Pet Oral Care Products and Services in the U.S., 2nd Edition

Published: October 29, 2015 - 107 Pages

Table of Contents

  • Executive Summary
    • Market Overview
      • Market Definition
      • Pet Oral Care Product Retail Sales at $775 Million
      • Oral Care Services at $4.2 Billion
      • Oral Care Products Deliver Added Value
      • Oral Care Part of Overall Pet Wellness
      • Perception of High Cost of Veterinary Services
      • The Oral Care Consumer
    • Oral Care Products
      • Products Benefit from Pet Wellness, At-Home Oral Care
      • Dental Treats
      • Dental Foods
      • Teeth Cleaning Aids
      • Fresh Breath Aids
      • Natural Dental Care for Pets
    • Oral Care Services
      • Veterinary Oral Care Services
      • Pet Dental Health Month
      • Pet Dental Insurance
      • Dental Services from Other Pet Care Professionals
  • Market Overview
    • Introduction
      • Market Definition
      • Industry Associations
      • Regulatory Agencies
      • Report Methodology
      • Retail Sales Estimated at $775 Million
      • Treats and Chews Account for Majority of Sales
      • Pet Oral Care Product Sales by Retail Channel
        • Table Share of U.S. Retail Sales of Pet Oral Care Products by Channel Classification, 2015 (percent)
    • Mass-Market Sales and Composition
      • Table IRI-Tracked Sales of Pet Oral Care Products, 2014 (in millions of dollars)
      • Table IRI-Tracked Sales of Oral-Care-Specific Pet Products vs. Total Categories, 2014 (in millions of dollars)
      • Mars Dominates Mass-Market Oral Care
        • Table Top Marketers and Brands of Pet Oral Care Products by IRI-Tracked Sales, 2014 (in millions of dollars)
      • Oral Care Services Estimated at $4.2 Billion
    • Market Drivers
      • Oral Care Products Deliver Added Value
      • Pet Oral Care Goes Mainstream
      • Oral Care Part of Overall Pet Wellness
        • Table Common Reasons Why Pet Owners Don't Use Professional Veterinary Care (percent who completely agree or somewhat agree)
        • Table Percentage of Dog and Cat Owners Who Have Visited Vet in Past Year: Routine Checkup vs. Sick/Emergency Care, 2011 vs. 2014
      • Perception of High Cost of Veterinary Services
      • Dental Chews/Treats as Substitutes for Brushing
      • The Oral Care Consumer
        • Table Percent of Dog Owners Purchasing Oral Care/Dental Hygiene Products in Last 12 Months, 2015 (percent of dog owners)
        • Table Overview of Dog Oral Care/Dental Hygiene Product Purchasers, 2015 (percent)
      • Pet Owners and Teeth Cleaning
        • Table Percent of Dog Owners Who Brush/Clean Their Dogs' Teeth at Home, 2015 (percent)
      • Pet Owners and Teeth Cleaning
      • Veterinary Teeth Cleaning
  • Pet Oral Care Products
    • Products Benefit from Pet Wellness, At-Home Oral Care
    • Dental Treats
      • Greenies Adds Veterinary Line, New Varieties
      • Mars Transforms Pedigree Oral Care Line
      • Milk-Bone Another Major Player in Dental Treats
      • VetIQ Minties Boast Multiple Advantages
      • Pet Food Giant Purina Treads Lightly in Dental Treat Market
      • Dental Treats Feature Innovative Design, Functional Ingredients
      • The Dental Treat Consumer
        • Table Overview of Pedigree Dental Treat Purchasers, 2015 (percent and index)
        • Table Overview of Feline Greenies Brand Cat Dental Treat Purchasers, 2015 (percent and index)
    • Dental Foods
    • Teeth Cleaning Aids
      • Interest in Cleaning Tools Depends on At-Home Brushing
      • Brushes and Pastes/Gels
      • "Brushless" Teeth Cleaning
    • Fresh Breath Aids
      • Breath Fresheners Offer Other Oral Care Benefits
    • Natural Dental Care for Pets
      • Table The U.S. Pet Oral Care Market: Selected Leading Marketers and Brands, 2015
  • Pet Oral Care Services
    • Veterinary Oral Care Services
      • The Basics of Pet Oral Care Services
      • Banfield and VCA Top Veterinary Services
      • Small Chain and Single-Veterinarian Hospitals
      • Veterinary Visit Statistics
      • The Cost of Dental Visits
      • Pet Dental Health Month
      • Dog Orthodontia
    • Pet Dental Insurance
    • Dental Services from Other Pet Care Professionals

Abstract

Special offer: now 20% off original full report price

Pet Oral Care Products and Services in the U.S.

Between the appeal of functional products such as treats with dental benefits and the mainstreaming of specialty pet products in mass-market channels, the time is ripe for pet oral care products. Pet oral care products are not a new development, but the continuing humanization and premiumization of the pet market, in addition to the growing focus on ingredients and safety, have greatly increased the appeal of products designed to address issues of pet dental hygiene and oral health. There’s clearly a market for such products, with companion animals living longer than ever and 70%-80% of dogs and cats showing signs of oral disease by age 3, according to the American Veterinary Dental Society. Additionally, veterinary specialists are increasingly impressing upon pet owners the importance of oral care as part of a pet’s wellness regimen, leading to an increased interest in both oral care products and services.

Pet Oral Care Products and Services in the U.S. analyzes the market for dental hygiene and oral health products and services for dogs and cats. The report covers products specifically marketed along oral care lines, with a focus on both edible oral care products, such as dental treats and chews, and inedible products, such as toothbrushes, teeth-cleaning sprays and dental gels. The report also features a discussion of pet oral care services, focusing on dental services provided by veterinary offices and other pet professionals.

It charts historical sales and projections for both products and services; analyzes marketing and new product trends; and draws on insights from other reports in Packaged Facts’ extensive Pet Market Collection. Statistics provided include marketer and brand shares, sales by retail channel, mass-market sales and distribution by product type. Consumer profiles of pet owners who purchase pet oral care products and use pet oral care services are based on Packaged Facts’ own proprietary Pet Owner Survey questions designed specifically for this report, as well as Simmons data. The report contains dozens of easy-to-read numerical tables and charts, as well as numerous photographs of new products, advertising, screen shots and other images across key channels.

Get full details about this report
(US): 800.298.5294
(Int): +1.240.747.3095
Fax: 240.747.3004