends
    • Key Points
    • Current Household Salty Snack Use
      • Table Households Consuming Snacks by Type of Snack, 2015 (number and percent)
    • Long Term Trends
      • Table Trends in Salty Snack Consumption in Households (HH), 2005–2015 (000 of households and percent)
      • Trends in High-Volume Salty Snack Consumption
        • Table High-Volume Salty Snack Consumption Trends in Households (HH), 2005–2015 (000 of households and percent)
    • Overall demographics for households
      • Table Demographics of Salty Snack Use in Households, 2015 (index)
      • Table Breakdown of Demographics for Different Salty Snacks, 2015 (percent)
      • Larger Households means more Salty Snacking
        • Table Salty Snack Use by Number of People in Household, 2015 (index and percent)
        • Table Snack and High-Volume Snack Consumption by Number of People in Household, 2015 (index)
      • Popular Salty Snack Combinations
        • Table Salty Snack Consumption Combinations in Households, 2015 (index)
    • Individual Salty Snack Demographics
      • Hispanic & African American Salty Snackers
        • Table Key Demographics of Hispanic & African American Salty Snackers, 2015 (index)
      • Millennials & Generation X Prefer Non-Traditional Chips
        • Table Snack Consumption by Age of People in Household, 2015 (index and 000 households)

Abstract

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Salty Snacks in the U.S., 4th Edition

While potato chips continue to be the big revenue driver for salty snacks, strong growth in the ready-to-eat popcorn/caramel corn category and with alternative fruit and vegetable (i.e., non-potato) chips led the salty snack segment in terms of sales growth in 2015. Both of these categories fit nicely with the fast-growing trend of “better-for-you snacking” while also providing the sense of indulgent satisfaction most snackers still crave. The $22.5 billion salty snack market in 2015 also saw an incredible proliferation of flavors appearing on snacks hitting the shelves, from unique tastes such as Tom Yum soup on pretzels, to more traditional but almost new again sweet and salty combinations on traditionally savory snacks such as potato chips and tortilla chips. These trends will continue to be crucial for marketers to embrace over the next five years, with the increasing number of snacking instances helping to push the salty snack market to $27.0 billion by 2020.

What You'll Get in Salty Snacks in the U.S.

This fourth edition of Salty Snacks in the U.S. provides an in-depth analysis of salted snack products and sales through all channels in the U.S. market, focusing on the key categories of snacks driving the market and highlighting the trends that are driving sales. No other market research report provides both the comprehensive analysis and extensive data Salty Snacks in the U.S., 4th Edition offers. Moreover, all information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Report Methodology

The information in Salty Snacks in the U.S., 4th Edition was obtained from primary datasets including IRI’s Infoscan from its multi-outlet (MULO)-tracked point of sale data, SPINS SPINSscan point-of-sale data from natural channel grocers, and consumer survey data compiled by Experian Simmons. Other primary research includes interviews with salty snack experts, on-site examination of retail and service provider venues, and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications, company profiles, and Packaged Facts’ own extensive food & beverage research database and report collection.

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