Foodservice Tea Market Trends in the U.S.

Published: December 1, 2015 - 87 Pages

Table of Contents

  • Executive Summary
    • Report Scope
    • Report Summary
      • Market size and forecast
      • Opportunities & challenges
      • Encourage exploration of the beverage menu
      • Retail brand cache
      • Know your customer: all chains are not patronized equally
      • Coffee and tea on the menu
      • Beverage variety trends
      • Tea on the menu
      • Tea served at coffeehouse/bakery restaurants
      • Tea usage: at home vs. away from home
      • Overview
      • Tea: demographic analysis
      • Restaurant usage, by flavor/type
      • Restaurant tea choice influencers
      • Tea restaurant and retail concepts
      • David's Tea
      • JAB Holding Co.
      • Starbucks
      • Teavana
  • Market Size and Forecast
    • Overview
      • Table Foodservice Tea Sales, 2013-2018
      • Tea per capita consumption trends
      • Analysis: tea prices on restaurant menus
        • Table Hot Tea Menu Prices and Price Trends, Selected Tea Varieties, 2011-2015
        • Table Iced Tea Menu Prices and Price Trends, Selected Tea Varieties, 2011-2015
      • Tea imports: volume and value
        • Table Total Tea Imports, by Value, Volume and Price per Ton Trends, 2010-2014
        • Table Tea Imports, by Tea Type: Value, Volume and Price per Ton Trends, 2010-2014
        • Table Tea Imports, by Tea Type: Value & Volume Share Trends, 2010-2014
  • Opportunities & Challenges
    • Encourage Exploration of the Beverage Menu
      • Why it matters
      • Cross-pollination creates interest
    • Retail brand cache
      • Table Percent of Restaurants Featuring Top Iced Tea Brands, by Restaurant Segment, 2015
      • Organic gains traction
        • Table Organic and Fair Trade Menu Terms: All Restaurants vs. Coffeehouse/Bakeries, 2015
    • Know your customer: all chains are not patronized equally
      • Table Leading Chain Restaurants: Use in Past Month, by Demographic, 2015
  • Tea on the Menu
    • Beverage variety trends
      • Table Top Beverage Varieties: Percent of Restaurants Featuring: by Restaurant Segment, 2015
      • Table Top Beverage Varieties: Change in Percent of Restaurants Featuring: By Restaurant Segment, 2011-2015
      • Table Top Beverage Varieties: Beverage Menu Share: By Restaurant Segment, 2015
      • Hot tea gains traction; iced tea stagnates
        • Table Top Beverage Varieties: Change in Beverage Menu Share: By Restaurant Segment, 2011-2015
    • Tea on the menu
      • Table Top Hot Tea Flavors: Penetration and Incidence, 2011-2015
      • Solid depth in hot tea varieties on the menu
        • Table Top Hot Tea Varieties: Penetration and Incidence, 2011-2015
      • Iced tea varieties remain limited
        • Table Top Iced Tea Varieties: Penetration and Incidence, 2011-2015
      • Iced tea flavors provide platform for innovation
        • Table Top Iced Tea Flavors: Penetration and Incidence, 2011-2015
    • Tea served at coffeehouse/bakery restaurants
    • Hot tea
      • Growth in specialty preparation methods
        • Table Top Hot Tea Preparation Methods at Coffeehouse/Bakery Shops, 2011-2015
      • Premium hot tea varieties gain momentum
        • Table Top 24 Hot Tea Varieties at Coffeehouse/Bakery Shops, 2011-2015
      • Layered or multi-note flavors are emerging in hot tea
        • Table Top Hot Tea Flavors at Coffeehouse/Bakery Shops, 2011-2015
    • Iced tea
      • Growth across all preparations of iced tea
        • Table Top 10 Iced Tea Preparation Methods at Coffeehouse/Bakery Shops, 2011-2014
      • Chai and oolong iced teas are in
        • Table Top 18 Iced Tea Varieties at Coffeehouse/Bakery Shops, 2011-2014
      • Peach is the quintessential favorite in flavored iced tea
        • Table Top 20 Iced Tea Flavors at Coffeehouse/Bakery Shops, 2011-2015
  • Tea Usage: At Home vs. Away From Home
    • At-home versus away-from-home usage
      • Tea: demographic analysis
      • Young adults skew towards RTD tea
        • Table Hot & Iced Tea: Made at Home, RTD at Home, Drunk at Restaurants; Age by Gender, 2015
        • Table Hot & Iced Tea: Made at Home, RTD at Home, Drunk at Restaurants; Age by Income, 2015
      • Hispanics favor RTD hot tea; Asians order hot tea at restaurants
        • Table Hot & Iced Tea: Made at Home, RTD at Home, Drunk at Restaurants, by Race/Ethnicity, 2015
    • Restaurant usage, by flavor/type
      • Hot tea: Demographic analysis
        • Table Hot Tea Drunk at Restaurants, by Type: Age by Gender, 2015
        • Table Hot Tea Drunk at Restaurants, by Type: Age by Household Income, 2015
        • Table Hot Tea Drunk at Restaurants, by Type: Race/Ethnicity, 2015
      • Iced tea: demographic analysis
        • Table Iced Tea Drunk at Restaurants, by Type: Age by Gender, 2015
        • Table Iced Tea Drunk at Restaurants, by Type: Age by Household Income, 2015
        • Table Iced Tea Drunk at Restaurants, by Type: Race/Ethnicity, 2015
  • Restaurant Tea Choice Influencers
    • Restaurant tea choice influencers
      • Table Restaurant Tea Choice Influencers, Indexed, 2015
      • Demographic analysis
      • Fair trade, organic and health prove influential in choice among men age 55 and under
        • Table Restaurant Tea Choice Influencers, by Age and Gender, 2015
      • Millennial tea drinkers influenced by health and wellness
        • Table Restaurant Tea Choice Influencers, 18-34s by Household Income, 2015
      • Older tea drinkers influenced by low prices
        • Table Restaurant Tea Choice Influencers, 35-54s by Household Income, 2015
        • Table Restaurant Tea Choice Influencers, 55+s by Household Income, 2015
      • Asians influenced by a variety of factors
        • Table Restaurant Tea Choice Influencers, by Race/Ethnicity, 2015
  • Restaurant Brand Analysis
    • Argo Tea Café
      • Reaping awards
      • On the menu
        • Table Argo Tea Café, Selected Drinks, 2015
    • David's Tea
      • Targeting Millennials
      • The stores
      • On the menu
      • The teas
      • Store growth
      • Sales performance
    • JAB Holding Co.
      • Poised for success
      • Peet's Coffee & Tea - and we mean coffee and tea
      • Mighty Leaf Tea spreads its wings across Peet's Coffee & Tea locations
    • Starbucks
      • Ramping up tea
        • Table Starbucks U.S. Company-Owned Store Sales and Tea Sales, 2010-2015
      • The benefits
      • Going forward
      • Moving Teavana onto the Starbuck menu
      • Then iced
      • Then sparkling
      • Marketing masterstroke: Oprah power
      • Marketing masterstroke: Shake Up Your Iced
      • Where's Tazo?
        • Table Starbucks: Tea Menu Introductions
      • Demographic trend analysis
        • Table Starbucks Use in Past 30 Days: Food Segmentation Groups, by Frequency of Use, 2015
        • Table Starbucks Use in Past 30 Days: Diet and Health Attitudes, by Frequency of Use, 2015
      • Enviro-friendly approach sells?
        • Table Attitudes about Environment, by Frequency of Starbucks Use in Past 30 Days, 2015
      • Make it natural
        • Table Starbucks Use in Past 30 Days: Attitudes about Food, by Frequency of Use, 2015
      • Sales performance
        • Table Starbucks Sales Performance Metrics, 2011-2015
    • Teavana
      • Upscale showcases
      • 2015 sales estimate
        • Table Teavana Net Sales, Company Stores and Licensed Stores, 2012-2015
  • Appendix
    • Methodology
      • Consumer survey methodology
    • Foodservice market size
      • Menu item trend analysis
      • Other sources
    • Report table interpretation
      • Color coding
      • Indexing
      • Consumer segmentation groups
      • Mobile Users
    • Terms and definitions
      • Supermarkets
      • Restaurant categories
      • Limited-service restaurant definitions
      • Full-service restaurant definitions
      • Other definitions

