Table of Contents
- Five Product Categories
- Market Size
- Market Composition
- Market Forecast
- Marketer Shares
- Retail Margins
- The Teen/Tween Consumer
- Company Profile: The Procter & Gamble Co.
- Company Profile: Unilever
- Company Profile: L'Oreal Group
- Company Profile: Alberto-Culver Co.
Title: The U.S. Market for Teen and Tween Grooming Products
Published: April 2003
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The following is the abstract from the full report:
Marketers major and minor are rushing to compete in the teen and tween grooming market. At $6.9 billion now, sales of youth haircare, cosmetics, skincare, and ethnic HBC items are forecast to hit $8 billion by 2008. Market conditions are ripe for repositioning HBC brands - or fielding entirely new brands - to teens and their tween (aged 8-14) siblings: Expanding numbers of tweens and teens, their high disposable income, the growing worldliness of both teens and tweens - even that a majority of teen girls now reach puberty at the age of 10 - these are all drivers that open up a Wild West marketplace to shrewd players. Packaged Facts’ The U.S. Market for Teen and Tween Grooming Products is the executive’s guide to this new frontier. Here are expertly analyzed quantitative and qualitative data on market size and growth (covering both mass and prestige outlets), societal trends, and the competitive situation. Demographic data from Simmons Market Research Bureau and other sources are presented. Also included is a special chapter on the emerging category of products for young males. The battle plans of Procter & Gamble, L’Oreal, Unilever, GlaxoSmithKline, The Body Shop, and others, are examined in detail.
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