Abstract

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Foodservice Tea Market Trends in the U.S.

In the all-new report Foodservice Tea Market Trends in the U.S., Packaged Facts forecasts tea sales at foodservice establishments to increase steadily during 2015-2018. Given the current industry momentum and tea’s pivotal role in helping limited-service players grow lunch and afternoon sales, tea sales growth rates will inevitably trend upward over the next few years. While coffee has had the wind at its back, the $20 billion foodservice tea market may have the edge in future growth momentum.

Developments including Starbucks’ leveraging of the Teavana brand to grow its own tea sales, Peet’s move to add Mighty Leaf Tea to its menu in a similar fashion, tea additions and upgrades among a slew of major players, continued growth in tea foodservice and retail chains such as Argo Tea Café and DAVIDsTEA to drive increased awareness, interest and usage of a broadening variety of teas. As foodservice operators continue to frame tea as a premium beverage, they will likely also increase the price per cup, further increasing total sales.

Foodservice Tea Market Trends in the U.S. analyzes industry and consumer trends shaping the American market for tea sold in restaurants. The analysis provided in this report includes:
  • Market size and forecast for foodservice tea sales, as well as related menu pricing and import pricing trend analysis.
  • Various opportunities and challenges related to tea foodservice sales growth, including ways to encourage beverage menu exploration, keep on trend with respect to the coffeehouse and teahouse experience, position locations as express formats, burnish sustainability credentials, and identify key demographic differences in restaurant chain patronage.
  • Hot tea and iced tea menu trends, focusing on menu item penetration and menu item share, by restaurant segment, top flavors, varieties and preparation methods, with a focus on innovation. We also analyze tea trends within the context of broader beverage trends.
  • In-depth demographic analysis of tea drinkers by beverage type, including hot and iced tea usage at restaurants by beverage type and variety. Consumer analysis is structured by age bracket and household income, further broken out by gender.
  • Key influencers in tea beverage choice at restaurants, including taste, quality, flavor variety, and novelty value. Influencer analysis is structured by age bracket and household income, further broken out by gender.
  • Leading tea restaurant and tea-centric retail concepts, including Argo Tea Café, DAVIDsTea, and Teavana. Discussion includes detailed menu trend analysis; tea innovation and growth strategies; targeted demographic analysis related to food, diet, health and environment attitudes; and related sales analysis.

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